{"id":52092,"date":"2018-02-20T14:50:41","date_gmt":"2018-02-20T19:50:41","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=52092"},"modified":"2018-02-20T15:46:48","modified_gmt":"2018-02-20T20:46:48","slug":"lachat-programmatique-en-hausse-mais","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/","title":{"rendered":"L\u2019achat programmatique en hausse, mais\u2026"},"content":{"rendered":"

La World Federation of Advertisers (WFA) a r\u00e9cemment sond\u00e9 les responsables marketing de 28\u00a0grandes entreprises \u00e0 travers le monde afin de conna\u00eetre leurs intentions en termes d\u2019achat programmatique en\u00a02018. En\u00a02017, ces derni\u00e8res avaient un budget marketing total d\u00e9passant les 50\u00a0milliards de dollars.<\/span><\/p>\n

\"\"<\/p>\n

20 f\u00e9vrier 2018<\/span><\/p>\n

Il ressort de ce sondage que pour l\u2019ann\u00e9e qui vient de d\u00e9buter, les investissements li\u00e9s \u00e0 l\u2019achat programmatique devraient augmenter de 11\u00a0%.<\/p>\n

Cette augmentation des d\u00e9penses pr\u00e9sum\u00e9es concorde avec d\u2019autres analyses r\u00e9alis\u00e9es en\u00a02017<\/span><\/a>\u00a0ou encore en\u00a0d\u00e9but<\/span><\/a>\u00a0<\/span>d\u2019ann\u00e9e\u00a02018.<\/p>\n

Toutefois, cette hausse des investissements ne veut pas dire que les annonceurs sont satisfaits de la fa\u00e7on dont les choses se passent dans le monde des achats publicitaires automatis\u00e9s.<\/p>\n

Toujours selon le rapport de la WFA, en termes d\u2019achat programmatique, seulement 45\u00a0% des r\u00e9pondants sond\u00e9s affirment avoir une relation suffisamment transparente avec leurs partenaires. Plus de 40\u00a0% d\u2019entre eux affirment \u00e9galement que la mise en place de solutions visant \u00e0 accro\u00eetre ce degr\u00e9 de transparence fait partie de leurs priorit\u00e9s pour 2018.<\/p>\n

Rappelons aussi que l\u2019an dernier, l\u2019\u00e9tude de la WFA\u00a0<\/span>r\u00e9v\u00e9lait<\/span><\/a>\u00a0que 90\u00a0% des annonceurs sond\u00e9s souhaitaient modifier leurs fa\u00e7ons de faire en termes d\u2019achat programmatique.<\/p>\n

Ce n\u2019est pas d\u2019hier qu\u2019il y a de la m\u00e9fiance et de l\u2019insatisfaction dans ce domaine, o\u00f9 la fraude et le manque de transparence sont d\u00e9cri\u00e9s depuis longtemps.<\/p>\n

M\u00eame si les investissements continuent d\u2019augmenter, certains gros joueurs revoient leur strat\u00e9gie en termes d\u2019investissements publicitaires. Procter & Gamble, plus gros annonceur au monde, en est un exemple. Parmi les premi\u00e8res \u00e0 s\u2019investir pleinement dans l\u2019achat automatis\u00e9, l’entreprise est aussi de celles ayant\u00a0demand\u00e9<\/span><\/a>\u00a0des am\u00e9liorations dans le domaine.<\/p>\n

En\u00a02018<\/span><\/a>,<\/span> il semble que ses investissements en programmatique seront moindres et que ses sommes seront r\u00e9investies dans des placements jug\u00e9s de meilleure qualit\u00e9. P&G avait agit<\/span><\/a> de m\u00eame en\u00a02017.<\/p>\n

La hausse des investissements en achat programmatique semble in\u00e9vitable dans les ann\u00e9es \u00e0 venir, et ce, malgr\u00e9 le m\u00e9contentement qui s’exprime encore. Toutefois, si davantage d\u2019annonceurs de l\u2019envergure de P&G passent de la parole aux actes, ou si d’autres \u00e9v\u00e9nements comme le retrait<\/span><\/a> massif d’annonceurs de la plateforme YouTube surviennent, cette hausse risque d\u2019\u00eatre frein\u00e9e de fa\u00e7on consid\u00e9rable.<\/p>\n

\n

Les formations en lien avec le sujet:<\/strong><\/span><\/h2>\n

YouTube: Ma\u00eetrisez vos campagnes vid\u00e9o<\/span><\/strong><\/a><\/span><\/p>\n

SEO: Comprendre et optimiser le r\u00e9f\u00e9rencement natu<\/strong><\/span>rel<\/span><\/strong><\/a><\/p>\n

Google Adwords: Les bases<\/strong><\/span><\/a><\/p>\n

Google Adwords: Avanc\u00e9<\/strong><\/span><\/a><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

