{"id":47183,"date":"2017-09-14T14:40:22","date_gmt":"2017-09-14T18:40:22","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=47183"},"modified":"2017-09-14T16:49:08","modified_gmt":"2017-09-14T20:49:08","slug":"marketing-et-creation-avantage-aux-employes","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/marketing-et-creation-avantage-aux-employes\/","title":{"rendered":"Marketing et cr\u00e9ation: avantage aux employ\u00e9s"},"content":{"rendered":"<p><span style=\"font-size: 20px;\"><span style=\"color: #000080;\">Le<\/span> <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.roberthalf.ca\/sites\/roberthalf.ca\/files\/documents\/TCG_0917_PDF_SG2018MediaGuidePDF_NAM_ENG_NoWMK.pdf\">Guide des salaires 2018<\/a><\/span><span style=\"color: #000080;\"> pr\u00e9par\u00e9 par The Creative Group vient de sortir, et les nouvelles sont plut\u00f4t bonnes pour les professionnels \u0153uvrant dans les secteurs marketing et cr\u00e9atif. \u00c0 la lecture du rapport, on se rend compte qu\u2019ils tiennent le gros bout du b\u00e2ton face aux employeurs.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43372 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/Fotolia_133384876_S.jpg\" width=\"605\" height=\"403\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/Fotolia_133384876_S.jpg 849w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/Fotolia_133384876_S-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/Fotolia_133384876_S-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">14 septembre 2017<\/span><\/p>\n<p>Le sondage provient des <strong>\u00c9tats-Unis,<\/strong> mais il refl\u00e8te tout de m\u00eame l\u2019\u00e9tat d\u2019esprit des employeurs de l\u2019industrie <strong>cr\u00e9ative<\/strong> et publicitaire:<\/p>\n<ul>\n<li><strong>45\u00a0%<\/strong> des cadres de ce secteur affirment avoir de la difficult\u00e9 \u00e0 <strong>trouver<\/strong> des professionnels de la cr\u00e9ation;<\/li>\n<li><strong>52\u00a0%<\/strong> sont inquiets du taux de <strong>r\u00e9tention<\/strong> de leurs employ\u00e9s;<\/li>\n<li><strong>57\u00a0%<\/strong> sont pr\u00eats \u00e0 n\u00e9gocier des <strong>conditions salariales<\/strong> plus g\u00e9n\u00e9reuses pour attirer des candidats de talent;<\/li>\n<li><strong>76\u00a0%<\/strong> des entreprises de ce secteur offrent une forme ou l\u2019autre de <strong>flexibilit\u00e9<\/strong> au travail (ex: t\u00e9l\u00e9travail, temps partiel, semaine de travail comprim\u00e9e).<\/li>\n<\/ul>\n<p>Au <strong>Canada,<\/strong> The Creative Group observe une augmentation des <strong>enveloppes budg\u00e9taires<\/strong> en marketing, principalement dans des postes qui peuvent faire la d\u00e9monstration d\u2019un <strong>\u00abROI mesurable\u00bb,<\/strong> comme le poste de gestionnaire de commerce \u00e9lectronique ou celui de sp\u00e9cialiste de l\u2019analyse marketing.<\/p>\n<p>De mani\u00e8re g\u00e9n\u00e9rale, dit le rapport, le march\u00e9 de l\u2019emploi sourit aux candidats de niveau <strong>interm\u00e9diaire,<\/strong> qui ont de 3 \u00e0 5\u00a0ans d\u2019exp\u00e9rience:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Les employeurs veulent engager des professionnels qui peuvent apporter une contribution <strong>imm\u00e9diate,<\/strong> tout en d\u00e9sirant faire progresser leur carri\u00e8re \u00e0 l\u2019int\u00e9rieur de l\u2019organisation. Puisqu\u2019il n\u2019y a pas suffisamment de candidats interm\u00e9diaires pour r\u00e9pondre \u00e0 la demande, les entreprises doivent travailler plus fort pour recruter et <strong>retenir<\/strong> [cette cat\u00e9gorie] de professionnels.\u00bb<\/span><\/p><\/blockquote>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Une question de salaire, et de march\u00e9<\/strong><\/span><\/h2>\n<p>Au Canada, les emplois les plus <strong>payants<\/strong> du secteur du design et de la production publicitaire sont ceux de directeur cr\u00e9atif (moyenne m\u00e9diane de 140\u00a0000\u00a0$), de gestionnaire des services cr\u00e9atifs (95\u00a0000\u00a0$), de directeur artistique (93\u00a0500\u00a0$) et de gestionnaire de projet (77\u00a0500\u00a0$).