Consumer Engagement Manager Estée Lauder

The Estée Lauder Companies group is one of the world's leading manufacturers and marketers of premium beauty, makeup, fragrance, and hair care products around the world.

For Estée Lauder, the main mission of the position is to:

Contribute to the influence, visibility, and knowledge of brands, while developing traffic, in omnichannel.

The position reports to the Brand Manager.

Key Roles:

  • Builds and drives the 360° consumer marketing plan across all media channels
  • Drives A&P mix optimization
  • Defines the Consumer Journey(s) combining all communication and distribution channels

Responsibilities:

Defines and owns the Consumer Journey(s) combining all communication and distribution channels

  • Derives and adapts the Global / Regional marketing strategy to maximize local relevancy
  • Define the target consumer profile(s), adapting Global / Regional guidelines to local opportunities
  • Translate local consumer insights into marketing and selling opportunities
  • Collects and understands best practices from region, commercial and digital team
  • Defines marketing strategy based on analysis of competitive landscape and trends in markets, customers, products, prices, and channels to identify opportunities for growth and profit enhancement.
  • Defines the CRM strategy in partnership with the CRM team

Builds, owns, and drives the delivery of the 360° consumer marketing plan across all media channels:

  • Defines and owns the Consumer Calendar (launches, online key shopping moments, retailers' activities,) for all channels, working closely with Product Marketing, Trade, Online, Commercial teams
  • Consolidates inputs from Paid, Owned and Earned Media, validates the A&P mix for the upcoming year, works with the DCM team on the full year media budget allocator
  • Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information
  • Defines and drives the virtual selling activities, in collaboration with other stakeholders (online, owned media, Commercial team, live chatters,)
  • Compiles campaign performance results from agency and online and using available tools, shares learnings with all
  • Accountable to develop, share proactively all information about BM/PM about calendar changes impacting DP and forecast (eg Marketing calendar, campaigns, HTSM, consumer relevant activities)

Drives A&P spend allocation, in collaboration with paid, owned and earned media and the agency:

  • Is in charge of A&P budget and optimization
  • Gathers A&P ROI analyses and improves marketing effectiveness through test and learn approach
  • Contributes to LRP building, in particular A&P lines, with intent to maximize effective and efficient consumer-facing spend, monitoring and ensuring the best ROAS (Return on Advertising Spend)

Qualifications

Profile:

  • Experience required of 5 years of experience in a similar position
  • Proactive, curious, trend observer
  • Strong knowledge of Microsoft Office applications
  • Strategic vision
  • Ability to evolve in a constantly changing environment
  • Ability to work in a team, as well as independently
  • Excellent communication skills
  • Fluent in French and English

Job: Marketing

Primary Location: FR-Paris

Job Type: Standard

Schedule: Temps plein

Shift: Equipe de jour

Job Number: 229086


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