{"id":45675,"date":"2017-07-14T15:15:15","date_gmt":"2017-07-14T19:15:15","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=45675"},"modified":"2017-07-14T15:44:07","modified_gmt":"2017-07-14T19:44:07","slug":"satisfaction-en-baisse-pour-les-services-bancaires-canadiens","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/","title":{"rendered":"Satisfaction en baisse pour les services bancaires canadiens"},"content":{"rendered":"

Alors que les Canadiens sont plus nombreux \u00e0 utiliser et \u00e0 appr\u00e9cier les services bancaires mobiles, ces derniers expriment davantage d’insatisfaction envers les autres types de services offerts par les banques.<\/span><\/p>\n

<\/p>\n

14 juillet 2017<\/span><\/p>\n

Voil\u00e0 la conclusion<\/strong> en demi-teinte qui ressort de l’\u00e9tude 2017 Canadian Retail Banking Satisfaction Study<\/a> <\/span>de la firme JD Power,<\/strong> men\u00e9e pour la 12e\u00a0<\/sup>ann\u00e9e cons\u00e9cutive.<\/p>\n

Celle-ci confirme d’abord ce que d’autres \u00e9tudes<\/strong> \u00e0 l’\u00e9chelle du Canada<\/a> <\/span>ou encore du Qu\u00e9bec<\/a> <\/span>ont avanc\u00e9, soit la nette progression<\/strong> de l’utilisation des services bancaires sur mobile.<\/strong> En trois\u00a0ans, la part des Canadiens qui les utilisent a quasiment doubl\u00e9.<\/strong> En fait, ce serait 43\u00a0%<\/strong> des Canadiens<\/strong> qui utilisent maintenant ce type de service.<\/p>\n

Toujours selon l’\u00e9tude de JD Power,<\/strong> ce canal serait celui o\u00f9 la satisfaction<\/strong> est la plus \u00e9lev\u00e9e parmi ses utilisateurs, en am\u00e9lioration<\/strong> depuis l’an dernier.<\/p>\n

Quant aux autres canaux,<\/strong> le portrait est diff\u00e9rent.<\/strong> Alors que l’indice de satisfaction envers les services Web r\u00e9guliers<\/strong> stagne (-1), celui envers le service en succursale<\/strong> (-10), en centre d’appels<\/strong> (-13) ou par assistance t\u00e9l\u00e9phonique<\/strong> automatis\u00e9e (-15) est en baisse<\/strong> sur l’\u00e9chelle de satisfaction de 1000\u00a0points utilis\u00e9e pour l’\u00e9tude. Pire, l’indice de satisfaction global<\/strong> est en l\u00e9g\u00e8re baisse,<\/strong> passant de 763\u00a0points en 2016 \u00e0 759\u00a0points cette ann\u00e9e.<\/p>\n

Malgr\u00e9 une utilisation et un taux de satisfaction en baisse,<\/strong> les Canadiens continuent d’utiliser plusieurs canaux<\/strong> pour leurs op\u00e9rations bancaires. En fait, 58\u00a0%<\/strong> de ceux-ci auraient utilis\u00e9 quatre canaux<\/strong> ou plus dans la derni\u00e8re ann\u00e9e.<\/p>\n

La situation a de quoi poser probl\u00e8me.<\/strong> Prenons par exemple l’assistance personnalis\u00e9e<\/strong> par t\u00e9l\u00e9phone. L’utilisation de ce type de service est en baisse,<\/strong> au profit notamment des services mobiles.<\/strong> Ces services mobiles, accessibles partout et en tout temps,<\/strong> procurent une flexibilit\u00e9 sans \u00e9gale \u00e0 ses utilisateurs. Devant un volume d’appels en baisse, une institution bancaire pourrait \u00eatre tent\u00e9e de r\u00e9duire<\/strong> son personnel<\/strong> ou encore ses heures de service.<\/strong> Toutefois, l’acc\u00e8s \u00e0 des services en tout temps devenant peu \u00e0 peu le nouveau standard,<\/strong> la r\u00e9duction du niveau de service dans les centres d’appels risque fort d’irriter<\/strong> les clients et d’avoir un impact sur le taux de satisfaction<\/strong> global envers les services offerts.<\/p>\n

Des banques qui se distinguent<\/strong><\/span><\/h2>\n

L’\u00e9tude de JD Power souligne \u00e9galement certaines institutions bancaires<\/strong> qui se distinguent en termes de niveau de satisfaction.<\/strong> C’est le cas de la Banque Royale,<\/strong> qui termine premi\u00e8re dans la cat\u00e9gorie des grandes banques.<\/p>\n

