{"id":47736,"date":"2017-09-22T15:20:29","date_gmt":"2017-09-22T19:20:29","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=47736"},"modified":"2017-09-22T16:26:51","modified_gmt":"2017-09-22T20:26:51","slug":"ce-que-les-marques-peuvent-gagner-a-utiliser-facebook-live","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/ce-que-les-marques-peuvent-gagner-a-utiliser-facebook-live\/","title":{"rendered":"Ce que les marques peuvent gagner \u00e0 utiliser Facebook Live"},"content":{"rendered":"

Selon le site Socialbakers<\/a>,<\/span> Facebook Live g\u00e9n\u00e9rerait une meilleure port\u00e9e et un meilleur taux d’engagement que tout autre format de vid\u00e9o publi\u00e9 sur la plateforme.<\/span><\/p>\n

<\/p>\n

22 septembre 2017<\/span><\/p>\n

Lanc\u00e9e en 2015, la vid\u00e9o en direct<\/strong> est devenue partie int\u00e9grante du r\u00e9seau social. Voulant faire de Facebook<\/strong> un incontournable en termes d’actualit\u00e9 et de contenus<\/a><\/span> diffus\u00e9s en direct, l’entreprise n’a pas h\u00e9sit\u00e9 \u00e0 modifier son algorithme<\/a><\/span> afin de favoriser sa nouvelle fonctionnalit\u00e9. D\u00e8s lors, les vid\u00e9os<\/strong> produites avec Live<\/strong> allaient \u00eatre favoris\u00e9es quant \u00e0 leur position dans le fil d’actualit\u00e9<\/strong> des utilisateurs.<\/p>\n

Depuis que l’option est offerte \u00e0 tous les utilisateurs, la popularit\u00e9<\/strong> de Facebook Live a augment\u00e9 rapidement. D’ailleurs, pr\u00e8s de la moiti\u00e9 des m\u00e9dias<\/strong> l’utiliseraient au moins \u00e0 l’occasion. Le temps pass\u00e9 \u00e0 visionner de tels contenus a \u00e9t\u00e9 multipli\u00e9<\/a> <\/span>par quatre, et aujourd’hui, une vid\u00e9o sur cinq sur la plateforme serait diffus\u00e9e en direct.<\/strong><\/p>\n

Pour Laurie Marois<\/a>,<\/span> artiste-peintre, cette fonctionnalit\u00e9 a vraiment une valeur ajout\u00e9e.<\/strong> Celle qui utilise r\u00e9guli\u00e8rement Facebook Live pour peindre en direct mentionne que la fonction offre un contexte id\u00e9al pour interagir<\/strong> avec ses abonn\u00e9s.<\/p>\n

Les vid\u00e9os standards<\/strong> sont efficaces seulement si elles sont courtes<\/strong> et particuli\u00e8rement int\u00e9ressantes. Un direct, c’est un moment qui ne se reproduira pas. Par cons\u00e9quent, plusieurs gens sautent sur l’occasion\u00bb, mentionne celle dont la page compte plus de 36\u00a0000\u00a0abonn\u00e9s.<\/strong><\/span><\/p><\/blockquote>\n

Si plusieurs ont adopt\u00e9 Facebook Live, de nombreuses marques<\/strong> h\u00e9sitent encore \u00e0 l’utiliser. Pourtant, selon Socialbakers,<\/strong> 80\u00a0% de celles qui le font obtiendraient une meilleure port\u00e9e<\/strong> qu’avec des vid\u00e9os t\u00e9l\u00e9charg\u00e9es sur la plateforme.<\/p>\n

Outre la port\u00e9e, Facebook Live aurait aussi l’avantage de garder les internautes captifs<\/strong> plus longtemps. En effet, selon\u00a0Facebook<\/a>,<\/span> ceux-ci consacreraient en moyenne trois fois moins de temps<\/strong> \u00e0 visionner une vid\u00e9o disponible en diff\u00e9r\u00e9 qu’une autre diffus\u00e9e en direct.<\/p>\n

De plus, ces derniers auraient l‘avantage<\/a><\/span> de g\u00e9n\u00e9rer dix fois plus de commentaires.<\/strong><\/p>\n

Pour les marques n’ayant pas encore adopt\u00e9 Facebook Live,<\/strong> Socialbakers sugg\u00e8re diff\u00e9rents usages, dont des \u00e9v\u00e9nements ou des concours<\/strong> en direct, des vid\u00e9os de d\u00e9monstration de produits ou d’autres offrant un regard sur l’envers du d\u00e9cor d’une organisation.<\/strong><\/p>\n

\n

La formation en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n

Gestion de communaut\u00e9: Facebook<\/strong><\/a><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon le site Socialbakers, Facebook Live g\u00e9n\u00e9rerait une meilleure port\u00e9e et un meilleur taux d’engagement que tout autre format de vid\u00e9o publi\u00e9 sur la plateforme.<\/p>\n","protected":false},"author":2,"featured_media":21760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[186,364],"class_list":["post-47736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-facebook","tag-formations"],"yoast_head":"\nN'attendez plus, misez sur Facebook Live<\/title>\n<meta name=\"description\" content=\"Les avantages s'av\u00e8rent nombreux pour les marques. 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