{"id":47164,"date":"2017-09-08T15:20:43","date_gmt":"2017-09-08T19:20:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=47164"},"modified":"2017-09-08T16:07:43","modified_gmt":"2017-09-08T20:07:43","slug":"apple-aura-raison-de-celebrer-le-12-septembre","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/apple-aura-raison-de-celebrer-le-12-septembre\/","title":{"rendered":"Apple aura raison de c\u00e9l\u00e9brer le 12 septembre"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Le 9\u00a0janvier\u00a02007 \u00e0 la Macworld Expo de San Francisco, Steve Jobs annon\u00e7ait que l\u2019entreprise qu\u2019il dirigeait alors, Apple Computer Inc., modifiait son nom\u00a0pour Apple Inc. Ce changement devait marquer le virage de l\u2019organisation vers la production d\u2019outils \u00e9lectroniques.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47173 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_169815989_S.jpg\" width=\"664\" height=\"305\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_169815989_S.jpg 1022w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_169815989_S-300x138.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_169815989_S-768x353.jpg 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_169815989_S-900x414.jpg 900w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">7 septembre 2017<\/span><\/p>\n<p>C\u2019est \u00e9galement lors de cet \u00e9v\u00e9nement que le PDG d\u2019<strong>Apple<\/strong> introduisait un nouvel appareil mobile, le <strong>iPhone,<\/strong> devant servir \u00e0 la fois d&rsquo;iPod, de t\u00e9l\u00e9phone et d&rsquo;outil d&rsquo;acc\u00e8s \u00e0 <strong>Internet.<\/strong> Son prix \u00e9tait alors fix\u00e9 \u00e0 <strong>499\u00a0dollars<\/strong> am\u00e9ricains. Dans un march\u00e9 alors domin\u00e9 par Nokia et <strong>BlackBerry,<\/strong> plusieurs\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/fortune.com\/2017\/06\/29\/iphone-10th-anniversary-quotes\/\">pr\u00e9disaient<\/a><\/span>\u00a0l\u2019<strong>\u00e9chec<\/strong> de ce nouvel appareil.<\/p>\n<p>L\u2019<strong>histoire<\/strong> s\u2019est av\u00e9r\u00e9e bien diff\u00e9rente.<\/p>\n<p>\u00c0 partir de ce <strong>moment,<\/strong> Apple n\u2019a plus jamais \u00e9t\u00e9 la m\u00eame entreprise. D\u00e8s lors, la compagnie qui connaissait de graves <strong>probl\u00e8mes financiers<\/strong> dix\u00a0ans plus t\u00f4t a vu ses<strong> revenus<\/strong> augmenter ann\u00e9e apr\u00e8s ann\u00e9e. Les\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.statista.com\/statistics\/267728\/apples-net-income-since-2005\/\">profits<\/a><\/span>\u00a0ont \u00e9galement suivi une <strong>tendance<\/strong> similaire. Au fil du temps, Apple est devenue une des\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.forbes.com\/pictures\/591c87fc31358e03e5593101\/best-brands--2017\/#2c5c22697756\">marques<\/a><\/span>\u00a0les plus <strong>puissantes,<\/strong> repr\u00e9sentant plus que jamais un symbole de<strong> luxe<\/strong> et d\u2019innovation.\u00a0Aujourd&rsquo;hui, sa valeur <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.londonlovesbusiness.com\/business-news\/tech\/apples-record-value-is-bigger-than-all-but-19-countries-gdp\/9751.article\">d\u00e9passe<\/a> <\/span>celle de plusieurs <strong>pays industrialis\u00e9s.<\/strong><\/p>\n<p>Parall\u00e8lement, la\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.statista.com\/chart\/1822\/iphone-share-of-apple-s-revenue\/\">part<\/a><\/span>\u00a0du <strong>iPhone<\/strong> dans les revenus de l\u2019entreprise n\u2019a cess\u00e9 d\u2019augmenter, atteignant <strong>70\u00a0%<\/strong> en 2015.