{"id":49341,"date":"2017-11-10T15:00:56","date_gmt":"2017-11-10T20:00:56","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=49341"},"modified":"2024-06-20T19:42:44","modified_gmt":"2024-06-20T17:42:44","slug":"qui-menace-le-plus-les-grandes-banques","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/qui-menace-le-plus-les-grandes-banques\/","title":{"rendered":"Qui menace le plus les grandes banques?"},"content":{"rendered":"

Dans quelques ann\u00e9es, par quelle interface ferez-vous la majorit\u00e9 de vos transactions bancaires? Est-ce par l’entremise des outils Web et mobiles de votre institution financi\u00e8re? Est-ce plut\u00f4t \u00e0 l’aide de l’application d’une fintech<\/em> comme Revolut<\/span><\/a> ou Curve<\/span><\/a>? Peut-\u00eatre aussi que l’usage de Facebook<\/span><\/a> et de sa messagerie texte deviendra votre r\u00e9flexe lorsque viendra le temps d’effectuer vos paiements ou de transf\u00e9rer des fonds.<\/span><\/p>\n

\"\"<\/p>\n

10 novembre 2017<\/span><\/p>\n

Une chose est certaine, la concurrence<\/strong> sera f\u00e9roce dans le domaine financier et les grandes banques devront innover rapidement si elles veulent rester dans la course.<\/p>\n

M\u00eame si on entend de plus en plus parler de l’impact des fintech<\/em> <\/strong>dans le monde des finances et de l’assurance, la principale menace pour les banques viendrait d’ailleurs selon McKinsey<\/span><\/a>.<\/span> Selon la firme de recherche, ce serait des g\u00e9ants<\/strong> de la techno<\/strong> et du commerce en ligne dont les institutions bancaires bien \u00e9tablies devraient se m\u00e9fier le plus.<\/p>\n

Une course contre la montre<\/span><\/strong><\/span><\/h2>\n

D\u00e9j\u00e0 en 2015, McKinsey<\/strong> traitait dans son rapport annuel sur l’industrie de la menace<\/strong> provenant de la transformation des services bancaires \u00e0 l’\u00e8re du num\u00e9rique.<\/strong> La firme pr\u00e9venait alors les banques qu’elles devraient rapidement adapter<\/strong> leurs services \u00e0 la nouvelle r\u00e9alit\u00e9 du march\u00e9 et des technologies.<\/p>\n

En 2017, McKinsey avoue avoir sous-estim\u00e9 la vitesse<\/strong> \u00e0 laquelle s’op\u00e8re les changements dans l’industrie.<\/p>\n

Et m\u00eame si elle voit toujours les fintech<\/em> comme des comp\u00e9titeurs<\/strong> importants pour les grandes banques, la menace num\u00e9ro un viendrait plut\u00f4t de joueurs comme Amazon<\/strong> ou Alibaba.<\/strong> Ceux-ci poss\u00e8dent d’\u00e9normes ressources financi\u00e8res ainsi que de pr\u00e9cieuses donn\u00e9es sur leurs clients. Ces organisations sont \u00e9galement omnipr\u00e9sentes<\/strong> dans le quotidien de nombreux individus. Amazon, par exemple, poss\u00e9derait<\/span><\/a> l’application<\/strong> mobile dont ne pourrait se passer une grande quantit\u00e9 de jeunes consommateurs. Celle-ci a aussi prouv\u00e9, avec son acquisition r\u00e9cente de Whole Food<\/strong> ou encore avec ses investissements dans les services d’infonuagique,<\/strong> qu’elle n’avait pas peur de s’attaquer \u00e0 diff\u00e9rents domaines d’activit\u00e9. Ce n’est pas pour rien qu’il s’agit maintenant de l’une des entreprises dont on dit craindre<\/span><\/a> le plus la concurrence.<\/p>\n

Se battre avec les m\u00eames armes <\/strong><\/span><\/h2>\n

Afin de rester comp\u00e9titif,<\/strong> McKinsey propose diff\u00e9rentes actions. Elle sugg\u00e8re notamment aux banques d\u2019utiliser les m\u00eames armes que celles de ces nouveaux comp\u00e9titeurs.\u00a0 Pousser l\u2019analyse de donn\u00e9es<\/strong> \u00e0 un niveau sup\u00e9rieur afin de mieux comprendre le client et de lui offrir de meilleurs services fait partie des moyens propos\u00e9s. Les banques devront aussi savoir tirer le maximum des nouvelles technologies,<\/strong> dont les proc\u00e9d\u00e9s d\u2019intelligence artificielle.<\/strong> L\u2019Open Banking<\/span><\/a> est \u00e9galement pr\u00e9conis\u00e9 afin de demeurer dans la course.<\/strong><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Dans quelques ann\u00e9es, par quelle interface ferez-vous la majorit\u00e9 de vos transactions bancaires? Est-ce par l’entremise des outils Web et mobiles de votre institution financi\u00e8re? Est-ce plut\u00f4t \u00e0 l’aide de l’application d’une fintech comme Revolut ou Curve? Peut-\u00eatre aussi que l’usage de Facebook et de sa messagerie texte deviendra votre r\u00e9flexe lorsque viendra le temps d’effectuer vos paiements ou de transf\u00e9rer des fonds.<\/p>\n","protected":false},"author":2,"featured_media":39571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[207,186,358,359],"class_list":["post-49341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-amazon","tag-facebook","tag-ia","tag-intelligence-artificielle"],"yoast_head":"\nLa concurrence se montre f\u00e9roce dans le domaine financier<\/title>\n<meta name=\"description\" content=\"Mais, au final, qui menace le plus les grandes banques?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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