<\/p>\n<p>Du c\u00f4t\u00e9 <strong>num\u00e9rique,<\/strong> la p\u00e9nurie de professionnels pousse les salaires \u00e0 la <strong>hausse.<\/strong> Les titres d\u2019emploi les plus payants sont ceux de directeur de l\u2019exp\u00e9rience utilisateur (108\u00a0000\u00a0$), de designer de l\u2019exp\u00e9rience utilisateur (88\u00a0500\u00a0$) et de chercheur de l\u2019exp\u00e9rience utilisateur (78\u00a0750\u00a0$).<\/p>\n<p>\u00c9videmment, les salaires consentis d\u00e9pendent grandement du <strong>march\u00e9<\/strong> dans lequel on se trouve. Or, les <strong>Montr\u00e9alais<\/strong> seront heureux d\u2019apprendre que leur ville se situe 2,9\u00a0% au-dessus de la moyenne nationale des salaires du secteur publicitaire et cr\u00e9atif, loin devant la ville de<strong> Qu\u00e9bec,<\/strong> qui est 10\u00a0% en dessous de la moyenne nationale, mais nez \u00e0 nez avec <strong>Calgary<\/strong> (3\u00a0% en haut de la moyenne nationale) et \u00e0 la traine derri\u00e8re les <strong>grands centres<\/strong> urbains que sont Vancouver et Toronto, tous deux 4,9\u00a0% au-dessus de la <strong>moyenne.<\/strong><\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Le Guide des salaires 2018 pr\u00e9par\u00e9 par The Creative Group vient de sortir, et les nouvelles sont plut\u00f4t bonnes pour les professionnels \u0153uvrant dans les secteurs marketing et cr\u00e9atif. \u00c0 la lecture du rapport, on se rend compte qu\u2019ils tiennent le gros bout du b\u00e2ton face aux employeurs.<\/p>\n","protected":false},"author":64,"featured_media":43372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[305,215],"class_list":["post-47183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rh","tag-carriere","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;industrie cr\u00e9ative et publicitaire a le vent dans les voiles<\/title>\n<meta name=\"description\" content=\"Selon un r\u00e9cent sondage, les perspectives salariales dans les secteurs plus cr\u00e9atifs du marketing ont de quoi ravir les employ\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/marketing-et-creation-avantage-aux-employes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;industrie cr\u00e9ative et publicitaire a le vent dans les voiles\" \/>\n<meta property=\"og:description\" content=\"Selon un r\u00e9cent sondage, les perspectives salariales dans les secteurs plus cr\u00e9atifs du marketing ont de quoi ravir les employ\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/marketing-et-creation-avantage-aux-employes\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-14T18:40:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-14T20:49:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/Fotolia_133384876_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philippe Jean Poirier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philippe Jean Poirier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/marketing-et-creation-avantage-aux-employes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/marketing-et-creation-avantage-aux-employes\\\/\"},\"author\":{\"name\":\"Philippe Jean Poirier\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/59cc1eed149e9d34290c4bc30a326ffb\"},\"headline\":\"Marketing et cr\u00e9ation: avantage aux employ\u00e9s\",\"datePublished\":\"2017-09-14T18:40:22+00:00\",\"dateModified\":\"2017-09-14T20:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/marketing-et-creation-avantage-aux-employes\\\/\"},\"wordCount\":471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/marketing-et-creation-avantage-aux-employes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/Fotolia_133384876_S.jpg\",\"keywords\":[\"carri\u00e8re\",\"marketing\"],\"articleSection\":[\"RH &amp; 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