{"id":48505,"date":"2017-10-13T15:20:41","date_gmt":"2017-10-13T19:20:41","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48505"},"modified":"2017-10-13T16:58:22","modified_gmt":"2017-10-13T20:58:22","slug":"les-canadiens-comptent-depenser-1500-pour-les-fetes","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/les-canadiens-comptent-depenser-1500-pour-les-fetes\/","title":{"rendered":"Les Canadiens comptent d\u00e9penser 1500 $ pour les f\u00eates"},"content":{"rendered":"

Selon l\u2019\u00e9tude 2017 Holiday Outlook<\/a><\/span> de la firme PwC Canada, les consommateurs canadiens d\u00e9penseront en moyenne 1\u00a0507\u00a0$ pendant la p\u00e9riode des f\u00eates.<\/span><\/p>\n

\"magasinage-vacances\"<\/p>\n

13 octobre 2017<\/span><\/p>\n

Une grande part de cette somme serait consacr\u00e9e aux voyages<\/strong> (45\u00a0%), alors que 41\u00a0% de celle-ci serait destin\u00e9e aux cadeaux.<\/strong> Le divertissement compterait pour sa part pour 14\u00a0% du montant de 1\u00a0507\u00a0$.<\/p>\n

Parmi les Canadiens<\/strong> sond\u00e9s, 27\u00a0% comptent d\u00e9penser plus que l\u2019an dernier, alors que 53\u00a0% estiment qu\u2019ils d\u00e9penseront<\/strong> autant. Ce r\u00e9sultat peut s\u2019expliquer en partie par le fait que la moiti\u00e9 des participants \u00e0 l\u2019\u00e9tude croient que les prix<\/strong> d\u2019achat seront sup\u00e9rieurs \u00e0 2016, et que plus de deux tiers d\u2019entre eux pensent que l\u2019\u00e9conomie<\/strong> se maintiendra ou s\u2019am\u00e9liorera au cours des six prochains mois.<\/p>\n

Le prix: facteur d\u2019influence num\u00e9ro un<\/strong><\/span><\/h2>\n

Si plusieurs Canadiens comptent d\u00e9penser davantage<\/strong> pour les f\u00eates, ils continueront toutefois \u00e0 se soucier du prix de leurs achats. Pour 62\u00a0%, le co\u00fbt<\/strong> d\u2019un produit ou d\u2019un service reste le facteur d\u00e9terminant pour un achat, suivi de la pr\u00e9sence de promotions<\/strong> et de la possibilit\u00e9 de b\u00e9n\u00e9ficier de la livraison gratuite.<\/p>\n

Une livraison en moins d\u2019une semaine<\/strong><\/span><\/h2>\n

En plus de la livraison gratuite,<\/strong> les Canadiens souhaitent une livraison rapide.<\/strong> Pour 49\u00a0% des participants, une p\u00e9riode de trois \u00e0 cinq jours ouvrables constitue un d\u00e9lai de livraison acceptable, alors que celui-ci est consid\u00e9r\u00e9 trop long pour 22\u00a0% d\u2019entre eux.<\/p>\n

L\u2019achat en magasin privil\u00e9gi\u00e9 face au commerce en ligne<\/strong><\/span><\/h2>\n

Malgr\u00e9 la popularit\u00e9 croissante du commerce \u00e9lectronique,<\/strong> les Canadiens pr\u00e9voient r\u00e9aliser pr\u00e8s des deux tiers de leurs achats des f\u00eates en magasin,<\/strong> et le tiers restant en ligne.<\/p>\n

Pour ce dernier type d\u2019achat, le site Amazon.ca<\/strong> est largement favori. Selon l\u2019\u00e9tude de PwC Canada, 77\u00a0% des Canadiens pr\u00e9voient magasiner sur la plateforme du g\u00e9ant du commerce en ligne, loin devant BestBuy.ca<\/strong> (30\u00a0%) et Walmart.ca<\/strong> (26\u00a0%), qui mise beaucoup sur la croissance<\/a> <\/span>des ventes provenant de sa plateforme de commerce \u00e9lectronique.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Selon l\u2019\u00e9tude 2017 Holiday Outlook de la firme PwC Canada, les consommateurs canadiens d\u00e9penseront en moyenne 1 507 $ pendant la p\u00e9riode des f\u00eates.<\/p>\n","protected":false},"author":2,"featured_media":24229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[207],"class_list":["post-48505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-amazon"],"yoast_head":"\nLes statistiques sur le magasinage des f\u00eates<\/title>\n<meta name=\"description\" content=\"Combien et o\u00f9 les Canadiens d\u00e9penseront-ils en 2017 pour les vacances hivernales? 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