{"id":49813,"date":"2017-11-26T15:10:18","date_gmt":"2017-11-26T20:10:18","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=49813"},"modified":"2017-11-24T17:39:40","modified_gmt":"2017-11-24T22:39:40","slug":"les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/","title":{"rendered":"Les d\u00e9taillants ont des doutes sur leurs initiatives de fid\u00e9lisation"},"content":{"rendered":"

Bien qu’une majorit\u00e9 de d\u00e9taillants estiment qu’une strat\u00e9gie de fid\u00e9lisation constitue une priorit\u00e9, ils seraient relativement peu nombreux \u00e0 croire en l’efficacit\u00e9 de leur approche en la mati\u00e8re.<\/span><\/p>\n

\"\"<\/p>\n

24 novembre 2017<\/span><\/p>\n

C’est ce qui ressort d’un sondage<\/span><\/a> men\u00e9 par EY (Ernst & Young)<\/strong> aupr\u00e8s de 130\u00a0dirigeants d’entreprises de commerce de d\u00e9tail d’Am\u00e9rique du Nord, d’Europe et d’Asie.<\/p>\n

Une grande majorit\u00e9 des d\u00e9taillants sond\u00e9s, soit 87\u00a0%,<\/strong> estiment qu’une strat\u00e9gie de fid\u00e9lisation constitue une priorit\u00e9<\/strong> essentielle, alors que seulement 16\u00a0%<\/strong> d’entre eux d\u00e9clarent que leur approche traditionnelle r\u00e9pond<\/strong> aux objectifs. De plus, seuls 27\u00a0%<\/strong> mentionnent que leurs initiatives en termes de fid\u00e9lisation g\u00e9n\u00e8rent un effet positif.<\/strong><\/p>\n

Les d\u00e9taillants sond\u00e9s sont \u00e9galement sceptiques<\/strong> quant au niveau de fid\u00e9lit\u00e9 de leur client\u00e8le, alors qu’un faible 5\u00a0%<\/strong> estime que leurs clients sont loyaux.<\/strong><\/p>\n

Dans les derni\u00e8res ann\u00e9es, diff\u00e9rentes \u00e9tudes<\/span><\/a> ont d\u00e9montr\u00e9 que les consommateurs, notamment au Canada<\/span><\/a>,<\/span> \u00e9taient plus difficiles<\/strong> \u00e0 fid\u00e9liser. L’abondance d’informations disponibles en ligne ainsi que la concurrence<\/strong> f\u00e9roce dans diff\u00e9rents secteurs font que, m\u00eame satisfaits, plusieurs consommateurs n’h\u00e9sitent pas \u00e0 magasiner ailleurs<\/strong> d\u00e8s qu’une occasion se pr\u00e9sente.<\/p>\n

Les programmes de fid\u00e9lit\u00e9 remis en cause<\/strong><\/span><\/h2>\n

Le sondage d’EY montre aussi un paradoxe<\/strong> en mati\u00e8re de programmes de fid\u00e9lit\u00e9. Alors que 80\u00a0%<\/strong> jugent que ceux-ci sont essentiels<\/strong> afin de mieux comprendre les besoins et les comportements des clients, 84\u00a0%<\/strong> d\u00e9clarent que leur propre programme est inefficace.<\/strong><\/p>\n

Ce r\u00e9sultat pourrait s’expliquer en partie par le fait que peu de d\u00e9taillants semblent tirer vraiment profit<\/strong> de leurs programmes. Seulement 19\u00a0%<\/strong> d’entre eux se serviraient de leurs donn\u00e9es et de leurs syst\u00e8mes pour comprendre<\/strong> les besoins de chaque consommateur, et \u00e0 peine 30\u00a0%<\/strong> seraient en mesure d’utiliser la technologie pour personnaliser<\/strong> l’offre et l’exp\u00e9rience client en tout temps.<\/p>\n

