{"id":47486,"date":"2017-09-22T15:00:55","date_gmt":"2017-09-22T19:00:55","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=47486"},"modified":"2017-09-22T16:22:30","modified_gmt":"2017-09-22T20:22:30","slug":"achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/","title":{"rendered":"Achat de vin en magasin: l&rsquo;importance de l&rsquo;apparence de la bouteille"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Plusieurs facteurs influencent le choix d&rsquo;un vin en magasin: le prix, le plat qui l&rsquo;accompagnera, la provenance, etc. M\u00eame si, selon la<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/www.sciencedirect.com\/science\/article\/pii\/S2212977412000075\">litt\u00e9rature<\/a>,<\/span> il ne s&rsquo;agit pas du crit\u00e8re le plus important, l\u2019apparence de la bouteille influence aussi la d\u00e9cision d\u2019achat. Ce serait le cas particuli\u00e8rement lorsqu&rsquo;on choisit un vin \u00e0 offrir en cadeau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47601 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg\" width=\"602\" height=\"402\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg 847w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S-768x513.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">22 septembre 2017<\/span><\/p>\n<p>Les sommes investies en <strong>publicit\u00e9<\/strong> pour promouvoir le vin sont relativement faibles. Elles repr\u00e9sentent une <strong>fraction<\/strong> de celles du march\u00e9 de la bi\u00e8re. Par cons\u00e9quent, une grande part des d\u00e9cisions d\u2019achat sont prises en <strong>point de vente.<\/strong><\/p>\n<p>Selon la firme <strong>Nielsen,<\/strong> seulement 29\u00a0% des consommateurs savent quelle <strong>marque<\/strong> ils se procureront avant d\u2019entrer dans le commerce.<\/p>\n<p>La <strong>promotion<\/strong> en point de vente rev\u00eat donc ici toute son importance, de m\u00eame que l\u2019<strong>apparence<\/strong> du produit.<\/p>\n<p>Dans le cadre d\u2019une analyse comparative de 20\u00a0bouteilles de vin conduite par Nielsen,<strong> 57\u00a0%<\/strong> plus de r\u00e9pondants ont remarqu\u00e9 la bouteille la plus <strong>visible<\/strong> par rapport \u00e0 celle ayant \u00e9t\u00e9 jug\u00e9e la moins visible.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Une d\u00e9marche rigoureuse<\/strong><\/span><\/h2>\n<p>Il n\u2019est toutefois pas \u00e9vident de d\u00e9terminer qu\u2019est-ce qui rend une bouteille plus visible ou plus <strong>attrayante<\/strong> aux yeux des consommateurs.<\/p>\n<p>Pour ce faire, la firme <strong>Nielsen<\/strong> promulgue toutefois quelques conseils. Le premier est d&rsquo;investir suffisamment dans le d\u00e9veloppement de son <strong>design.<\/strong> L&rsquo;id\u00e9e qu&rsquo;avance la firme de consultation est qu&rsquo;une <strong>publicit\u00e9<\/strong> de 30\u00a0secondes repr\u00e9sente des co\u00fbts similaires sinon plus \u00e9lev\u00e9s qu&rsquo;un processus de modification du design. Toutefois, ce dernier a l&rsquo;avantage de toucher <strong>100\u00a0%<\/strong> des acheteurs potentiels en point de vente, alors qu&rsquo;une publicit\u00e9 ne rejoint qu&rsquo;une <strong>faible part<\/strong> du march\u00e9 cible.<\/p>\n<p>Il serait \u00e9galement b\u00e9n\u00e9fique de tester de multiples options de <strong>design.<\/strong> Malheureusement, les entreprises qui envisagent plus de quatre options ne repr\u00e9senteraient pour l&rsquo;instant qu&rsquo;environ <strong>15\u00a0%<\/strong> du lot.<\/p>\n<p>Finalement, Nielsen conseille d&rsquo;<strong>\u00e9couter<\/strong> les experts et les consommateurs au moment de faire un choix de concept. Trop souvent, la d\u00e9cision du design final de la bouteille est prise de fa\u00e7on <strong>subjective,<\/strong> sans aucune m\u00e9thode de prise de d\u00e9cision rigoureuse.<\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Plusieurs facteurs influencent le choix d&rsquo;un vin en magasin: le prix, le plat qui l&rsquo;accompagnera, la provenance, etc. M\u00eame si, selon la litt\u00e9rature, il ne s&rsquo;agit pas du crit\u00e8re le plus important, l\u2019apparence de la bouteille influence aussi la d\u00e9cision d\u2019achat. Ce serait le cas particuli\u00e8rement lorsqu&rsquo;on choisit un vin \u00e0 offrir en cadeau.<\/p>\n","protected":false},"author":2,"featured_media":47601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-47486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le vin, ce produit que l&#039;on choisit impulsivement<\/title>\n<meta name=\"description\" content=\"Dans la promotion du vin, peu de sommes sont investies en publicit\u00e9. Par contre, les producteurs gagneraient \u00e0 miser sur le design de la bouteille.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le vin, ce produit que l&#039;on choisit impulsivement\" \/>\n<meta property=\"og:description\" content=\"Dans la promotion du vin, peu de sommes sont investies en publicit\u00e9. Par contre, les producteurs gagneraient \u00e0 miser sur le design de la bouteille.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-22T19:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-22T20:22:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"847\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"Achat de vin en magasin: l&rsquo;importance de l&rsquo;apparence de la bouteille\",\"datePublished\":\"2017-09-22T19:00:55+00:00\",\"dateModified\":\"2017-09-22T20:22:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Fotolia_86326481_S.jpg\",\"articleSection\":[\"Marketing &amp; Communication\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/\",\"name\":\"Le vin, ce produit que l'on choisit impulsivement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Fotolia_86326481_S.jpg\",\"datePublished\":\"2017-09-22T19:00:55+00:00\",\"dateModified\":\"2017-09-22T20:22:30+00:00\",\"description\":\"Dans la promotion du vin, peu de sommes sont investies en publicit\u00e9. Par contre, les producteurs gagneraient \u00e0 miser sur le design de la bouteille.