{"id":51011,"date":"2018-01-12T14:10:07","date_gmt":"2018-01-12T19:10:07","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=51011"},"modified":"2018-01-12T16:10:42","modified_gmt":"2018-01-12T21:10:42","slug":"ventes-de-produits-technologiques-a-quoi-sattendre-en-2018","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/ventes-de-produits-technologiques-a-quoi-sattendre-en-2018\/","title":{"rendered":"Ventes de produits technologiques: \u00e0 quoi s\u2019attendre en 2018?"},"content":{"rendered":"

Le Consumer Electronics show (CES) vient de se terminer \u00e0 Las Vegas. L\u2019an dernier, pr\u00e8s de 200\u00a0000\u00a0visiteurs avaient assist\u00e9 \u00e0 l\u2019\u00e9v\u00e9nement, o\u00f9 toutes sortes de produits futuristes \u00e9taient notamment pr\u00e9sent\u00e9s.<\/span><\/p>\n

\"\"<\/p>\n

12 janvier 2018<\/span><\/p>\n

Cette ann\u00e9e, ces m\u00eames visiteurs auront fait la connaissance de divers robots<\/span><\/a>,<\/span>\u00a0auront vu des mod\u00e8les de voitures extravagants<\/strong> ainsi qu\u2019une foule de produits<\/span><\/a> \u00e9tranges dont on questionne parfois l\u2019utilit\u00e9<\/span><\/a>.<\/span><\/p>\n

Le CES<\/strong> \u00e9tait \u00e9galement l\u2019occasion de voir les derniers mod\u00e8les\u00a0de produits plus accessibles<\/strong> qui se retrouveront dans les foyers de millions de personnes dans les mois suivant l\u2019exposition.<\/p>\n

Mais quels seront les plus gros vendeurs<\/strong> en cette ann\u00e9e 2018? La Consumer Technology Association (CTA),<\/strong> organisation derri\u00e8re la tenue du CES, a d\u00e9voil\u00e9 ses pr\u00e9dictions<\/span><\/a>.<\/span><\/p>\n

Grosse ann\u00e9e pour les haut-parleurs intelligents<\/strong><\/span><\/h2>\n

\u00c0 No\u00ebl dernier, il n\u2019y a pas que les produits de Ricardo qui ont eu du succ\u00e8s. Les haut-parleurs intelligents,<\/strong> notamment celui de Google<\/span><\/a>,<\/span> ont trouv\u00e9 preneurs chez une foule de consommateurs.<\/p>\n

En 2018, la CTA pr\u00e9voit aux \u00c9tats-Unis une hausse de 93\u00a0%<\/strong> des revenus provenant de ces appareils.<\/p>\n

Le march\u00e9 des produits li\u00e9s \u00e0 la maison intelligente<\/strong> devrait b\u00e9n\u00e9ficier de la popularit\u00e9 des haut-parleurs intelligents. Ces derniers \u00e9tant souvent l\u2019\u00e9l\u00e9ment central de contr\u00f4le d\u2019accessoires de domotique, leur fort gain de popularit\u00e9 sera en partie responsable de la hausse de 34\u00a0%<\/strong> de revenus que pr\u00e9voit le CTA pour le secteur de la maison intelligente en\u00a02018.<\/strong><\/p>\n

Parmi les autres secteurs en croissance, notons celui des drones<\/strong> (+\u00a017\u00a0%) et de la r\u00e9alit\u00e9 virtuelle<\/strong> (+\u00a018\u00a0%), dont les produits sont plus accessibles que jamais.<\/p>\n

Difficile pour les tablettes<\/strong><\/span><\/h2>\n

Il y a plusieurs ann\u00e9es, les firmes expertes en tendances technologiques pr\u00e9disaient une explosion du secteur dit des wearables<\/em>,<\/strong> dont font partie les montres intelligentes.<\/strong> Selon la CTA, cette explosion ne se fera pas en\u00a02018, alors que l\u2019organisme pr\u00e9voit une mince hausse des revenus de 1\u00a0%<\/strong> aux \u00c9tats-Unis, pour atteindre 6,4\u00a0milliards<\/strong> de dollars.<\/p>\n

Parmi les produits plus matures, les t\u00e9l\u00e9phones intelligents,<\/strong> les t\u00e9l\u00e9viseurs et m\u00eame les ordinateurs portables verront leurs revenus augmenter durant l\u2019ann\u00e9e. Toutefois, la tablette<\/strong> devrait voir ses revenus baisser de 13\u00a0%, cannibalis\u00e9s notamment par ceux provenant des ordinateurs portables deux en un,<\/strong> pouvant agir en tant que tablette.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Le Consumer Electronics show (CES) vient de se terminer \u00e0 Las Vegas. L\u2019an dernier, pr\u00e8s de 200\u00a0000\u00a0visiteurs avaient assist\u00e9 \u00e0 l\u2019\u00e9v\u00e9nement, o\u00f9 toutes sortes de produits futuristes \u00e9taient notamment pr\u00e9sent\u00e9s.<\/p>\n","protected":false},"author":2,"featured_media":51043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[206],"class_list":["post-51011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-google"],"yoast_head":"\nRetour sur le Consumer Electronics show<\/title>\n<meta name=\"description\" content=\"Le populaire \u00e9v\u00e9nement de Las Vegas vient de se terminer et nous indique quels seront les appareils technologiques les plus pris\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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