{"id":42946,"date":"2017-05-02T15:10:20","date_gmt":"2017-05-02T19:10:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=42946"},"modified":"2017-05-02T16:45:41","modified_gmt":"2017-05-02T20:45:41","slug":"magasinage-dans-une-autre-realite","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/","title":{"rendered":"Magasinage dans une autre r\u00e9alit\u00e9"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Dans les prochaines ann\u00e9es, les d\u00e9taillants utilisant la r\u00e9alit\u00e9 virtuelle ou encore la r\u00e9alit\u00e9 augment\u00e9e devraient se multiplier. Selon une pr\u00e9diction <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.gartner.com\/smarterwithgartner\/gartner-predicts-a-virtual-world-of-exponential-change\/\">Gartner<\/a>,<\/span> en 2020, 100\u00a0millions de consommateurs devraient utiliser la r\u00e9alit\u00e9 augment\u00e9e pour r\u00e9aliser leurs achats. Toujours selon la firme, d&rsquo;ici la fin de l&rsquo;ann\u00e9e 2017, une grande marque mondiale sur cinq devrait avoir int\u00e9gr\u00e9 la r\u00e9alit\u00e9 augment\u00e9e \u00e0 son exp\u00e9rience d&rsquo;achat.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43048 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg\" width=\"603\" height=\"402\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg 849w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">1er mai 2017<\/span><\/p>\n<p>Pour l&rsquo;instant, nous sommes loin d&rsquo;avoir atteint cette<strong> proportion.<\/strong> Voici toutefois quelques projets d\u00e9j\u00e0 en place chez diff\u00e9rents<strong> d\u00e9taillants<\/strong>:<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>1. Apprendre \u00e0 r\u00e9nover en r\u00e9alit\u00e9 virtuelle<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">\u00c0 la fin avril,<strong> Rona<\/strong><span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/www.lapresse.ca\/techno\/201704\/25\/01-5091600-la-realite-virtuelle-debarque-chez-rona.php\">annon\u00e7ait<\/a><\/span> qu&rsquo;elle int\u00e9grerait \u00e0 son magasin de Beloeil <strong>\u00abHoloroom comment faire?\u00bb,<\/strong> un projet-pilote de r\u00e9alit\u00e9 virtuelle. Celui-ci vise \u00e0 faciliter l&rsquo;<strong>apprentissage<\/strong> de certaines notions de r\u00e9novation pour les clients voulant entreprendre eux-m\u00eames diff\u00e9rents projets. Suite \u00e0 des essais r\u00e9alis\u00e9s par le laboratoire d&rsquo;innovation de<strong> Lowe&rsquo;s,<\/strong> \u00e0 Seattle, il semblerait que les gens retiennent 36\u00a0% plus d&rsquo;informations \u00e0 la suite d&rsquo;une exp\u00e9rience de<strong> r\u00e9alit\u00e9 virtuelle<\/strong> qu&rsquo;apr\u00e8s le visionnement d&rsquo;une vid\u00e9o d&rsquo;information conventionnelle .<\/p>\n<p><iframe loading=\"lazy\" title=\"Lowe\u2019s Innovation Labs: The Next-Generation Lowe\u2019s Holoroom\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/DVsEb9vla-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>2. Un catalogue nouveau genre pour Ikea<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Vous avez de la difficult\u00e9 \u00e0 <strong>imaginer<\/strong> \u00e0 quoi ressemblerait un nouveau divan dans votre salon ou votre salle de repos? Le catalogue <strong>Ikea<\/strong> vous donne la chance de mieux visualiser celui-ci dans votre d\u00e9cor actuel, et ce, gr\u00e2ce \u00e0 des <strong>images 3D<\/strong> et \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. L&rsquo;entreprise su\u00e9doise a int\u00e9gr\u00e9 ces <strong>fonctionnalit\u00e9s<\/strong> \u00e0 son catalogue il y d\u00e9j\u00e0 plus de trois ans.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 24px; color: #000080;\"><strong>3. Personnaliser ses souliers sur les Champs-\u00c9lys\u00e9es<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Dans son point de vente des Champs-\u00c9lys\u00e9es \u00e0 Paris,<strong> Nike<\/strong> offre aux clients de personnaliser les couleurs de leur nouvelle paire d&rsquo;espadrilles et d&rsquo;afficher le r\u00e9sultat en <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong> sur une paire pr\u00e9sente en magasin. Il s&rsquo;agit d&rsquo;une id\u00e9e simple mais bien pens\u00e9e pour l&rsquo;\u00e9quipementier de sport qui mise sur la <strong>personnalisation<\/strong> depuis plusieurs ann\u00e9es.