{"id":39208,"date":"2017-02-07T10:40:40","date_gmt":"2017-02-07T15:40:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=39208"},"modified":"2017-02-08T14:32:02","modified_gmt":"2017-02-08T19:32:02","slug":"dix-outils-gratuits-pour-du-e-marketing-efficace","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/dix-outils-gratuits-pour-du-e-marketing-efficace\/","title":{"rendered":"Dix outils gratuits pour du e-marketing efficace"},"content":{"rendered":"<p class=\"p1\"><b><\/b><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Il existe de nombreux outils d\u2019analyse servant \u00e0 mesurer les interactions Web. Mais, avec la multitude d\u2019applications qui s\u2019offrent \u00e0 nous, et selon leur complexit\u00e9, il peut devenir fastidieux de s\u2019y retrouver&#8230;<\/span><\/p>\n<p class=\"p1\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-19175\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Fotolia_76857799_computer.jpg\" alt=\"marketing-contenu\" width=\"469\" height=\"442\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/05\/Fotolia_76857799_computer.jpg 713w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/05\/Fotolia_76857799_computer-300x283.jpg 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #808080;\">7 f\u00e9vrier 2017<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Comment vraiment <strong>augmenter<\/strong> son <strong>efficacit\u00e9 Web<\/strong>? Avant d\u2019aller plus loin, il faut se poser certaines <strong>questions,<\/strong> \u00e0 savoir <strong>qu\u2019est-ce que<\/strong> vous d\u00e9sirez <strong>mesurer<\/strong> et <strong>pourquoi<\/strong>: trafic, opinion, comportement, r\u00e9f\u00e9rencement, etc. Une fois cette r\u00e9flexion faite, vous devrez <strong>s\u00e9lectionner<\/strong> les <strong>bons outils<\/strong> marketing qui vous aideront \u00e0 <strong>maximiser<\/strong> l\u2019<strong>efficacit\u00e9<\/strong> et la <strong>productivit\u00e9<\/strong> de votre entreprise. <\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">En <strong>sachant<\/strong> ce qui <strong>fonctionne<\/strong> bien et moins bien dans vos projets, cela vous aidera \u00e0 faire les<strong> ajustements<\/strong> n\u00e9cessaires pour <strong>maximiser<\/strong> votre <strong>investissement<\/strong> marketing. <\/span><\/p>\n<p class=\"p6\"><span class=\"s1\">Voici <strong>dix outils marketing<\/strong> qui vous aideront \u00e0 <strong>maximiser<\/strong> l\u2019efficacit\u00e9 de votre <strong><em>e-marketing <\/em><\/strong>(marketing sur Internet).<\/span><\/p>\n<ul>\n<li class=\"p8\"><a href=\"https:\/\/www.intercom.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Intercom\u00a0<\/span><\/a><\/li>\n<li class=\"p8\"><a href=\"https:\/\/www.google.com\/analytics\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Google analytics<\/span><\/a><\/li>\n<li class=\"p8\"><span class=\"s1\" style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/qualaroo.com\" target=\"_blank\">Qualaroo\u00a0<\/a><\/span><\/li>\n<li class=\"p8\"><a href=\"https:\/\/www.optimizely.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Optimizely <\/span><\/a><\/li>\n<li class=\"p8\"><a href=\"https:\/\/www.usertesting.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">UserTesting<\/span><\/a><\/li>\n<li class=\"p8\"><a href=\"https:\/\/buffer.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Buffer<\/span><\/a><\/li>\n<li class=\"p9\"><a href=\"https:\/\/www.crazyegg.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Crazy Egg<\/span><\/a><\/li>\n<li class=\"p9\"><a href=\"https:\/\/heapanalytics.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Heap Analytics<\/span><\/a><\/li>\n<li class=\"p9\"><a href=\"https:\/\/www.custora.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Custora<\/span><\/a><\/li>\n<li class=\"p9\"><a href=\"https:\/\/segment.com\" target=\"_blank\"><span class=\"s1\" style=\"color: #3366ff;\">Segment<\/span><\/a><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Parce qu\u2019il n\u2019existe pas d\u2019outil d\u2019analyse unique qui puisse couvrir tous vos besoins en marketing, vous devrez en utiliser plusieurs afin de bien comprendre votre environnement. Avant toute chose, assurez-vous de bien conna\u00eetre vos indicateurs cl\u00e9s de performance (KPI), sinon, vous risqueriez de vous perdre avec toutes ces donn\u00e9es.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p7\" style=\"text-align: center;\"><em><span style=\"color: #000080;\">Vous avez aim\u00e9 cette publication? <strong><a style=\"color: #000080;\" href=\"http:\/\/www.ars-solutions.ca\/blogue\/\" target=\"_blank\">Cliquez ici pour d\u2019autres articles de Simon Fontaine!<\/a><\/strong><\/span><\/em><\/p>\n<p class=\"p7\">\n<div class=\"brdr2\"><\/div>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Les formations en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=28027\" target=\"_blank\">Comment concevoir, g\u00e9rer et optimiser les campagnes Google Adwords<\/a><\/span><\/strong><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=28189\" target=\"_blank\">Publicit\u00e9s sur Facebook: diffuser votre message aux bonnes personnes<\/a><\/span><\/strong><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Il existe de nombreux outils d\u2019analyse servant \u00e0 mesurer les interactions Web. Mais, avec la multitude d\u2019applications qui s\u2019offrent \u00e0 nous, et selon leur complexit\u00e9, il peut devenir fastidieux de s\u2019y retrouver&#8230;<\/p>\n","protected":false},"author":62,"featured_media":19175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[186,364,206,215],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/39208"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=39208"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/39208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/19175"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=39208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=39208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=39208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}