Dans la cat\u00e9gorie des banques de taille moyenne, c’est Tangerine<\/strong> qui remporte la palme pour une 6e\u00a0<\/sup>ann\u00e9e de suite.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Alors que les Canadiens sont plus nombreux \u00e0 utiliser et \u00e0 appr\u00e9cier les services bancaires mobiles, ces derniers expriment davantage d’insatisfaction envers les autres types de services offerts par les banques.<\/p>\n","protected":false},"author":2,"featured_media":45679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-45675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications"],"yoast_head":"\nLes Canadiens et leurs services bancaires<\/title>\n<meta name=\"description\" content=\"Les Canadiens sont satisfaits des solutions de paiement mobile, mais beaucoup moins des autres services bancaires. Voil\u00e0 la conclusion en demi-teinte qui ressort de l'\u00e9tude 2017 Canadian Retail Banking Satisfaction Study de la firme JD Power.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Canadiens et leurs services bancaires\" \/>\n<meta property=\"og:description\" content=\"Les Canadiens sont satisfaits des solutions de paiement mobile, mais beaucoup moins des autres services bancaires. Voil\u00e0 la conclusion en demi-teinte qui ressort de l'\u00e9tude 2017 Canadian Retail Banking Satisfaction Study de la firme JD Power.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-14T19:15:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-14T19:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/07\/Fotolia_111547335_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"851\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"Satisfaction en baisse pour les services bancaires canadiens\",\"datePublished\":\"2017-07-14T19:15:15+00:00\",\"dateModified\":\"2017-07-14T19:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Fotolia_111547335_S.jpg\",\"articleSection\":[\"Marketing & Communication\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/\",\"name\":\"Les Canadiens et leurs services bancaires\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Fotolia_111547335_S.jpg\",\"datePublished\":\"2017-07-14T19:15:15+00:00\",\"dateModified\":\"2017-07-14T19:44:07+00:00\",\"description\":\"Les Canadiens sont satisfaits des solutions de paiement mobile, mais beaucoup moins des autres services bancaires. Voil\u00e0 la conclusion en demi-teinte qui ressort de l'\u00e9tude 2017 Canadian Retail Banking Satisfaction Study de la firme JD Power.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#primaryimage\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Fotolia_111547335_S.jpg\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/Fotolia_111547335_S.jpg\",\"width\":851,\"height\":564,\"caption\":\"Easy and fast way to pay the shopping accounts, mobile phone near a credit card machine, hand holding mobile phone.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Satisfaction en baisse pour les services bancaires canadiens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"name\":\"Isarta Infos\",\"description\":\"L'actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d'emploi sur les communications, le marketing et le Web, essentiellement en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\",\"name\":\"Isarta Infos\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"width\":434,\"height\":65,\"caption\":\"Isarta Infos\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\",\"name\":\"Fran\u00e7ois Nadeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois Nadeau\"},\"description\":\"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nadeaufrancois\\\/\",\"https:\\\/\\\/x.com\\\/FrancoisNad\"],\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/author\\\/fnadeau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les Canadiens et leurs services bancaires","description":"Les Canadiens sont satisfaits des solutions de paiement mobile, mais beaucoup moins des autres services bancaires. Voil\u00e0 la conclusion en demi-teinte qui ressort de l'\u00e9tude 2017 Canadian Retail Banking Satisfaction Study de la firme JD Power.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/","og_locale":"fr_FR","og_type":"article","og_title":"Les Canadiens et leurs services bancaires","og_description":"Les Canadiens sont satisfaits des solutions de paiement mobile, mais beaucoup moins des autres services bancaires. Voil\u00e0 la conclusion en demi-teinte qui ressort de l'\u00e9tude 2017 Canadian Retail Banking Satisfaction Study de la firme JD Power.","og_url":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/","og_site_name":"Isarta Infos","article_published_time":"2017-07-14T19:15:15+00:00","article_modified_time":"2017-07-14T19:44:07+00:00","og_image":[{"width":851,"height":564,"url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/07\/Fotolia_111547335_S.jpg","type":"image\/jpeg"}],"author":"Fran\u00e7ois Nadeau","twitter_card":"summary_large_image","twitter_creator":"@FrancoisNad","twitter_misc":{"Written by":"Fran\u00e7ois Nadeau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#article","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/"},"author":{"name":"Fran\u00e7ois Nadeau","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723"},"headline":"Satisfaction en baisse pour les services bancaires canadiens","datePublished":"2017-07-14T19:15:15+00:00","dateModified":"2017-07-14T19:44:07+00:00","mainEntityOfPage":{"@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/"},"wordCount":465,"commentCount":0,"publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"image":{"@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/07\/Fotolia_111547335_S.jpg","articleSection":["Marketing & Communication"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/","url":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/","name":"Les Canadiens et leurs services bancaires","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#primaryimage"},"image":{"@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/07\/Fotolia_111547335_S.jpg","datePublished":"2017-07-14T19:15:15+00:00","dateModified":"2017-07-14T19:44:07+00:00","description":"Les Canadiens sont satisfaits des solutions de paiement mobile, mais beaucoup moins des autres services bancaires. Voil\u00e0 la conclusion en demi-teinte qui ressort de l'\u00e9tude 2017 Canadian Retail Banking Satisfaction Study de la firme JD Power.","breadcrumb":{"@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#primaryimage","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/07\/Fotolia_111547335_S.jpg","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/07\/Fotolia_111547335_S.jpg","width":851,"height":564,"caption":"Easy and fast way to pay the shopping accounts, mobile phone near a credit card machine, hand holding mobile phone."},{"@type":"BreadcrumbList","@id":"https:\/\/isarta.fr\/infos\/satisfaction-en-baisse-pour-les-services-bancaires-canadiens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isarta.fr\/infos\/"},{"@type":"ListItem","position":2,"name":"Satisfaction en baisse pour les services bancaires canadiens"}]},{"@type":"WebSite","@id":"https:\/\/isarta.fr\/infos\/#website","url":"https:\/\/isarta.fr\/infos\/","name":"Isarta Infos","description":"L'actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d'emploi sur les communications, le marketing et le Web, essentiellement en France.","publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isarta.fr\/infos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/isarta.fr\/infos\/#organization","name":"Isarta Infos","url":"https:\/\/isarta.fr\/infos\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","width":434,"height":65,"caption":"Isarta Infos"},"image":{"@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723","name":"Fran\u00e7ois Nadeau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","caption":"Fran\u00e7ois Nadeau"},"description":"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/45675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=45675"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/45675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/45679"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=45675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=45675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=45675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}