{"id":48313,"date":"2017-10-20T15:00:27","date_gmt":"2017-10-20T19:00:27","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48313"},"modified":"2017-10-20T17:02:06","modified_gmt":"2017-10-20T21:02:06","slug":"creativite-4-raccourcis-surprenants","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/creativite-4-raccourcis-surprenants\/","title":{"rendered":"Cr\u00e9ativit\u00e9: 4 raccourcis surprenants"},"content":{"rendered":"

Trouver des \u00abid\u00e9es de g\u00e9nie\u00bb sur commande, jour apr\u00e8s jour, c\u2019est loin d\u2019\u00eatre facile. Surtout lorsqu\u2019on doit composer avec un client frileux. Isarta a fouill\u00e9 pour vous les archives scientifiques pour d\u00e9busquer 4\u00a0raccourcis vers la cr\u00e9ativit\u00e9. Pas de grandes th\u00e9ories, promis. Que des trucs simples\u2026 et surprenants!<\/span><\/p>\n

<\/p>\n

20 octobre 2017<\/span><\/p>\n

1. Bouger les yeux<\/strong><\/span><\/h2>\n

Il est bien connu que l\u2019h\u00e9misph\u00e8re de la cr\u00e9ativit\u00e9 est celui de gauche.<\/strong> Sauf que pour arriver \u00e0 une v\u00e9ritable \u00e9bullition cr\u00e9ative, il est n\u00e9cessaire que les deux h\u00e9misph\u00e8res collaborent.<\/strong><\/p>\n

Une mani\u00e8re d\u2019y arriver est de bouger les yeux<\/strong> horizontalement, avec un va-et-vient, pendant 30\u00a0secondes. C\u2019est ce qu\u2019a r\u00e9v\u00e9l\u00e9 une exp\u00e9rience<\/a><\/span> men\u00e9e en 2009 par le Richard Stockton College<\/strong> of New\u00a0Jersey, vulgaris\u00e9e dans le Scientific American<\/a>.<\/span><\/p>\n

Le mouvement des yeux bilat\u00e9ral a augment\u00e9 l\u2019originalit\u00e9<\/strong> et la flexibilit\u00e9 [des id\u00e9es]<\/span>.\u00bb<\/p><\/blockquote>\n

L\u2019effet semble toutefois \u00eatre limit\u00e9 aux personnes qui ont une main forte,<\/strong> qu\u2019ils soient droitiers ou gauchers; excluant les gens ambidextres. L\u2019effet, lui, se fait ressentir de 3 \u00e0 9\u00a0minutes,<\/strong> d\u00e9pendant le trait de cr\u00e9ativit\u00e9 mesur\u00e9.<\/p>\n

2. Boire<\/strong><\/span><\/h2>\n

On a longtemps tenu pour acquis dans la culture populaire que les drogues en tout genre, incluant l\u2019alcool, \u00e9taient des muses<\/strong> de premier ordre pour les artistes. Mais quelle utilit\u00e9 peut avoir l\u2019alcool pour les professionnels<\/strong> confront\u00e9s \u00e0 une r\u00e9solution de probl\u00e8me?<\/p>\n

En 2012,<\/strong> des chercheurs ont soumis un groupe de participants intoxiqu\u00e9s \u00e0 0,075\u00a0d\u2019alcool<\/strong> \u00e0 des tests d\u2019association d\u2019id\u00e9es (Remoted Associates Test<\/a><\/span>). Le r\u00e9sultat:<\/p>\n

Les individus intoxiqu\u00e9s ont r\u00e9solu plus de probl\u00e8mes, en moins de temps,<\/strong> et avaient plus tendance \u00e0 percevoir leurs solutions comme \u00e9tant le fruit d\u2019une inspiration spontan\u00e9e.\u00bb<\/span><\/p><\/blockquote>\n

Sceptique? Les chercheurs de l\u2019universit\u00e9 Graz<\/strong> en Autriche ont r\u00e9p\u00e9t\u00e9 l\u2019exp\u00e9rience r\u00e9cemment<\/a><\/span> pour arriver \u00e0 un r\u00e9sultat comparable: les membres du groupe ayant ingurgit\u00e9 une dose raisonnable d\u2019alcool avait vu leurs r\u00e9sultats \u00e0 un test d\u2019association de mots augmenter de 40\u00a0%.<\/strong><\/p>\n

3. Gesticuler des deux mains<\/strong><\/span><\/h2>\n

Vous l\u2019avez peut-\u00eatre remarqu\u00e9: les gens les plus cr\u00e9atifs<\/strong> ont souvent tendance \u00e0 s\u2019enflammer lorsqu\u2019ils racontent une histoire, gesticulant<\/strong> avec les mains, personnifiant les \u00e9l\u00e9ments de leurs m\u00e9taphores.<\/p>\n

L\u2019hypoth\u00e8se des scientifiques est la suivante: l\u2019activit\u00e9 du corps et du cerveau sont intimement li\u00e9es<\/strong>. Parler en image, incarner une histoire, aide \u00e0 activer les neurones cr\u00e9atives. C\u2019est ce qu\u2019a d\u00e9montr\u00e9 cette \u00e9tude<\/a><\/span> men\u00e9e en 2012 par Singapore Management University.<\/strong><\/p>\n

4. Appeler un ami en col\u00e8re et sarcastique<\/strong><\/span><\/h2>\n

Des chercheurs isra\u00e9liens ont voulu savoir quel \u00e9tait l\u2019impact sur la cr\u00e9ativit\u00e9 d\u2019\u00e9couter une personne qui exprime de la col\u00e8re<\/strong> de mani\u00e8re sarcastique.<\/p>\n

\u00c7a ne s\u2019invente pas, comme sujet<\/strong> de recherche!<\/p>\n

Le\u00a0r\u00e9sultat<\/a><\/span> est \u00e0 tomber en bas de sa chaise:<\/p>\n

Les auteurs ont d\u00e9montr\u00e9 qu\u2019observer une personne qui exprimait de la col\u00e8re \u00e0 travers le sarcasme<\/strong> am\u00e9liorait la compr\u00e9hension de probl\u00e8me complexe et la r\u00e9solution<\/strong> de probl\u00e8me cr\u00e9atif.\u00bb<\/span><\/p><\/blockquote>\n

Voil\u00e0 un contexte bien pr\u00e9cis, comme tremplin \u00e0 la cr\u00e9ativit\u00e9\u2026<\/strong> En m\u00eame temps, qui n\u2019a pas un bon vieil ami grincheux, toujours insurg\u00e9, capable de sarcasme et d\u2019autod\u00e9rision? Sans doute est-ce le temps de lui passer un coup de fil<\/strong>!<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Trouver des \u00abid\u00e9es de g\u00e9nie\u00bb sur commande, jour apr\u00e8s jour, c\u2019est loin d\u2019\u00eatre facile. Surtout lorsqu\u2019on doit composer avec un client frileux. Isarta a fouill\u00e9 pour vous les archives scientifiques pour d\u00e9busquer 4 raccourcis vers la cr\u00e9ativit\u00e9. Pas de grandes th\u00e9ories, promis. Que des trucs simples\u2026 et surprenants!<\/p>\n","protected":false},"author":64,"featured_media":38953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[297],"class_list":["post-48313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-management"],"yoast_head":"\nCoup de pouce pour des id\u00e9es de g\u00e9nie<\/title>\n<meta name=\"description\" content=\"Isarta vous pr\u00e9sente des trucs pour stimuler votre cr\u00e9ativit\u00e9, \u00e9tudes scientifiques \u00e0 l'appui. 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