<\/p>\n<p>C\u2019est dans ce contexte qu\u2019Apple c\u00e9l\u00e8bre cette ann\u00e9e les <strong>10\u00a0ans<\/strong> de son fameux t\u00e9l\u00e9phone.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Bien mauvaise pour les surprises<\/strong><\/span><\/h2>\n<p>M\u00eame si Apple ne<strong> r\u00e9v\u00e8le<\/strong> jamais rien sur ses mod\u00e8les avant leur lancement, les <strong>rumeurs<\/strong> et les fuites entourant les nouveaut\u00e9s \u00e0 venir circulent abondamment sur le <strong>Web.<\/strong> La plupart du temps, elles s\u2019av\u00e8rent <strong>vraies.<\/strong> Est-ce l\u00e0 une strat\u00e9gie afin de s&rsquo;assurer une <strong>couverture m\u00e9diatique<\/strong> ou est-ce que les dirigeants d\u2019Apple sont r\u00e9ellement <strong>mauvais<\/strong> pour garder les consommateurs dans le <strong>secret<\/strong>?\u00a0Difficile \u00e0 dire.<\/p>\n<p>Pour la <strong>nouvelle \u00e9dition<\/strong> de son t\u00e9l\u00e9phone, dont m\u00eame le<strong> nom<\/strong> n\u2019est pas encore confirm\u00e9, tellement de rumeurs ont circul\u00e9 qu\u2019on s\u2019y perd. Les plus persistantes veulent toutefois que <strong>trois mod\u00e8les<\/strong> soient lanc\u00e9s le <strong>12\u00a0septembre,<\/strong> dont un nouveau<strong> iPhone 8<\/strong> comportant les caract\u00e9ristiques suivantes: <strong>\u00e9cran OLED<\/strong> couvrant l\u2019enti\u00e8ret\u00e9 de la face avant de l\u2019appareil, nouveau bouton <strong>\u00abHome\u00bb<\/strong> virtuel, <strong>reconnaissance faciale<\/strong> en remplacement du \u00abTouch ID\u00bb, chargement <strong>sans fil<\/strong> de l\u2019appareil, plus grande capacit\u00e9 de <strong>stockage<\/strong> et meilleure r\u00e9sistance \u00e0 l<strong>\u2019eau.<\/strong><\/p>\n<p>Malheureusement, une autre <strong>rumeur<\/strong> qui persiste concerne le <strong>prix<\/strong> de l\u2019appareil, qui devrait d\u00e9passer les <strong>1000\u00a0dollars<\/strong> am\u00e9ricains.<\/p>\n<p>\u00c0 ce prix, il serait surprenant de voir Apple ravir des<strong> parts de march\u00e9<\/strong> \u00e0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.statista.com\/chart\/9628\/smartphone-platform-market-share-forecast\/\">Google<\/a><\/span>, qui domine largement le march\u00e9 international.<\/p>\n<p>Pour les consommateurs, l\u2019arriv\u00e9e du nouveau mod\u00e8le devrait toutefois signifier des <strong>baisses<\/strong> de prix sur les autres <strong>versions<\/strong> du t\u00e9l\u00e9phone.<\/p>\n<hr class=\"isarta-divider\" \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">La formation en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=33980\" target=\"_blank\"><span style=\"font-size: 16px;\"><strong>Design Web et mobile: Les tendances \u00e0 ne pas manquer<\/strong><\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 9 janvier 2007 \u00e0 la Macworld Expo de San Francisco, Steve Jobs annon\u00e7ait que l\u2019entreprise qu\u2019il dirigeait alors, Apple Computer Inc., modifiait son nom pour Apple Inc. Ce changement devait marquer le virage de l\u2019organisation vers la production d\u2019outils \u00e9lectroniques<\/p>\n","protected":false},"author":2,"featured_media":47173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[364,206],"class_list":["post-47164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-formations","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le lancement de l&#039;IPhone 8<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce qui nous attend le 12 septembre? 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