{"id":48900,"date":"2017-10-27T15:20:53","date_gmt":"2017-10-27T19:20:53","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48900"},"modified":"2017-10-27T16:41:45","modified_gmt":"2017-10-27T20:41:45","slug":"nettoyer-sa-reputation-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/nettoyer-sa-reputation-sur-les-reseaux-sociaux\/","title":{"rendered":"Nettoyer sa r\u00e9putation sur les r\u00e9seaux sociaux"},"content":{"rendered":"

L\u2019image que l\u2019on projette sur les r\u00e9seaux sociaux peut avoir une influence positive et n\u00e9gative sur notre carri\u00e8re. Comment peut-on nettoyer sa r\u00e9putation?<\/span><\/p>\n

<\/p>\n

27 octobre 2017<\/span><\/p>\n

Pr\u00e8s de 80\u00a0%<\/strong> des recruteurs<\/strong> font une v\u00e9rification Internet des candidats pendant le processus d\u2019embauche. C\u2019est ce qu\u2019a r\u00e9v\u00e9l\u00e9 un sondage men\u00e9 aux \u00c9tats-Unis par la firme Challenger, Gray & Christmas.<\/strong> Parmi ces recruteurs curieux, 58\u00a0% v\u00e9rifient les m\u00e9dias sociaux<\/strong> et 14\u00a0% font une recherche Google<\/strong> du candidat.<\/p>\n

Que faire, alors, quand un article ou une photo g\u00eanante sort dans les premiers r\u00e9sultats de recherche<\/strong> Google?<\/p>\n

Tout d\u00e9pend du site<\/strong> o\u00f9 l\u2019information est diffus\u00e9e, r\u00e9pond Martin Decelles, consultant en r\u00e9f\u00e9rencement SEO. Est-ce sur un grand m\u00e9dia? Est-ce un article qui a \u00e9t\u00e9 beaucoup lu et partag\u00e9? Quand la page a de la notori\u00e9t\u00e9 et que le site fait autorit\u00e9, c\u2019est tr\u00e8s difficile d\u2019effacer<\/strong> un r\u00e9sultat de recherche.\u00bb<\/span><\/p><\/blockquote>\n

Tout de m\u00eame, Martin Decelles<\/strong> n\u2019est pas sans ressources. Quand il re\u00e7oit le mandat de \u00abnoyer\u00bb<\/strong> une information g\u00eanante, il commence par regarder la nature du contenu en question, ainsi que les mots cl\u00e9s qui y sont associ\u00e9s.<\/p>\n

L\u2019id\u00e9e est de cr\u00e9er du contenu positif<\/strong> non seulement sur votre nom ou votre marque, mais aussi sur les mots cl\u00e9s qui y sont associ\u00e9s.\u00bb<\/span><\/p><\/blockquote>\n

Pour g\u00e9n\u00e9rer du contenu, la premi\u00e8re \u00e9tape est de cr\u00e9er un site Web,<\/strong> id\u00e9alement h\u00e9berg\u00e9 sur un blogue priv\u00e9.<\/p>\n

Ainsi, on pourra faire indexer le contenu par Google.<\/span>\u00bb <\/span><\/p><\/blockquote>\n

Ensuite, on investit les plateformes<\/strong> sur lesquelles on peut exercer un contr\u00f4le sur le message: Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, pour ne nommer que celles-l\u00e0.<\/p>\n

Pour v\u00e9rifier sa r\u00e9putation en ligne,<\/strong> un test simple \u00e0 faire consiste \u00e0 se d\u00e9brancher de son compte de r\u00e9seau social pour voir l\u2019information qui est publique.<\/strong> On supprimera tout information ou photo g\u00eanante.<\/strong><\/p>\n

Doit-on \u00eatre ami Facebook avec son patron ou coll\u00e8gue?<\/strong><\/span><\/h2>\n

