{"id":51804,"date":"2018-02-08T15:00:18","date_gmt":"2018-02-08T20:00:18","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=51804"},"modified":"2018-02-08T17:01:46","modified_gmt":"2018-02-08T22:01:46","slug":"presence-sur-les-medias-sociaux-une-priorite-en-referencement-web","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/presence-sur-les-medias-sociaux-une-priorite-en-referencement-web\/","title":{"rendered":"Pr\u00e9sence sur les m\u00e9dias sociaux: une priorit\u00e9 en r\u00e9f\u00e9rencement Web?"},"content":{"rendered":"

Selon une nouvelle \u00e9tude<\/span><\/a> des firmes Clutch et Ignite Visibility, le marketing sur les m\u00e9dias sociaux serait la priorit\u00e9 des entreprises am\u00e9ricaines afin d\u2019am\u00e9liorer leurs r\u00e9sultats en termes de r\u00e9f\u00e9rencement naturel.<\/span><\/p>\n

\"\"<\/p>\n

8 f\u00e9vrier 2018<\/span><\/p>\n

Selon cette \u00e9tude men\u00e9e aupr\u00e8s de\u00a0303 responsables marketing, 20\u00a0% de ces derniers jugent leurs efforts sur les m\u00e9dias sociaux comme \u00e9tant prioritaires, contre 16\u00a0% qui misent avant tout sur l\u2019optimisation de leur site et 15\u00a0% qui estiment que leur priorit\u00e9 doit d’abord \u00eatre la cr\u00e9ation de contenus.<\/p>\n

Une pr\u00e9sence efficace sur les m\u00e9dias sociaux contribue de diff\u00e9rentes fa\u00e7ons<\/span><\/a> \u00e0 am\u00e9liorer son r\u00e9f\u00e9rencement, notamment en g\u00e9n\u00e9rant des liens vers son site Web. Toutefois, les actions sur ces r\u00e9seaux ne sont pas prises en compte directement par les moteurs de recherche lorsque vient le temps d\u2019\u00e9tablir leur positionnement.<\/p>\n

Dans ce contexte, est-ce vraiment une bonne chose de faire de cette pr\u00e9sence sur les m\u00e9dias sociaux une priorit\u00e9 dans sa strat\u00e9gie de\u00a0SEO<\/em>?<\/p>\n

Miser sur un \u00e9ventail d’actions<\/strong><\/span><\/h2>\n

Pour Eug\u00e9nie Delhaye, sp\u00e9cialiste SEO, publicit\u00e9 et d\u00e9veloppement Web pour l’agence montr\u00e9alaise My Little Big Web<\/span><\/a>,<\/span> il est important de garder en t\u00eate qu’une bonne strat\u00e9gie de r\u00e9f\u00e9rencement doit prendre en compte une foule de facteurs.<\/p>\n

Si une entreprise souhaite \u00eatre visible sur le Web, il est effectivement conseill\u00e9 d’investir des efforts sur les r\u00e9seaux sociaux, mais aussi en SEO sur des mots cl\u00e9s concurrentiels et de longue tra\u00eene et, enfin, en publicit\u00e9 sur des mots cl\u00e9s g\u00e9n\u00e9riques th\u00e9matiques. En faisant cela, les entreprises travaillent sur leur strat\u00e9gie num\u00e9rique au sens large plut\u00f4t que simplement sur le r\u00e9f\u00e9rencement. Selon l’\u00e9tude r\u00e9alis\u00e9e par Clutch et Ignite Visibility, 39\u00a0% des entreprises travailleraient \u00e0 la fois le SEO et la publicit\u00e9. C’est g\u00e9n\u00e9ralement une bonne pratique, car les deux types de marketing sont compl\u00e9mentaires.\u00bb<\/span><\/p><\/blockquote>\n

Eug\u00e9nie Delhaye ajoute:<\/p>\n

Souvent, les organisations doivent faire face \u00e0 des contraintes budg\u00e9taires. Certaines pr\u00e9f\u00e8rent alors investir en publicit\u00e9 ou plut\u00f4t prendre le temps de travailler les r\u00e9seaux sociaux ou le SEO. La chose \u00e0 savoir est que le SEO est un domaine qui cumule de multiples comp\u00e9tences (techniques, r\u00e9dactionnelles, relationnelles, etc.). En cons\u00e9quence, il faut souvent plusieurs personnes dans un service pour \u00eatre en mesure d’effectuer l’ensemble de ces t\u00e2ches.\u00bb<\/span><\/p><\/blockquote>\n

\n

Les formations en lien avec le sujet:<\/strong><\/span><\/h2>\n

Google Adwords: Les bases<\/span><\/a><\/strong><\/span><\/span><\/p>\n

Google Adwords: Avanc\u00e9<\/strong><\/span><\/a><\/p>\n

Google Analytics: Les bases<\/span><\/strong><\/a><\/p>\n

Google Analytics: Avanc\u00e9<\/span><\/strong><\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Selon une nouvelle \u00e9tude des firmes Clutch et Ignite Visibility, le marketing sur les m\u00e9dias sociaux serait la priorit\u00e9 des entreprises am\u00e9ricaines afin d\u2019am\u00e9liorer leurs r\u00e9sultats en termes de r\u00e9f\u00e9rencement naturel.<\/p>\n","protected":false},"author":2,"featured_media":13411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[365,364,206,215,363],"class_list":["post-51804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-competences","tag-formations","tag-google","tag-marketing","tag-reseaux-sociaux"],"yoast_head":"\nComment monter dans les moteurs de recherche?<\/title>\n<meta name=\"description\" content=\"Doit-on investir en publicit\u00e9, en contenus sur les m\u00e9dias sociaux, en achat de mots cl\u00e9s?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/51804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=51804"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/51804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/13411"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=51804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=51804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=51804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}