Certains signes montrent que ces doutes<\/strong> envers l’efficacit\u00e9 des programmes de fid\u00e9lit\u00e9 seraient partag\u00e9s par les consommateurs. Une \u00e9tude<\/span><\/a> de la firme Accenture<\/strong> publi\u00e9e l’an dernier indiquait que pr\u00e8s des trois quarts des consommateurs jugeaient que les programmes de fid\u00e9lit\u00e9 n’engendraient pas un comportement plus loyal<\/strong> envers les marques.\u00a0L’\u00e9tude mentionnait \u00e9galement que ces programmes, tr\u00e8s r\u00e9pandus, co\u00fbtent souvent tr\u00e8s cher<\/strong> aux entreprises par rapport aux b\u00e9n\u00e9fices<\/strong> qu’ils rapportent.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Bien qu’une majorit\u00e9 de d\u00e9taillants estiment qu’une strat\u00e9gie de fid\u00e9lisation constitue une priorit\u00e9, ils seraient relativement peu nombreux \u00e0 croire en l’efficacit\u00e9 de leur approche en la mati\u00e8re.<\/p>\n","protected":false},"author":2,"featured_media":43521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-49813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications"],"yoast_head":"\nLe paradoxe des programmes de fid\u00e9lit\u00e9<\/title>\n<meta name=\"description\" content=\"Les entreprises s'entendent pour dire que les programmes de fid\u00e9lit\u00e9 sont essentiels. \u00c9trangement, elles consid\u00e8rent aussi, pour la majorit\u00e9, que les leurs sont inefficaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le paradoxe des programmes de fid\u00e9lit\u00e9\" \/>\n<meta property=\"og:description\" content=\"Les entreprises s'entendent pour dire que les programmes de fid\u00e9lit\u00e9 sont essentiels. \u00c9trangement, elles consid\u00e8rent aussi, pour la majorit\u00e9, que les leurs sont inefficaces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-26T20:10:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/cartes_points_credits_Fotolia_13315515.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"907\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"Les d\u00e9taillants ont des doutes sur leurs initiatives de fid\u00e9lisation\",\"datePublished\":\"2017-11-26T20:10:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cartes_points_credits_Fotolia_13315515.jpg\",\"articleSection\":[\"Marketing & Communication\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/\",\"name\":\"Le paradoxe des programmes de fid\u00e9lit\u00e9\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cartes_points_credits_Fotolia_13315515.jpg\",\"datePublished\":\"2017-11-26T20:10:18+00:00\",\"description\":\"Les entreprises s'entendent pour dire que les programmes de fid\u00e9lit\u00e9 sont essentiels. \u00c9trangement, elles consid\u00e8rent aussi, pour la majorit\u00e9, que les leurs sont inefficaces.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cartes_points_credits_Fotolia_13315515.jpg\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/cartes_points_credits_Fotolia_13315515.jpg\",\"width\":907,\"height\":529},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les d\u00e9taillants ont des doutes sur leurs initiatives de fid\u00e9lisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"name\":\"Isarta Infos\",\"description\":\"L'actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d'emploi sur les communications, le marketing et le Web, essentiellement en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\",\"name\":\"Isarta Infos\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"width\":434,\"height\":65,\"caption\":\"Isarta Infos\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\",\"name\":\"Fran\u00e7ois Nadeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois Nadeau\"},\"description\":\"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nadeaufrancois\\\/\",\"https:\\\/\\\/x.com\\\/FrancoisNad\"],\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/author\\\/fnadeau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le paradoxe des programmes de fid\u00e9lit\u00e9","description":"Les entreprises s'entendent pour dire que les programmes de fid\u00e9lit\u00e9 sont essentiels. \u00c9trangement, elles consid\u00e8rent aussi, pour la majorit\u00e9, que les leurs sont inefficaces.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/","og_locale":"fr_FR","og_type":"article","og_title":"Le paradoxe des programmes de fid\u00e9lit\u00e9","og_description":"Les entreprises s'entendent pour dire que les programmes de fid\u00e9lit\u00e9 sont essentiels. \u00c9trangement, elles consid\u00e8rent aussi, pour la majorit\u00e9, que les leurs sont inefficaces.","og_url":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/","og_site_name":"Isarta Infos","article_published_time":"2017-11-26T20:10:18+00:00","og_image":[{"width":907,"height":529,"url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/cartes_points_credits_Fotolia_13315515.jpg","type":"image\/jpeg"}],"author":"Fran\u00e7ois Nadeau","twitter_card":"summary_large_image","twitter_creator":"@FrancoisNad","twitter_misc":{"Written by":"Fran\u00e7ois Nadeau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#article","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/"},"author":{"name":"Fran\u00e7ois Nadeau","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723"},"headline":"Les d\u00e9taillants ont des doutes sur leurs initiatives de fid\u00e9lisation","datePublished":"2017-11-26T20:10:18+00:00","mainEntityOfPage":{"@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"image":{"@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/cartes_points_credits_Fotolia_13315515.jpg","articleSection":["Marketing & Communication"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/","url":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/","name":"Le paradoxe des programmes de fid\u00e9lit\u00e9","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#primaryimage"},"image":{"@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/cartes_points_credits_Fotolia_13315515.jpg","datePublished":"2017-11-26T20:10:18+00:00","description":"Les entreprises s'entendent pour dire que les programmes de fid\u00e9lit\u00e9 sont essentiels. \u00c9trangement, elles consid\u00e8rent aussi, pour la majorit\u00e9, que les leurs sont inefficaces.","breadcrumb":{"@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#primaryimage","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/cartes_points_credits_Fotolia_13315515.jpg","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2017\/05\/cartes_points_credits_Fotolia_13315515.jpg","width":907,"height":529},{"@type":"BreadcrumbList","@id":"https:\/\/isarta.fr\/infos\/les-detaillants-ont-des-doutes-sur-leurs-initiatives-de-fidelisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isarta.fr\/infos\/"},{"@type":"ListItem","position":2,"name":"Les d\u00e9taillants ont des doutes sur leurs initiatives de fid\u00e9lisation"}]},{"@type":"WebSite","@id":"https:\/\/isarta.fr\/infos\/#website","url":"https:\/\/isarta.fr\/infos\/","name":"Isarta Infos","description":"L'actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d'emploi sur les communications, le marketing et le Web, essentiellement en France.","publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isarta.fr\/infos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/isarta.fr\/infos\/#organization","name":"Isarta Infos","url":"https:\/\/isarta.fr\/infos\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","width":434,"height":65,"caption":"Isarta Infos"},"image":{"@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723","name":"Fran\u00e7ois Nadeau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","caption":"Fran\u00e7ois Nadeau"},"description":"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/49813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=49813"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/49813\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/43521"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=49813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=49813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=49813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}