Dans un sondage\u00a02017 de la firme OfficeTeam,<\/strong> 71\u00a0% des travailleurs trouvaient \u00abappropri\u00e9\u00bb d\u2019\u00eatre ami Facebook<\/strong> avec un coll\u00e8gue. Les m\u0153urs changent, tout compte fait, consid\u00e9rant que la r\u00e9ponse \u00e0 la m\u00eame question s\u2019\u00e9levait \u00e0 50\u00a0% en 2014.<\/p>\n

On assiste \u00e9galement \u00e0 un d\u00e9gel du c\u00f4t\u00e9 des patrons<\/strong>: on est pass\u00e9 d\u2019un taux d\u2019approbation de 36\u00a0% en 2014 \u00e0 un taux de 49\u00a0% en 2017, pour les demandes d\u2019amiti\u00e9 Facebook provenant des employ\u00e9s.<\/strong><\/p>\n

Interagir avec des coll\u00e8gues sur les m\u00e9dias sociaux<\/strong> peut permettre de b\u00e2tir des relations plus fortes, a d\u00e9clar\u00e9 Brandi Britton, pr\u00e9sidente r\u00e9gionale d’OfficeTeam, lors de la diffusion du sondage. Mais \u00e7a doit \u00eatre fait avec pr\u00e9caution<\/strong> \u2014 vous ne voulez sans doute pas partager les m\u00eames choses avec vos amis du bureau qu’avec vos proches connaissances.\u00bb<\/span><\/p><\/blockquote>\n

Surtout, on ne doit pas se sentir oblig\u00e9<\/strong> d\u2019\u00eatre ami Facebook avec tous les coll\u00e8gues du bureau, ajoute le communiqu\u00e9 d’OfficeTeam.<\/strong><\/p>\n

Soyez s\u00e9lectif.<\/strong> Si un coll\u00e8gue n\u2019a que quelques amis Facebook au bureau, vous pourriez franchir une fronti\u00e8re<\/strong> en lui envoyant une invitation mal venue.\u00bb<\/span><\/p><\/blockquote>\n

De plus, si vous devez rejeter<\/strong> une demande d\u2019amiti\u00e9, ne le faites pas sans donner de raison:<\/p>\n

Expliquez \u00e0 votre coll\u00e8gue que vous pr\u00e9f\u00e9rez conserver votre compte Facebook pour un usage personnel.<\/strong> C\u2019est parfois pr\u00e9f\u00e9rable d\u2019accepter<\/strong> une demande plut\u00f4t que d\u2019offenser la personne. Dans ce cas, ajustez vos param\u00e8tres de confidentialit\u00e9<\/strong> pour contr\u00f4ler l\u2019information que la personne peut voir.<\/span>\u00bb<\/span><\/p><\/blockquote>\n

\n

Les formations en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n

Gestion de communaut\u00e9: Facebook<\/span><\/strong><\/a><\/span><\/p>\n

Gestion de communaut\u00e9: Twitter, Instagram, Pinterest, Linked In et Snapchat<\/span><\/strong><\/a><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

L\u2019image que l\u2019on projette sur les r\u00e9seaux sociaux peut avoir une influence positive et n\u00e9gative sur notre carri\u00e8re. Comment peut-on nettoyer sa r\u00e9putation?<\/p>\n","protected":false},"author":1,"featured_media":5481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[305,186,364,206,233,363],"class_list":["post-48900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-carriere","tag-facebook","tag-formations","tag-google","tag-instagram","tag-reseaux-sociaux"],"yoast_head":"\nLes recruteurs inspectent vos r\u00e9seaux sociaux!<\/title>\n<meta name=\"description\" content=\"Avez-vous une bonne image sociale sur Internet? Devez-vous accepter la demande d'amiti\u00e9 Facebook d'un coll\u00e8gue ou patron? Peut-on nettoyer sa r\u00e9putation sur les r\u00e9seaux sociaux. 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