{"id":49016,"date":"2017-11-03T15:00:25","date_gmt":"2017-11-03T19:00:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=49016"},"modified":"2017-11-03T15:14:49","modified_gmt":"2017-11-03T19:14:49","slug":"plus-de-la-moitie-des-courriels-lus-sur-mobile","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/plus-de-la-moitie-des-courriels-lus-sur-mobile\/","title":{"rendered":"Plus de la moiti\u00e9 des courriels lus sur mobile"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Est-ce que vos envois courriel sont toujours bien optimis\u00e9s pour \u00eatre consult\u00e9s sur un appareil mobile? Si ce n&rsquo;est pas le cas, il est plus que temps de vous y mettre.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-49043 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_106525356_S.jpg\" width=\"599\" height=\"399\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_106525356_S.jpg 849w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_106525356_S-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_106525356_S-768x512.jpg 768w\" sizes=\"auto, (max-width: 599px) 85vw, 599px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">3 novembre 2017<\/span><\/p>\n<p>Selon une \u00e9tude de la firme <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/digital.returnpath.com\/wp-content\/uploads\/main\/2017\/10\/02101804\/MobileReport.pdf\">Return Path<\/a>,<\/span> plus de la moiti\u00e9 <strong>(55\u00a0%)<\/strong> des courriels envoy\u00e9s dans le monde seraient lus sur un <strong>outil mobile,<\/strong> soit une tablette, une liseuse ou un t\u00e9l\u00e9phone intelligent en mesure de lire un courriel. C&rsquo;est bien plus que les plateformes de messagerie en ligne comme<strong> Gmail<\/strong> (28\u00a0%), qui se classent au deuxi\u00e8me rang, \u00a0ou les logiciels tels qu&rsquo;<strong>Outlook<\/strong> (16\u00a0%), pour lesquels les parts restent stables au fil des ans.<\/p>\n<p>Ces chiffres recueillis suite \u00e0 l&rsquo;analyse de <strong>27\u00a0milliards<\/strong> de courriels envoy\u00e9s entre mai\u00a02016 et avril\u00a02017 concordent avec ceux d&rsquo;<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/litmus.com\/blog\/email-client-market-share-trends-1h-2017\" target=\"_blank\">\u00e9tudes<\/a> <\/span>similaires effectu\u00e9es par d&rsquo;autres firmes sp\u00e9cialis\u00e9es.<\/p>\n<p>La proportion de courriels ouverts sur mobile a donc pratiquement <strong>doubl\u00e9<\/strong> en cinq\u00a0ans. En 2012, la m\u00eame mesure prise par <strong>Return Path<\/strong> indiquait alors une part de <strong>29\u00a0%.<\/strong><\/p>\n<p>Ces donn\u00e9es repr\u00e9sentent toutefois une moyenne mondiale. Au <strong>Canada,<\/strong> la part de courriels lus sur un appareil mobile est maintenant de<strong> 70\u00a0%.<\/strong> Le pays fait donc partie d&rsquo;une liste comptant notamment les \u00c9tats-Unis (71\u00a0%), l&rsquo;Australie (71\u00a0%) et le Royaume-Uni (76\u00a0%) o\u00f9 cette proportion est \u00e9gale ou sup\u00e9rieure \u00e0 70\u00a0%.<\/p>\n<p>Au <strong>Qu\u00e9bec,<\/strong> d\u00e9j\u00e0 en 2015, un <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cefrio.qc.ca\/media\/uploader\/FasciculeNETendances2015-Mobilit_Versionfinale.pdf\">rapport<\/a><\/span> du CEFRIO indiquait que <strong>83\u00a0%<\/strong> des <em>mobinautes<\/em> qu\u00e9b\u00e9cois propri\u00e9taires d&rsquo;un t\u00e9l\u00e9phone intelligent utilisaient leur appareil pour communiquer par courriel, contre <strong>87\u00a0%<\/strong> pour les d\u00e9tenteurs d&rsquo;une tablette num\u00e9rique.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Gmail continue son ascension<\/strong><\/span><\/h2>\n<p>Les donn\u00e9es recueillies par Return Path illustrent \u00e9galement la<strong> croissance<\/strong> constante d&rsquo;utilisation de Gmail. Parmi les plateformes de messagerie en ligne (webmail), elle d\u00e9tient pr\u00e8s de <strong>60\u00a0%<\/strong> des parts de march\u00e9, contre seulement 18\u00a0% pour Hotmail, qui se classe au 2<sup>e<\/sup>\u00a0rang.\u00a0 En 2012, la plateforme de messagerie de <strong>Google<\/strong> n&rsquo;occupait que 6\u00a0% du march\u00e9.<\/p>\n<p>Les habitudes <strong>\u00e9voluent<\/strong> rapidement en termes de consultation de courriels. Il est donc important de s&rsquo;assurer que nos envois soient particuli\u00e8rement bien <strong>adapt\u00e9s<\/strong> aux solutions dominantes.<\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Est-ce que vos envois courriel sont toujours bien optimis\u00e9s pour \u00eatre consult\u00e9s sur un appareil mobile? Si ce n&rsquo;est pas le cas, il est plus que temps de vous y mettre.<\/p>\n","protected":false},"author":2,"featured_media":49043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[206],"class_list":["post-49016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Optimisez-vous vos courriels pour les mobiles?<\/title>\n<meta name=\"description\" content=\"55% des courriels dans le monde sont lus sur mobile, d&#039;apr\u00e8s une r\u00e9cente \u00e9tude de la firme Return Path. 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