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#primaryimage\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Fotolia_86326481_S.jpg\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Fotolia_86326481_S.jpg\",\"width\":847,\"height\":566},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Achat de vin en magasin: l&rsquo;importance de l&rsquo;apparence de la bouteille\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"name\":\"Isarta Infos\",\"description\":\"L&#039;actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d&#039;emploi sur les communications, le marketing et le Web, essentiellement en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\",\"name\":\"Isarta Infos\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"width\":434,\"height\":65,\"caption\":\"Isarta Infos\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\",\"name\":\"Fran\u00e7ois Nadeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois Nadeau\"},\"description\":\"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nadeaufrancois\\\/\",\"https:\\\/\\\/x.com\\\/FrancoisNad\"],\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/author\\\/fnadeau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le vin, ce produit que l'on choisit impulsivement","description":"Dans la promotion du vin, peu de sommes sont investies en publicit\u00e9. Par contre, les producteurs gagneraient \u00e0 miser sur le design de la bouteille.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/","og_locale":"fr_FR","og_type":"article","og_title":"Le vin, ce produit que l'on choisit impulsivement","og_description":"Dans la promotion du vin, peu de sommes sont investies en publicit\u00e9. Par contre, les producteurs gagneraient \u00e0 miser sur le design de la bouteille.","og_url":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/","og_site_name":"Isarta Infos","article_published_time":"2017-09-22T19:00:55+00:00","article_modified_time":"2017-09-22T20:22:30+00:00","og_image":[{"width":847,"height":566,"url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg","type":"image\/jpeg"}],"author":"Fran\u00e7ois Nadeau","twitter_card":"summary_large_image","twitter_creator":"@FrancoisNad","twitter_misc":{"Written by":"Fran\u00e7ois Nadeau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#article","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/"},"author":{"name":"Fran\u00e7ois Nadeau","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723"},"headline":"Achat de vin en magasin: l&rsquo;importance de l&rsquo;apparence de la bouteille","datePublished":"2017-09-22T19:00:55+00:00","dateModified":"2017-09-22T20:22:30+00:00","mainEntityOfPage":{"@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/"},"wordCount":385,"commentCount":0,"publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"image":{"@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg","articleSection":["Marketing &amp; Communication"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/","url":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/","name":"Le vin, ce produit que l'on choisit impulsivement","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#primaryimage"},"image":{"@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg","datePublished":"2017-09-22T19:00:55+00:00","dateModified":"2017-09-22T20:22:30+00:00","description":"Dans la promotion du vin, peu de sommes sont investies en publicit\u00e9. Par contre, les producteurs gagneraient \u00e0 miser sur le design de la bouteille.","breadcrumb":{"@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#primaryimage","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/09\/Fotolia_86326481_S.jpg","width":847,"height":566},{"@type":"BreadcrumbList","@id":"https:\/\/isarta.fr\/infos\/achat-de-vin-en-magasin-limportance-de-lapparence-de-la-bouteille\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isarta.fr\/infos\/"},{"@type":"ListItem","position":2,"name":"Achat de vin en magasin: l&rsquo;importance de l&rsquo;apparence de la bouteille"}]},{"@type":"WebSite","@id":"https:\/\/isarta.fr\/infos\/#website","url":"https:\/\/isarta.fr\/infos\/","name":"Isarta Infos","description":"L&#039;actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d&#039;emploi sur les communications, le marketing et le Web, essentiellement en France.","publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isarta.fr\/infos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/isarta.fr\/infos\/#organization","name":"Isarta Infos","url":"https:\/\/isarta.fr\/infos\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","width":434,"height":65,"caption":"Isarta Infos"},"image":{"@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723","name":"Fran\u00e7ois Nadeau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","caption":"Fran\u00e7ois Nadeau"},"description":"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/47486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=47486"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/47486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/47601"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=47486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=47486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=47486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}