{"id":42786,"date":"2017-04-28T15:00:16","date_gmt":"2017-04-28T19:00:16","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=42786"},"modified":"2017-04-28T16:44:32","modified_gmt":"2017-04-28T20:44:32","slug":"fermeture-de-magasins-la-pire-annee-depuis-la-recession","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/fermeture-de-magasins-la-pire-annee-depuis-la-recession\/","title":{"rendered":"Fermeture de magasins: la pire ann\u00e9e depuis la r\u00e9cession?"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Selon des estimations de<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/www.wsj.com\/articles\/brick-and-mortar-stores-are-shuttering-at-a-record-pace-1492818818\">Cr\u00e9dit Suisse<\/a>,<\/span> il devrait y avoir plus de fermetures de magasins aux \u00c9tats-Unis en 2017 qu&rsquo;il y en a eu en 2008, alors que le pays \u00e9tait plong\u00e9 en pleine r\u00e9cession.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42882 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_46748210_S.jpg\" width=\"595\" height=\"568\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_46748210_S.jpg 709w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_46748210_S-300x286.jpg 300w\" sizes=\"auto, (max-width: 595px) 85vw, 595px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">28 avril 2017<\/span><\/p>\n<p>D\u00e9j\u00e0 au d\u00e9but du mois d&rsquo;avril, l&rsquo;arr\u00eat des activit\u00e9s de 2\u00a0880\u00a0points de vente de diff\u00e9rentes <strong>grandes cha\u00eenes<\/strong> avait \u00e9t\u00e9 officiellement annonc\u00e9. Parmi celles-ci, on compte la fermeture de 550\u00a0boutiques <strong>Radio Shack<\/strong> et de 400\u00a0points de vente de <strong>Payless ShoeSource.<\/strong> Notons \u00e9galement la fin des activit\u00e9s de l&rsquo;<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.latimes.com\/business\/la-fi-american-apparel-20170111-story.html\">ensemble<\/a> <\/span>des 110\u00a0boutiques d&rsquo;<strong>American Apparel.<\/strong><\/p>\n<p>\u00c0 ces <strong>2\u00a0880\u00a0fermetures<\/strong> devraient s&rsquo;en ajouter pr\u00e8s de<strong> 5\u00a0700 autres,<\/strong> selon les pr\u00e9dictions de Cr\u00e9dit Suisse.<\/p>\n<p>Au <strong>Canada,<\/strong> plusieurs cha\u00eenes proc\u00e8dent \u00e9galement \u00e0 des fermetures. La plus <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.retail-insider.com\/retail-insider\/2017\/4\/bebe\">r\u00e9cente<\/a> <\/span>en liste, <strong>Bebe,<\/strong> a annonc\u00e9 le 24\u00a0avril dernier la fin de ses activit\u00e9s pour ses huit boutiques au Canada.\u00a0D&rsquo;autres cha\u00eenes ont proc\u00e9d\u00e9 \u00e0 des annonces semblables depuis le d\u00e9but de l&rsquo;ann\u00e9e, dont <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cbc.ca\/news\/business\/bcbg-max-azria-1.4004293\">BCBG<\/a> <\/span>et <strong>HMV.<\/strong> Celles-ci s&rsquo;ajoutent \u00e0 une <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cbc.ca\/news\/business\/bcbg-max-azria-1.4004293\">longue liste<\/a><\/span> de d\u00e9taillants qui ont<strong> ferm\u00e9 boutique<\/strong> au pays dans les derni\u00e8res ann\u00e9es.<\/p>\n<p>Le <strong>commerce en ligne<\/strong> est toujours l&rsquo;une des premi\u00e8re raisons \u00e9voqu\u00e9es pour expliquer ces fermetures, mais d&rsquo;autres facteurs sont \u00e9galement en cause. Parmi-eux, il y a \u00e9videmment la <strong>comp\u00e9tition<\/strong> d&rsquo;autres d\u00e9taillants, que ce soit <strong>Zara, H&amp;M<\/strong> ou encore <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/business.financialpost.com\/news\/retail-marketing\/dollarama-shares-leap-on-earnings-and-plans-to-open-hundreds-of-more-stores-accept-credit-cards\">Dollarama<\/a>,<\/span> qui poursuivent leur expansion \u00e0 travers le Canada.<\/p>\n<p>Notons \u00e9galement la mont\u00e9e en popularit\u00e9 de la <strong>musique en ligne<\/strong> ou de services comme <strong>Netflix<\/strong> ou <strong>Apple TV,<\/strong> qui ont pouss\u00e9 H&amp;M et d&rsquo;autres boutiques du genre \u00e0 mettre la cl\u00e9 dans la porte ces derni\u00e8res ann\u00e9es.<\/p>\n<hr class=\"isarta-divider\" \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Les formations en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=34350\" target=\"_blank\"><strong>Marketing relationnel: pour la fid\u00e9lisation d\u2019un client volatil<\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=33918\" target=\"_blank\"><strong>Techniques de vente: l\u2019approche client<\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon des estimations de Cr\u00e9dit Suisse, il devrait y avoir plus de fermetures de magasins aux \u00c9tats-Unis en 2017 qu&rsquo;il y en a eu en 2008, alors que le pays \u00e9tait plong\u00e9 en pleine r\u00e9cession.<\/p>\n","protected":false},"author":2,"featured_media":42882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[364,215],"class_list":["post-42786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-formations","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les temps sont durs pour le commerce<\/title>\n<meta name=\"description\" content=\"La difficult\u00e9 de rivaliser avec les achats en ligne, la concurrence et l&#039;arriv\u00e9e sur le march\u00e9 de nouvelles fonctionnalit\u00e9s poussent plusieurs acteurs de la vente au d\u00e9tail \u00e0 fermer boutique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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