{"id":48219,"date":"2017-10-03T14:20:11","date_gmt":"2017-10-03T18:20:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48219"},"modified":"2017-10-03T16:02:25","modified_gmt":"2017-10-03T20:02:25","slug":"plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\/","title":{"rendered":"Plus de Qu\u00e9b\u00e9cois abonn\u00e9s aux services de visionnement en ligne"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Un nouveau volet de l\u2019enqu\u00eate <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cefrio.qc.ca\/netendances\/le-portrait-numerique-des-foyers-quebecois-en-2017\/\" target=\"_blank\"><em>NETendances 2017<\/em><\/a><\/span> du <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cefrio.qc.ca\/\" target=\"_blank\">CEFRIO <\/a><\/span>dresse le portrait num\u00e9rique des foyers qu\u00e9b\u00e9cois.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20809 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/07\/Parents_Internet_Fotolia_50686994_S.jpg\" width=\"590\" height=\"393\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/07\/Parents_Internet_Fotolia_50686994_S.jpg 849w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/07\/Parents_Internet_Fotolia_50686994_S-300x200.jpg 300w\" sizes=\"auto, (max-width: 590px) 85vw, 590px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">3 octobre 2017<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Au Qu\u00e9bec, plus de la moiti\u00e9<strong> (53\u00a0%)<\/strong> des foyers connect\u00e9s \u00e0 Internet sont d\u00e9sormais abonn\u00e9s \u00e0 un service payant de <strong>visionnement en ligne<\/strong> de films, \u00e9missions ou s\u00e9ries sur le Web,\u00a0une <strong>augmentation<\/strong> de 13\u00a0% par rapport \u00e0 2016. Les foyers avec<strong> enfants<\/strong> et ceux ayant un revenu sup\u00e9rieur sont plus nombreux \u00e0 souscrire \u00e0 un tel abonnement. Cette croissance est attribuable essentiellement \u00e0<strong> Netflix,<\/strong> mais \u00e9galement \u00e0 Club Illico, qui comptent tous deux plus d\u2019abonn\u00e9s qu\u2019en 2016.\u00a0Ainsi, au Qu\u00e9bec,\u00a0les plateformes les plus populaires sont Netflix (33\u00a0% des foyers qu\u00e9b\u00e9cois branch\u00e9s y sont abonn\u00e9s), Club Illico (19\u00a0%) et Extra Tou.tv (4\u00a0%). C&rsquo;est ce que r\u00e9v\u00e8lent les donn\u00e9es du premier volet de l&rsquo;enqu\u00eate <strong>NETendances\u00a02017<\/strong> du CEFRIO qui dresse le portrait num\u00e9rique des foyers qu\u00e9b\u00e9cois.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">La forte <strong>progression<\/strong> des abonnements aux services payants de visionnement en ligne vient chambouler les habitudes d\u2019\u00e9coute et de consommation t\u00e9l\u00e9visuelle ou cin\u00e9matographique des Qu\u00e9b\u00e9cois\u00bb,\u00a0affirme<strong> Claire Bourget,<\/strong> directrice principale de la recherche marketing au CEFRIO. <\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Nos donn\u00e9es d\u00e9montrent \u00e9galement que plusieurs appareils servent \u00e0 afficher sur le <strong>t\u00e9l\u00e9viseur<\/strong> du contenu vid\u00e9o provenant d&rsquo;<strong>Internet,<\/strong> qu&rsquo;il requiert un abonnement ou non\u00bb, conclut-elle.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Malgr\u00e9 la <strong>popularit\u00e9<\/strong> grandissante des services d&rsquo;abonnements de visionnement en ligne,\u00a0la grande majorit\u00e9 des foyers qu\u00e9b\u00e9cois souscrivent encore \u00e0 un service de <strong>t\u00e9l\u00e9vision<\/strong> (84 %), que ce soit par c\u00e2ble, fibre ou satellite.\u00a0Une faible proportion d&rsquo;entre eux (15 %) pr\u00e9voient <strong>annuler<\/strong> leur abonnement au cours des 12 prochains mois, alors que 12 % d&rsquo;entre eux pr\u00e9voient<strong> modifier<\/strong> leur abonnement en r\u00e9duisant le nombre de cha\u00eenes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Plus de la <strong>moiti\u00e9<\/strong> (52 %) des foyers branch\u00e9s utilisent leur <strong>t\u00e9l\u00e9viseur<\/strong> pour y consulter du contenu provenant d\u2019Internet.