{"id":46854,"date":"2017-08-31T15:00:20","date_gmt":"2017-08-31T19:00:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=46854"},"modified":"2017-08-31T15:28:48","modified_gmt":"2017-08-31T19:28:48","slug":"application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\/","title":{"rendered":"Application mobile: un logo qui compte plus qu&rsquo;on ne le croit"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Vous avez investi temps et argent pour d\u00e9velopper une application mobile. Lorsqu\u2019est venu le moment de penser au logo, vous avez demand\u00e9 deux ou trois esquisses et vous avez rapidement fait un choix.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41462 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/design_designer_Fotolia_112117539_S.jpg\" width=\"602\" height=\"413\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/03\/design_designer_Fotolia_112117539_S.jpg 836w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/03\/design_designer_Fotolia_112117539_S-300x206.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/03\/design_designer_Fotolia_112117539_S-768x527.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">30 ao\u00fbt 2017<\/span><\/p>\n<p>Vous vous \u00eates alors dit que si votre <strong>application<\/strong> \u00e9tait utile et facile \u00e0 utiliser, il n&rsquo;y avait pas de raison de mettre plus d&rsquo;<strong>efforts<\/strong> qu&rsquo;il n&rsquo;en faut sur un \u00e9l\u00e9ment aussi futile qu&rsquo;un<strong> logo<\/strong> d&rsquo;application.<\/p>\n<p>C&rsquo;est peut-\u00eatre l\u00e0 une <strong>erreur<\/strong> de votre part.<\/p>\n<p>Selon le dernier <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/The-2017-US-Mobile-App-Report\">rapport annuel<\/a><\/span> sur les applications mobiles de la firme<strong> Comscore,<\/strong> ce serait<strong> 21\u00a0%<\/strong> des Am\u00e9ricains de <strong>18-34\u00a0ans<\/strong> qui, dans la derni\u00e8re ann\u00e9e, auraient <strong>supprim\u00e9<\/strong> une application de leur appareil simplement parce que le <strong>logo<\/strong> ne leur convenait pas.<\/p>\n<p>Le contraste est frappant avec les <strong>35\u00a0ans et plus,<\/strong> qui sont quant \u00e0 eux seulement <strong>2\u00a0%<\/strong> \u00e0 avoir agi de la sorte.<\/p>\n<p>Pour<strong> Adam Lella,<\/strong> analyste senior chez <strong>Comscore,<\/strong> les membres de la plus jeune g\u00e9n\u00e9ration s&rsquo;<strong>identifient<\/strong> beaucoup \u00e0 leur appareil. Les applications qui s&rsquo;y trouvent <strong>repr\u00e9sentent<\/strong> qui ils sont. C&rsquo;est pour cette raison que m\u00eame si une application s&rsquo;av\u00e8re <strong>pratique,<\/strong> ils ne voudront pas l&rsquo;avoir sur leur appareil si son <strong>design<\/strong> ne convient pas.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Facebook et Google en t\u00eate<\/strong><\/span><\/h2>\n<p>Plusieurs autres <strong>faits<\/strong> saillants ressortent du <strong>rapport annuel<\/strong> de Comscore, pour lequel la firme a interrog\u00e9 <strong>1003\u00a0Am\u00e9ricains.<\/strong><\/p>\n<p>D&rsquo;abord, les applications accaparent<strong> 87\u00a0%<\/strong> du temps pass\u00e9 sur <strong>mobile,<\/strong> contre seulement <strong>13\u00a0%<\/strong> pour le <strong>Web mobile.<\/strong><\/p>\n<p>M\u00eame si les <strong>applications<\/strong> dominent, encore peu d&rsquo;utilisateurs sont pr\u00eats \u00e0 <strong>payer<\/strong> pour en faire l&rsquo;achat. Si seulement <strong>36\u00a0%<\/strong> des <strong>18-34\u00a0ans<\/strong> n&rsquo;avaient <strong>achet\u00e9<\/strong> aucune application dans la derni\u00e8re ann\u00e9e, ce pourcentage s&rsquo;\u00e9levait \u00e0 <strong>66\u00a0%<\/strong> chez les <strong>35-54\u00a0ans<\/strong> et<strong> 80\u00a0%<\/strong> chez les <strong>55\u00a0ans et plus.<\/strong><\/p>\n<p>Parmi les <strong>dix<\/strong> applications les plus <strong>populaires,<\/strong> huit sont d\u00e9tenues par <strong>Facebook<\/strong> (Facebook, Messenger, Instagram) et <strong>Google<\/strong> (YouTube, Google Search, Google Maps, Google Play, Gmail). Les deux <strong>exceptions<\/strong> sont <strong>Snapchat<\/strong> et <strong>Pandora,<\/strong> particuli\u00e8rement populaires aupr\u00e8s des <strong>18-34\u00a0ans.<\/strong><\/p>\n<hr class=\"isarta-divider\" \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">La formation en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=33980\" target=\"_blank\"><strong><span style=\"font-size: 16px;\">Design web et mobile: Les tendances \u00e0 ne pas manquer<\/span><\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez investi temps et argent pour d\u00e9velopper une application mobile. Lorsqu\u2019est venu le moment de penser au logo, vous avez demand\u00e9 deux ou trois esquisses et vous avez rapidement fait un choix.<\/p>\n","protected":false},"author":2,"featured_media":41462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[186,364,206,233],"class_list":["post-46854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-facebook","tag-formations","tag-google","tag-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>21% des Am\u00e9ricains suppriment une application \u00e0 cause de son logo<\/title>\n<meta name=\"description\" content=\"Les gens accordent plus d&#039;importance que vous ne le croyez \u00e0 votre logo d&#039;application mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21% des Am\u00e9ricains suppriment une application \u00e0 cause de son logo\" \/>\n<meta property=\"og:description\" content=\"Les gens accordent plus d&#039;importance que vous ne le croyez \u00e0 votre logo d&#039;application mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-31T19:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-31T19:28:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/03\/design_designer_Fotolia_112117539_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"836\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"Application mobile: un logo qui compte plus qu&rsquo;on ne le croit\",\"datePublished\":\"2017-08-31T19:00:20+00:00\",\"dateModified\":\"2017-08-31T19:28:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\\\/\"},\"wordCount\":376,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/application-mobile-un-logo-qui-compte-plus-quon-ne-le-croit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/design_designer_Fotolia_112117539_S.jpg\",\"keywords\":[\"Facebook\",\"formations\",\"Google\",\"Instagram\"],\"articleSection\":[\"Marketing &amp; 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Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/46854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=46854"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/46854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/41462"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=46854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=46854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=46854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}