{"id":46255,"date":"2017-08-22T15:00:42","date_gmt":"2017-08-22T19:00:42","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=46255"},"modified":"2017-08-22T16:34:08","modified_gmt":"2017-08-22T20:34:08","slug":"ces-innovateurs-qui-accumulent-les-pertes","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/ces-innovateurs-qui-accumulent-les-pertes\/","title":{"rendered":"Ces innovateurs qui accumulent les pertes"},"content":{"rendered":"

Dans les derni\u00e8res ann\u00e9es, plusieurs organisations nous ont \u00e9pat\u00e9s par la fa\u00e7on dont elles ont r\u00e9volutionn\u00e9 le march\u00e9 dans lequel elles \u00e9voluent.<\/span><\/p>\n

<\/p>\n

21 ao\u00fbt 2017<\/span><\/p>\n

Malgr\u00e9 ce que certains pourraient croire, plusieurs d\u2019entre elles multiplient les pertes financi\u00e8res.<\/strong> Dans certains cas, elles inqui\u00e8tent<\/strong> et d\u00e9\u00e7oivent les investisseurs.<\/strong> Dans d’autres, ces derniers gardent une confiance<\/strong> sans faille.<\/p>\n

Quels facteurs<\/strong> peuvent expliquer cette situation?<\/p>\n

La croissance et l’innovation avant le profit<\/strong><\/span><\/h2>\n

Dans le pass\u00e9, Amazon<\/strong> a souvent annonc\u00e9 des pertes,<\/strong> sinon de maigres profits par rapport \u00e0 son impressionnant volume de ventes.<\/strong><\/p>\n

La\u00a0philosophie<\/a>\u00a0<\/span>d\u2019Amazon et de Jeff Bezos<\/strong> a toujours \u00e9t\u00e9 de favoriser l\u2019innovation<\/strong> et le d\u00e9veloppement \u00e0 long terme au d\u00e9triment du profit<\/strong> \u00e0 court terme. Les investisseurs ont adh\u00e9r\u00e9 \u00e0 cette strat\u00e9gie,<\/strong> et l\u2019action d\u2019Amazon n\u2019a pratiquement pas cess\u00e9 de cro\u00eetre<\/strong> dans les derni\u00e8res ann\u00e9es. L\u2019entreprise a de plus affich\u00e9 des profits<\/strong> pour les neuf derniers trimestres.<\/p>\n

Poursuivant une expansion<\/strong> agressive et rapide, Uber<\/strong> a une philosophie similaire \u00e0 Amazon.<\/strong> Et malgr\u00e9 diff\u00e9rents d\u00e9boires<\/a><\/span> et des pertes<\/strong> de plus de 700\u00a0millions<\/strong> de dollars au premier trimestre de l\u2019ann\u00e9e, les investisseurs<\/strong> semblent \u00e9galement toujours\u00a0derri\u00e8re<\/a><\/span>\u00a0l\u2019entreprise.<\/p>\n

Un mod\u00e8le d\u2019affaires incertain<\/strong><\/span><\/h2>\n

Spotify<\/strong> est le leader mondial de la musique en continu, un mode d’\u00e9coute qui a r\u00e9volutionn\u00e9<\/strong> l’industrie. Malgr\u00e9 tout, l’entreprise su\u00e9doise annonce des pertes<\/strong> qui s\u2019accentuent d\u2019un trimestre \u00e0 l\u2019autre. R\u00e9guli\u00e8rement, son mod\u00e8le d’affaires<\/strong> est remis en question par les analystes. En fait, les redevances<\/strong> que Spotify verse aux compagnies de disques repr\u00e9senteraient environ 85\u00a0% de ses revenus. Et plus Spotify gagne en abonn\u00e9s,<\/strong> plus les redevances augmentent.<\/strong> Si on ajoute \u00e0 cela pr\u00e8s de 900\u00a0millions<\/strong> de dollars en salaires, marketing, recherche et d\u00e9veloppement et autres, il ne reste plus beaucoup de place au profit.<\/strong><\/p>\n

Une croissance d\u2019abonn\u00e9s insuffisante<\/strong><\/span><\/h2>\n

Snap<\/strong> est l\u2019entreprise derri\u00e8re le r\u00e9seau Snapchat.<\/strong> Pour le deuxi\u00e8me trimestre de 2017, l\u2019entreprise a enregistr\u00e9 des pertes<\/strong> de 443\u00a0millions<\/strong> de dollars am\u00e9ricains, quatre fois plus<\/strong> que l\u2019an dernier pour la m\u00eame p\u00e9riode.<\/p>\n

Si, \u00e0 ses d\u00e9buts,<\/strong> Snapchat a connu une croissance d\u2019abonn\u00e9s<\/strong> fulgurante, ce n\u2019est plus le cas aujourd\u2019hui. \u00c0 173\u00a0millions<\/strong> d\u2019usagers actifs par jour, il s\u2019agit d\u2019une hausse de 4\u00a0%<\/strong> par rapport au premier trimestre de l\u2019ann\u00e9e. Comme c’est le cas pour Twitter,<\/strong> sa croissance d\u00e9\u00e7oit les investisseurs et peut-\u00eatre aussi plusieurs annonceurs.<\/strong> Parall\u00e8lement, ajoutons que Snap doit composer avec des co\u00fbts<\/strong> \u00e9normes<\/a> <\/span>pour entreposer sa donn\u00e9e, en plus d\u2019\u00eatre\u00a0imit\u00e9e<\/a>\u00a0<\/span>par la concurrence<\/strong> sur diff\u00e9rents aspects.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Dans les derni\u00e8res ann\u00e9es, plusieurs organisations nous ont \u00e9pat\u00e9s par la fa\u00e7on dont elles ont r\u00e9volutionn\u00e9 le march\u00e9 dans lequel elles \u00e9voluent.<\/p>\n","protected":false},"author":2,"featured_media":46259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[207,206,233,215],"class_list":["post-46255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-amazon","tag-google","tag-instagram","tag-marketing"],"yoast_head":"\nL'innovation avant le profit<\/title>\n<meta name=\"description\" content=\"Plusieurs entreprises affichent une forte croissance, mais accumulent les pertes financi\u00e8res parall\u00e8lement. \u00c9tudions de plus pr\u00e8s leurs strat\u00e9gies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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