\u00a0Ceux-ci le font \u00e0 l&rsquo;aide des <strong>consoles de jeu<\/strong> (27\u00a0%), ordinateurs (26\u00a0%), tablettes et t\u00e9l\u00e9phones intelligents (15\u00a0%), alors que les <strong>lecteurs multim\u00e9dia<\/strong> en continu sont moins r\u00e9pandus (10\u00a0%). Par contre, il y a plus de foyers d\u00e9tenteurs de lecteur multim\u00e9dia qu\u2019en 2016 (augmentation de 4 % du nombre de foyers d\u00e9tenant ce type d\u2019appareil).<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Ce volet de l&rsquo;enqu\u00eate NETendances 2017 r\u00e9v\u00e8le \u00e9galement que le taux d\u2019adoption des appareils reli\u00e9s au concept de <strong>maison connect\u00e9e<\/strong> demeure faible au Qu\u00e9bec. Ces appareils permettant de contr\u00f4ler diff\u00e9rentes composantes du foyer, tel que les syst\u00e8mes de cam\u00e9ra (5 %), de thermostat (3 %) ou d\u2019\u00e9clairage (3 %) connect\u00e9s rejoignent une <strong>minorit\u00e9<\/strong> de foyers.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Autres faits saillants du portrait num\u00e9rique des foyers qu\u00e9b\u00e9cois<\/b><\/span><\/h2>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s1\">9 foyers qu\u00e9b\u00e9cois sur 10 sont connect\u00e9s \u00e0 <strong>Internet,<\/strong> ce qui repr\u00e9sente une progression de 18\u00a0% depuis 2007. De ce nombre, 91 % sont dot\u00e9s du r\u00e9seau <strong>Wi-Fi<\/strong> et 66\u00a0% ont une connexion avec un forfait illimit\u00e9. De plus, les foyers qu\u00e9b\u00e9cois sont de plus en plus nombreux \u00e0 poss\u00e9der un <strong>t\u00e9l\u00e9viseur intelligent<\/strong> (86 %) et un lecteur multim\u00e9dia en continu (18 %).<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">6 d\u00e9tenteurs de <strong>t\u00e9l\u00e9phone intelligent <\/strong>sur 10 utilisent r\u00e9guli\u00e8rement des r\u00e9seaux Wi-Fi lorsqu\u2019ils sont \u00e0 l\u2019ext\u00e9rieur de leur domicile.<\/span><\/li>\n<li class=\"li2\"><span class=\"s1\">M\u00eame si l\u2019on observe une stabilit\u00e9 dans l\u2019adoption ou dans l\u2019intention d\u2019achat d\u2019appareils mobiles, les deux tiers des d\u00e9tenteurs de <strong>t\u00e9l\u00e9phone intelligent<\/strong> disent d\u00e9sormais utiliser leur appareil plusieurs fois par jour pour naviguer sur<strong> Internet,<\/strong>\u00a0une croissance de 13\u00a0%\u00a0par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re.<\/span><\/li>\n<\/ul>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>\u00c0 propos de NETendances 2017<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">L\u2019enqu\u00eate NETendances du CEFRIO dresse depuis plus de 17 ans un portrait int\u00e9gr\u00e9 et actualis\u00e9 des grandes tendances en mati\u00e8re d\u2019utilisation d\u2019Internet et du num\u00e9rique au Qu\u00e9bec. NETendances 2017 a \u00e9t\u00e9 r\u00e9alis\u00e9 gr\u00e2ce au soutien financier du\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.desjardins.com\/a-propos\/relations-investisseurs\/rapports-annuels-trimestriels\/mouvement-caisses-desjardins\/\"><span class=\"s4\">Mouvement des caisses Desjardins<\/span><\/a>,<\/span> de<span style=\"color: #3366ff;\">\u00a0<a style=\"color: #3366ff;\" href=\"http:\/\/www.videotron.com\/residentiel\/distinctions\"><span class=\"s4\">Vid\u00e9otron<\/span><\/a>,<\/span> du\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.mess.gouv.qc.ca\/\"><span class=\"s4\">minist\u00e8re du Travail, de l\u2019Emploi et de la Solidarit\u00e9 sociale<\/span><\/a>,<\/span> sans oublier la collaboration de\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.bip-sondage.com\/\"><span class=\"s4\">BIP \u2013 Bureau d&rsquo;intervieweurs professionnels<\/span><\/a><\/span>\u00a0pour la collecte de donn\u00e9es.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>\u00c0 propos du CEFRIO<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s1\">Organisme de recherche et d\u2019innovation, le CEFRIO accompagne les entreprises et les organisations dans la transformation de leurs processus et pratiques d&rsquo;affaires par l\u2019appropriation du num\u00e9rique. Membre de\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.quebecinnove.com\/\"><span class=\"s4\">Qu\u00e9becInnove<\/span><\/a>,<\/span> le CEFRIO est mandat\u00e9 par le gouvernement du Qu\u00e9bec afin de contribuer \u00e0 l&rsquo;avancement de la soci\u00e9t\u00e9 qu\u00e9b\u00e9coise par le num\u00e9rique. Il recherche, exp\u00e9rimente, enqu\u00eate et fait conna\u00eetre les usages des technologies de l&rsquo;information et des communications dans tous les volets de la soci\u00e9t\u00e9. Son action s&rsquo;appuie sur une \u00e9quipe exp\u00e9riment\u00e9e, un r\u00e9seau de plus de\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cefrio.qc.ca\/chercheurs\/\"><span class=\"s4\">90 chercheurs associ\u00e9s et invit\u00e9s<\/span><\/a><\/span>\u00a0ainsi que l&rsquo;engagement de pr\u00e8s de<span style=\"color: #3366ff;\">\u00a0<a style=\"color: #3366ff;\" href=\"http:\/\/www.cefrio.qc.ca\/membres\/devenez-membre\/\"><span class=\"s4\">250 membres<\/span><\/a>.