{"id":51601,"date":"2018-02-01T15:00:08","date_gmt":"2018-02-01T20:00:08","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=51601"},"modified":"2018-02-07T10:55:16","modified_gmt":"2018-02-07T15:55:16","slug":"plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\/","title":{"rendered":"Plus de 3 milliards d’utilisateurs de m\u00e9dias sociaux \u00e0 travers le monde"},"content":{"rendered":"

Hootsuite, l’entreprise derri\u00e8re la populaire plateforme de gestion des m\u00e9dias sociaux, et We Are Social viennent de publier un rapport concernant les tendances\u00a02018 li\u00e9es au Web et aux m\u00e9dias sociaux.<\/span><\/p>\n

\"social-media-blogmoderateur\"<\/p>\n

31 janvier 2018<\/span><\/p>\n

Pour l’enqu\u00eate, les deux firmes ont utilis\u00e9 leurs propres donn\u00e9es ainsi que celles de diff\u00e9rents partenaires afin de dresser les habitudes d’utilisation d’Internet et des m\u00e9dias sociaux dans 239\u00a0diff\u00e9rents pays.<\/p>\n

Il s’agit de la 7e\u00a0\u00e9dition de ce rapport \u00e0 \u00eatre publi\u00e9e.<\/p>\n

Internet franchit la barre des 4\u00a0milliards d’usagers<\/strong><\/span><\/h2>\n

Selon le rapport Digital in 2018<\/span><\/em><\/a>,<\/span> plus de 4\u00a0milliards de personnes utiliseraient maintenant Internet, soit environ la moiti\u00e9 de la population mondiale.<\/p>\n

La proportion d’utilisateurs du Web varie grandement d’un pays \u00e0 l’autre. Alors qu’elle se rapproche de 100\u00a0% en Norv\u00e8ge, en Islande ou encore au Danemark,\u00a0 elle se situe autour de 5\u00a0% dans plusieurs pays du centre et du sud de l’Afrique. C’est toutefois sur ce continent que la croissance du nombre d’internautes a \u00e9t\u00e9 la plus rapide dans la derni\u00e8re ann\u00e9e, soit 20\u00a0%.<\/p>\n

Toujours selon le rapport, c’est le t\u00e9l\u00e9phone intelligent qui obtient la plus grande part du trafic Web, \u00e0 52\u00a0%, contre 43\u00a0% pour l’ordinateur et 4\u00a0% pour la tablette. C’est donc une part de plus en plus importante qui est accapar\u00e9e par le t\u00e9l\u00e9phone intelligent, soit +\u00a04\u00a0% par rapport \u00e0 l’an dernier. Et on ne parle m\u00eame pas du trafic sur les applications mobiles!<\/p>\n

3,2 milliards d’utilisateurs de m\u00e9dias sociaux<\/strong><\/span><\/h2>\n

Dans le monde, 3,2\u00a0milliards de personnes utiliseraient les m\u00e9dias sociaux. En\u00a02017, ce serait pr\u00e8s d’un million de personnes chaque jour qui auraient fait leur entr\u00e9e sur Facebook, Twitter, ou tout autre r\u00e9seau du genre.<\/p>\n

C’est aux Philippines que le temps pass\u00e9 sur ces r\u00e9seaux serait le plus \u00e9lev\u00e9, avec une moyenne de quatre heures par jour.<\/p>\n

Facebook, sans surprise, demeure la plateforme la plus populaire. Non seulement elle compte encore le nombre d’abonn\u00e9s le plus \u00e9lev\u00e9, mais elle a aussi connu une croissance importante d’utilisateurs en 2017, soit 15\u00a0%.<\/p>\n

Digital in 2018<\/em> renferme une foule d’autres donn\u00e9es, notamment celles concernant l’\u00e9volution des vitesses de connexion au Web et celles li\u00e9es au\u00a0commerce \u00e9lectronique.<\/p>\n

Des rapports par pays<\/span><\/a> sont \u00e9galement disponibles.<\/p>\n

\n

Les formations en lien avec le sujet:<\/strong><\/span><\/h2>\n

Gestion de communaut\u00e9: Facebook<\/span><\/strong><\/a><\/p>\n

Gestion de communaut\u00e9: Twitter, Instagram, Pinterest, Linked In et Snapchat<\/strong><\/span><\/a><\/span><\/p>\n

YouTube: Ma\u00eetrisez vos campagnes vid\u00e9o<\/span><\/a><\/span><\/strong><\/span><\/p>\n

 <\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Hootsuite, l’entreprise derri\u00e8re la populaire plateforme de gestion des m\u00e9dias sociaux, et We Are Social viennent de publier un rapport concernant les tendances\u00a02018 li\u00e9es au Web et aux m\u00e9dias sociaux.<\/p>\n","protected":false},"author":2,"featured_media":26657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[186,364,233],"class_list":["post-51601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-facebook","tag-formations","tag-instagram"],"yoast_head":"\nTendances 2018 - Web et m\u00e9dias sociaux<\/title>\n<meta name=\"description\" content=\"On \u00e9pluche un rapport de la firme Hootsuit sur les habitudes internationales d'utilisation des r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances 2018 - Web et m\u00e9dias sociaux\" \/>\n<meta property=\"og:description\" content=\"On \u00e9pluche un rapport de la firme Hootsuit sur les habitudes internationales d'utilisation des r\u00e9seaux sociaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-01T20:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-07T15:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/01\/social-media-blogmoderateur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"Plus de 3 milliards d’utilisateurs de m\u00e9dias sociaux \u00e0 travers le monde\",\"datePublished\":\"2018-02-01T20:00:08+00:00\",\"dateModified\":\"2018-02-07T15:55:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/\"},\"wordCount\":435,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/social-media-blogmoderateur.jpg\",\"keywords\":[\"Facebook\",\"formations\",\"Instagram\"],\"articleSection\":[\"Web & R\u00e9seaux Sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/plus-de-3-milliards-dutilisateurs-des-medias-sociaux-a-travers-le-monde\\\/\",\"name\":\"Tendances 2018 - 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Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/51601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=51601"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/51601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/26657"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=51601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=51601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=51601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}