{"id":49113,"date":"2017-11-02T15:10:21","date_gmt":"2017-11-02T19:10:21","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=49113"},"modified":"2017-11-02T15:59:34","modified_gmt":"2017-11-02T19:59:34","slug":"les-canadiens-infideles-pour-leurs-services-de-telecommunications","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/les-canadiens-infideles-pour-leurs-services-de-telecommunications\/","title":{"rendered":"Les Canadiens, infid\u00e8les pour leurs services de t\u00e9l\u00e9communications"},"content":{"rendered":"

L’un<\/span>\u00a0des moyens<\/a>\u00a0<\/span>les plus communs de voir diminuer sa facture d’Internet ou encore de t\u00e9l\u00e9phone mobile reste encore de changer de fournisseur ou de menacer de le faire. Les consommateurs canadiens le savent.<\/span><\/p>\n

<\/p>\n

1er<\/sup> novembre 2017<\/span><\/p>\n

Il n’est donc pas surprenant de constater que, selon l’\u00e9tude Telecom Shopper Study 2017<\/strong> r\u00e9alis\u00e9e par Google, l\u2019industrie des t\u00e9l\u00e9communications au Canada se caract\u00e9rise par un faible<\/strong> niveau de fid\u00e9lit\u00e9<\/strong> de la part des consommateurs.<\/p>\n

Le taux de p\u00e9n\u00e9tration<\/strong> \u00e9tant relativement \u00e9lev\u00e9 pour chacun des principaux services offerts dans ce domaine\u00a0(96\u00a0% pour Internet, 77\u00a0% pour le service t\u00e9l\u00e9, 91\u00a0% pour les appareils mobiles), il reste peu de place \u00e0 aller chercher de \u00abvrais\u00bb nouveaux utilisateurs de services. Il faut donc aller piger dans le bassin de la concurrence.<\/strong><\/p>\n

Quelques occasions propices au changement<\/strong><\/span><\/h2>\n

Selon les donn\u00e9es de l\u2019enqu\u00eate r\u00e9alis\u00e9e par Google,<\/strong> il existe quelques occasions o\u00f9 le consommateur canadien est particuli\u00e8rement bien dispos\u00e9 \u00e0 changer<\/strong> de fournisseur de services.<\/p>\n

Il y a d\u2019abord lorsque celui-ci recherche et ach\u00e8te<\/strong> un t\u00e9l\u00e9phone plus performant, chose qu\u2019un Canadien sur quatre aurait faite dans les six mois ayant pr\u00e9c\u00e9d\u00e9 l\u2019enqu\u00eate.\u00a0Parall\u00e8lement, il y a aussi le moment o\u00f9 l’on recherche un nouveau plan de donn\u00e9es<\/strong> sans fil. De ce c\u00f4t\u00e9, Google indique que les requ\u00eates sur son moteur de recherche pour des forfaits de donn\u00e9es illimit\u00e9es ont augment\u00e9 de 108\u00a0% entre juin\u00a02016 et juin\u00a02017.<\/p>\n

Un changement de r\u00e9sidence repr\u00e9sente aussi une occasion en or pour les fournisseurs de services de t\u00e9l\u00e9communications d\u2019acqu\u00e9rir de nouveaux clients. Lors d\u2019un d\u00e9m\u00e9nagement,<\/strong> les consommateurs seraient deux fois plus susceptibles de se tourner vers la concurrence que la population dans son ensemble.<\/p>\n

Finalement, lorsque les Canadiens veulent obtenir de l\u2019aide<\/strong> avec leurs services actuels, 70\u00a0% seraient ouverts \u00e0 changer pour un concurrent qui les contacterait avec une proposition.<\/p>\n

Le d\u00e9fi d\u2019\u00eatre au bon endroit au bon moment<\/strong><\/span><\/h2>\n

Pour Google, pour qui la notion de\u00a0micro moment<\/a><\/span>\u00a0est extr\u00eamement importante, les fournisseurs de services doivent se questionner<\/strong> sur la fa\u00e7on dont leur marque<\/strong> se pr\u00e9sente lors de ces occasions.<\/p>\n

Le d\u00e9fi<\/strong> reste toutefois de taille pour eux. Les consommateurs canadiens sont tr\u00e8s autonomes dans leur recherche de la meilleure offre.<\/strong>\u00a0Pr\u00e9alablement \u00e0 leur premier contact avec un repr\u00e9sentant, ceux-ci ont d\u00e9j\u00e0 effectu\u00e9 de longues recherches en ligne<\/strong> et leur opinion sur la meilleure offre disponible est d\u00e9j\u00e0 consolid\u00e9e.<\/p>\n

\n

La formation en lien avec le sujet:<\/span><\/strong><\/span><\/h2>\n

Strat\u00e9gie marketing: les 8 ingr\u00e9dients cl\u00e9s<\/span><\/strong><\/a><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L’un des moyens les plus communs de voir diminuer sa facture d’Internet ou encore de t\u00e9l\u00e9phone mobile reste encore de changer de fournisseur ou de menacer de le faire. Les consommateurs canadiens le savent.<\/p>\n","protected":false},"author":2,"featured_media":49116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[364,206,215],"class_list":["post-49113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-formations","tag-google","tag-marketing"],"yoast_head":"\nLa bataille des services de t\u00e9l\u00e9communications<\/title>\n<meta name=\"description\" content=\"Les consommateurs canadiens changent de fournisseurs pour faire diminuer leurs frais de services Internet et de t\u00e9l\u00e9phonie. 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