<\/span> Son principal partenaire financier est le minist\u00e8re de l&rsquo;\u00c9conomie, de la Science et de l&rsquo;Innovation.<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"activites_realisees_pour_se_divertir_a_partir_dun_appareil_mobile\" data-type=\"interactive\" data-title=\"Principaux fournisseurs d'acc\u00e8s Internet \u00e0 la maison\"><\/div>\n<p><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<div style=\"padding: 8px 0; 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font-family: Arial!important; font-size: 13px!important; line-height: 15px!important; text-align: center; border-top: 1px solid #dadada; margin: 0 30px;\"><a style=\"color: #989898!important; text-decoration: none!important;\" href=\"https:\/\/infogram.com\/3fe35998-236a-4849-8fde-e16808d5f908\" target=\"_blank\">Appareil utilis\u00e9 pour acc\u00e9der \u00e0 du contenu Internet<\/a><br \/>\n<a style=\"color: #989898!important; text-decoration: none!important;\" href=\"https:\/\/infogram.com\" target=\"_blank\" rel=\"nofollow\">Infogram<\/a><\/div>\n<div class=\"infogram-embed\" data-id=\"c1a84302-0b5a-48ee-bc58-115da0db4804\" data-type=\"interactive\" data-title=\"Appareils pr\u00e9sents dans les foyers qu\u00e9b\u00e9cois\"><\/div>\n<p><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<div style=\"padding: 8px 0; font-family: Arial!important; font-size: 13px!important; line-height: 15px!important; text-align: center; border-top: 1px solid #dadada; margin: 0 30px;\"><a style=\"color: #989898!important; text-decoration: none!important;\" href=\"https:\/\/infogram.com\/c1a84302-0b5a-48ee-bc58-115da0db4804\" target=\"_blank\">Appareils pr\u00e9sents dans les foyers qu\u00e9b\u00e9cois<\/a><br \/>\n<a style=\"color: #989898!important; text-decoration: none!important;\" href=\"https:\/\/infogram.com\" target=\"_blank\" rel=\"nofollow\">Infogram<\/a><\/div>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau volet de l\u2019enqu\u00eate NETendances 2017 du CEFRIO dresse le portrait num\u00e9rique des foyers qu\u00e9b\u00e9cois.<\/p>\n","protected":false},"author":23,"featured_media":20809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[215],"class_list":["post-48219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Portrait num\u00e9rique des foyers qu\u00e9b\u00e9cois<\/title>\n<meta name=\"description\" content=\"Le CEFRIO sort un nouveau volet de son enqu\u00eate NETendances 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portrait num\u00e9rique des foyers qu\u00e9b\u00e9cois\" \/>\n<meta property=\"og:description\" content=\"Le CEFRIO sort un nouveau volet de son enqu\u00eate NETendances 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-03T18:20:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-03T20:02:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/07\/Parents_Internet_Fotolia_50686994_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"849\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\\\/\"},\"author\":{\"name\":\"La R\u00e9daction\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/d5851b42bf63d0aefdc93f8b04c43637\"},\"headline\":\"Plus de Qu\u00e9b\u00e9cois abonn\u00e9s aux services de visionnement en ligne\",\"datePublished\":\"2017-10-03T18:20:11+00:00\",\"dateModified\":\"2017-10-03T20:02:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\\\/\"},\"wordCount\":860,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-quebecois-abonnes-aux-services-de-visionnement-en-ligne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/Parents_Internet_Fotolia_50686994_S.jpg\",\"keywords\":[\"marketing\"],\"articleSection\":[\"Web &amp; 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