{"id":49747,"date":"2017-11-23T15:10:32","date_gmt":"2017-11-23T20:10:32","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=49747"},"modified":"2017-11-23T16:48:08","modified_gmt":"2017-11-23T21:48:08","slug":"davantage-de-quebecois-au-vendredi-fou","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/davantage-de-quebecois-au-vendredi-fou\/","title":{"rendered":"Davantage de Qu\u00e9b\u00e9cois au Vendredi fou!"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Ce vendredi 24\u00a0novembre, plusieurs consommateurs se rueront dans les centres commerciaux pour profiter des aubaines. Un sondage de <span style=\"color: #3366ff;\"><a href=\"http:\/\/www.observateur.qc.ca\/services\/sondages\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">L&rsquo;Observateur<\/span><\/a>\u00a0<\/span>command\u00e9 par le <a href=\"http:\/\/www.cqcd.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail<\/span><\/a> annonce une hausse du taux de participation de 20\u00a0%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11372 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/11\/magasinage_noel.jpg\" alt=\"\" width=\"608\" height=\"405\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2014\/11\/magasinage_noel.jpg 3456w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2014\/11\/magasinage_noel-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2014\/11\/magasinage_noel-1024x682.jpg 1024w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">22 novembre 2017<\/span><\/p>\n<p>Plus de <strong>deux<\/strong> citoyens de notre province<strong> sur cinq<\/strong> pr\u00e9voient prendre part au<em> Black Friday <\/em>et au Cyberlundi.<\/p>\n<p>La chasse aux meilleures<strong> aubaines<\/strong> motivera plus des <strong>trois quarts<\/strong> d&rsquo;entre eux.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Les produits convoit\u00e9s<\/strong><\/span><\/h2>\n<p>Le sondage de L&rsquo;Observateur dresse le<strong> palmar\u00e8s<\/strong> des articles les plus pris\u00e9s pour l&rsquo;occasion:<\/p>\n<ul>\n<li><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><strong>46\u00a0%<\/strong> rechercheront les <strong>appareils \u00e9lectroniques<\/strong> et informatiques;<\/span><\/span><\/li>\n<li><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><strong>40\u00a0%<\/strong> opteront pour les v\u00eatements\/accessoires<strong> mode;<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><strong>20\u00a0%<\/strong> magasineront les articles de <strong>divertissement;<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><strong>19\u00a0%<\/strong> miseront sur les accessoires pour la<strong> maison;<\/strong><\/span><\/span><\/li>\n<li><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\"><strong>18\u00a0%<\/strong> ach\u00e8teront des articles de<strong> sport.<\/strong><\/span> <\/span><\/li>\n<\/ul>\n<p>Pour plusieurs, le Vendredi fou et le Cyberlundi serviront de pr\u00e9texte pour entamer la course aux <strong>cadeaux<\/strong> de No\u00ebl.<\/p>\n<p><strong>L\u00e9opold Turgeon,<\/strong> pr\u00e9sident-directeur g\u00e9n\u00e9ral du<strong> CQCD,<\/strong> explique:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Ce rendez-vous d\u2019aubaines lance la p\u00e9riode des achats des<strong> f\u00eates.<\/strong> D\u2019ailleurs, <strong>67\u00a0%<\/strong> des participants profiteront de cette p\u00e9riode pour se procurer leurs cadeaux de<strong> No\u00ebl.<\/strong>\u00bb\u00a0<\/span><\/p><\/blockquote>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>La r\u00e9partition du budget:<\/strong><\/span><\/h2>\n<p>Les Qu\u00e9b\u00e9cois alloueront en moyenne <strong>342\u00a0$<\/strong> au week-end fou \u00e0 venir. Une proportion de <strong>un<\/strong> acheteur <strong>sur cinq<\/strong> anticipe toutefois des d\u00e9penses de plus de <strong>500\u00a0$.<\/strong><\/p>\n<p>Un fait int\u00e9ressant: les <strong>hommes<\/strong> pr\u00e9voient d\u00e9penser davantage que les femmes. De surcro\u00eet, la c\u00e9l\u00e9bration commerciale int\u00e9resse particuli\u00e8rement les <strong>Mill\u00e9niaux,<\/strong> puisque <strong>57\u00a0%<\/strong> d&rsquo;entre eux y participeront.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec le<strong> Cyberlundi,<\/strong> de nombreux achats seront effectu\u00e9s sur Internet. C\u2019est pr\u00e8s de la <strong>moiti\u00e9<\/strong> des consommateurs qui feront un ou des achats \u00e0 cette occasion sur le Web\u00bb, soulignait \u00e9galement <strong>M. Turgeon.<\/strong><\/span><\/p><\/blockquote>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Les incitatifs pour acheter en ligne<\/strong><\/span><\/h2>\n<p>D&rsquo;apr\u00e8s un autre sondage r\u00e9alis\u00e9 par <a href=\"https:\/\/amikash.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Amikash<\/span><\/a>\u00a0et publi\u00e9 le 8\u00a0novembre dernier, les acheteurs qui choisissent le Web sont<strong> motiv\u00e9s<\/strong> par:<\/p>\n<ul>\n<li>la <strong>livraison<\/strong> gratuite (<strong>40\u00a0%<\/strong>);<\/li>\n<li>les <strong>offres<\/strong> promotionnelles avantageuses (<strong>30\u00a0%<\/strong>)<\/li>\n<li>les <strong>remises en argent<\/strong> augment\u00e9es, commun\u00e9ment appel\u00e9es les<em> cash back<\/em> (<strong>28\u00a0%<\/strong>);<\/li>\n<li>le fait d&rsquo;acheter chez un marchand <strong>local<\/strong> (<strong>2\u00a0%<\/strong>).<\/li>\n<\/ul>\n<p>De votre c\u00f4t\u00e9, opterez-vous pour le magasinage en ligne ou la fr\u00e9n\u00e9sie des magasins physiques?<\/p>\n<p>Quoi qu&rsquo;il en soit, Isarta Infos vous souhaite une excellente chasse aux aubaines!<\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Ce vendredi 24\u00a0novembre, plusieurs consommateurs se rueront dans les centres commerciaux pour profiter des aubaines. Un sondage de L&rsquo;Observateur\u00a0command\u00e9 par le Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail annonce une hausse du taux de participation de 20\u00a0%.<\/p>\n","protected":false},"author":53,"featured_media":11372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-49747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les chiffres du Vendredi fou \u00e0 venir<\/title>\n<meta name=\"description\" content=\"Combien de Qu\u00e9b\u00e9cois participeront? Quels produits seront les plus pris\u00e9s? Les achats s&#039;effectueront-ils en ligne ou sur place? 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