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 24px; color: #000080;\"><strong>4. Tester un nouveau style dans le confort de son foyer<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Avec l&rsquo;application <strong>Makeup Genius,<\/strong> il est possible de tester l&rsquo;apparence des produits <strong>L&rsquo;Or\u00e9al<\/strong> de fa\u00e7on virtuelle. <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/econsultancy.com\/blog\/69016-why-beauty-brands-are-betting-on-augmented-reality\/\">Plusieurs marques<\/a> <\/span>offrant des produits de beaut\u00e9 et de maquillage proposent ce genre d&rsquo;<strong>application.<\/strong><span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/sephoravirtualartist.com\/ca-fr\/landing_3.0.php?country=CA&amp;lang=fr&amp;x=\">Sephora<\/a> <\/span>est l&rsquo;une des derni\u00e8res en liste avec <strong>Virtual Artist.<\/strong> Celle-ci offre aussi des <strong>tutoriels<\/strong> sur la fa\u00e7on de cr\u00e9er certains styles.<\/p>\n<p>https:\/\/www.youtube-nocookie.com\/watch?v=67Fw855WzVc<\/p>\n<p style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans les prochaines ann\u00e9es, les d\u00e9taillants utilisant la r\u00e9alit\u00e9 virtuelle ou encore la r\u00e9alit\u00e9 augment\u00e9e devraient se multiplier. Selon une pr\u00e9diction Gartner, en 2020, 100 millions de consommateurs devraient utiliser la r\u00e9alit\u00e9 augment\u00e9e pour r\u00e9aliser leurs achats. Toujours selon la firme, d&rsquo;ici la fin de l&rsquo;ann\u00e9e 2017, une grande marque mondiale sur cinq devrait avoir int\u00e9gr\u00e9 la r\u00e9alit\u00e9 augment\u00e9e \u00e0 son exp\u00e9rience d&rsquo;achat.<\/p>\n","protected":false},"author":2,"featured_media":43048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-42946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand technologie et magasinage ne font qu&#039;un<\/title>\n<meta name=\"description\" content=\"La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e gagnent de plus en plus de d\u00e9taillants, soucieux de suivre les nouvelles technologies. Voici quelques exemples d&#039;entreprises qui offrent des exp\u00e9riences de magasinage innovantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand technologie et magasinage ne font qu&#039;un\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e gagnent de plus en plus de d\u00e9taillants, soucieux de suivre les nouvelles technologies. Voici quelques exemples d&#039;entreprises qui offrent des exp\u00e9riences de magasinage innovantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-02T19:10:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-02T20:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"Magasinage dans une autre r\u00e9alit\u00e9\",\"datePublished\":\"2017-05-02T19:10:20+00:00\",\"dateModified\":\"2017-05-02T20:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/\"},\"wordCount\":445,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Fotolia_123191457_S.jpg\",\"articleSection\":[\"Marketing &amp; Communication\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/\",\"name\":\"Quand technologie et magasinage ne font qu'un\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Fotolia_123191457_S.jpg\",\"datePublished\":\"2017-05-02T19:10:20+00:00\",\"dateModified\":\"2017-05-02T20:45:41+00:00\",\"description\":\"La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e gagnent de plus en plus de d\u00e9taillants, soucieux de suivre les nouvelles technologies. Voici quelques exemples d'entreprises qui offrent des exp\u00e9riences de magasinage innovantes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Fotolia_123191457_S.jpg\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/Fotolia_123191457_S.jpg\",\"width\":849,\"height\":566,\"caption\":\"wondering young woman using vr glasses. Virtual reality headset. Isolated\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/magasinage-dans-une-autre-realite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magasinage dans une autre r\u00e9alit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"name\":\"Isarta Infos\",\"description\":\"L&#039;actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d&#039;emploi sur les communications, le marketing et le Web, essentiellement en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\",\"name\":\"Isarta Infos\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"width\":434,\"height\":65,\"caption\":\"Isarta Infos\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\",\"name\":\"Fran\u00e7ois Nadeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois Nadeau\"},\"description\":\"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nadeaufrancois\\\/\",\"https:\\\/\\\/x.com\\\/FrancoisNad\"],\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/author\\\/fnadeau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quand technologie et magasinage ne font qu'un","description":"La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e gagnent de plus en plus de d\u00e9taillants, soucieux de suivre les nouvelles technologies. Voici quelques exemples d'entreprises qui offrent des exp\u00e9riences de magasinage innovantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/","og_locale":"fr_FR","og_type":"article","og_title":"Quand technologie et magasinage ne font qu'un","og_description":"La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e gagnent de plus en plus de d\u00e9taillants, soucieux de suivre les nouvelles technologies. Voici quelques exemples d'entreprises qui offrent des exp\u00e9riences de magasinage innovantes.","og_url":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/","og_site_name":"Isarta Infos","article_published_time":"2017-05-02T19:10:20+00:00","article_modified_time":"2017-05-02T20:45:41+00:00","og_image":[{"width":849,"height":566,"url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg","type":"image\/jpeg"}],"author":"Fran\u00e7ois Nadeau","twitter_card":"summary_large_image","twitter_creator":"@FrancoisNad","twitter_misc":{"Written by":"Fran\u00e7ois Nadeau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#article","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/"},"author":{"name":"Fran\u00e7ois Nadeau","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723"},"headline":"Magasinage dans une autre r\u00e9alit\u00e9","datePublished":"2017-05-02T19:10:20+00:00","dateModified":"2017-05-02T20:45:41+00:00","mainEntityOfPage":{"@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/"},"wordCount":445,"commentCount":0,"publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"image":{"@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg","articleSection":["Marketing &amp; Communication"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/","url":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/","name":"Quand technologie et magasinage ne font qu'un","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#primaryimage"},"image":{"@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg","datePublished":"2017-05-02T19:10:20+00:00","dateModified":"2017-05-02T20:45:41+00:00","description":"La r\u00e9alit\u00e9 virtuelle et la r\u00e9alit\u00e9 augment\u00e9e gagnent de plus en plus de d\u00e9taillants, soucieux de suivre les nouvelles technologies. Voici quelques exemples d'entreprises qui offrent des exp\u00e9riences de magasinage innovantes.","breadcrumb":{"@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#primaryimage","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/04\/Fotolia_123191457_S.jpg","width":849,"height":566,"caption":"wondering young woman using vr glasses. Virtual reality headset. Isolated"},{"@type":"BreadcrumbList","@id":"https:\/\/isarta.fr\/infos\/magasinage-dans-une-autre-realite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isarta.fr\/infos\/"},{"@type":"ListItem","position":2,"name":"Magasinage dans une autre r\u00e9alit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/isarta.fr\/infos\/#website","url":"https:\/\/isarta.fr\/infos\/","name":"Isarta Infos","description":"L&#039;actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d&#039;emploi sur les communications, le marketing et le Web, essentiellement en France.","publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isarta.fr\/infos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/isarta.fr\/infos\/#organization","name":"Isarta Infos","url":"https:\/\/isarta.fr\/infos\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","width":434,"height":65,"caption":"Isarta Infos"},"image":{"@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723","name":"Fran\u00e7ois Nadeau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","caption":"Fran\u00e7ois Nadeau"},"description":"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/42946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=42946"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/42946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/43048"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=42946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=42946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=42946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}