La World Federation of Advertisers (WFA) a r\u00e9cemment sond\u00e9 les responsables marketing de 28\u00a0grandes entreprises \u00e0 travers le monde afin de conna\u00eetre leurs intentions en termes d\u2019achat programmatique en\u00a02018. En\u00a02017, ces derni\u00e8res avaient un budget marketing total d\u00e9passant les 50\u00a0milliards de dollars.<\/p>\n","protected":false},"author":2,"featured_media":35923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[364,206,215],"class_list":["post-52092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-formations","tag-google","tag-marketing"],"yoast_head":"\nLe point sur les pubs automatis\u00e9es sur le Web<\/title>\n<meta name=\"description\" content=\"Beaucoup d'argent est d\u00e9pens\u00e9 pour l'achat programmatique en ce moment, mais est-ce que les entreprises sont satisfaites?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le point sur les pubs automatis\u00e9es sur le Web\" \/>\n<meta property=\"og:description\" content=\"Beaucoup d'argent est d\u00e9pens\u00e9 pour l'achat programmatique en ce moment, mais est-ce que les entreprises sont satisfaites?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-20T19:50:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-20T20:46:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/Community-manager-1024x731.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"L\u2019achat programmatique en hausse, mais\u2026\",\"datePublished\":\"2018-02-20T19:50:41+00:00\",\"dateModified\":\"2018-02-20T20:46:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/\"},\"wordCount\":454,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Community-manager-1024x731.png\",\"keywords\":[\"formations\",\"Google\",\"marketing\"],\"articleSection\":[\"Marketing & Communication\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/\",\"name\":\"Le point sur les pubs automatis\u00e9es sur le Web\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Community-manager-1024x731.png\",\"datePublished\":\"2018-02-20T19:50:41+00:00\",\"dateModified\":\"2018-02-20T20:46:48+00:00\",\"description\":\"Beaucoup d'argent est d\u00e9pens\u00e9 pour l'achat programmatique en ce moment, mais est-ce que les entreprises sont satisfaites?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#primaryimage\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Community-manager-1024x731.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Community-manager-1024x731.png\",\"width\":1024,\"height\":731},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/lachat-programmatique-en-hausse-mais\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019achat programmatique en hausse, mais\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"name\":\"Isarta Infos\",\"description\":\"L'actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d'emploi sur les communications, le marketing et le Web, essentiellement en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\",\"name\":\"Isarta Infos\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"width\":434,\"height\":65,\"caption\":\"Isarta Infos\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\",\"name\":\"Fran\u00e7ois Nadeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g\",\"caption\":\"Fran\u00e7ois Nadeau\"},\"description\":\"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nadeaufrancois\\\/\",\"https:\\\/\\\/x.com\\\/FrancoisNad\"],\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/author\\\/fnadeau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le point sur les pubs automatis\u00e9es sur le Web","description":"Beaucoup d'argent est d\u00e9pens\u00e9 pour l'achat programmatique en ce moment, mais est-ce que les entreprises sont satisfaites?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/","og_locale":"fr_FR","og_type":"article","og_title":"Le point sur les pubs automatis\u00e9es sur le Web","og_description":"Beaucoup d'argent est d\u00e9pens\u00e9 pour l'achat programmatique en ce moment, mais est-ce que les entreprises sont satisfaites?","og_url":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/","og_site_name":"Isarta Infos","article_published_time":"2018-02-20T19:50:41+00:00","article_modified_time":"2018-02-20T20:46:48+00:00","og_image":[{"width":1024,"height":731,"url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/Community-manager-1024x731.png","type":"image\/png"}],"author":"Fran\u00e7ois Nadeau","twitter_card":"summary_large_image","twitter_creator":"@FrancoisNad","twitter_misc":{"Written by":"Fran\u00e7ois Nadeau","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#article","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/"},"author":{"name":"Fran\u00e7ois Nadeau","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723"},"headline":"L\u2019achat programmatique en hausse, mais\u2026","datePublished":"2018-02-20T19:50:41+00:00","dateModified":"2018-02-20T20:46:48+00:00","mainEntityOfPage":{"@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/"},"wordCount":454,"commentCount":0,"publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"image":{"@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/Community-manager-1024x731.png","keywords":["formations","Google","marketing"],"articleSection":["Marketing & Communication"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/","url":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/","name":"Le point sur les pubs automatis\u00e9es sur le Web","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#primaryimage"},"image":{"@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/Community-manager-1024x731.png","datePublished":"2018-02-20T19:50:41+00:00","dateModified":"2018-02-20T20:46:48+00:00","description":"Beaucoup d'argent est d\u00e9pens\u00e9 pour l'achat programmatique en ce moment, mais est-ce que les entreprises sont satisfaites?","breadcrumb":{"@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#primaryimage","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/Community-manager-1024x731.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/Community-manager-1024x731.png","width":1024,"height":731},{"@type":"BreadcrumbList","@id":"https:\/\/isarta.fr\/infos\/lachat-programmatique-en-hausse-mais\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isarta.fr\/infos\/"},{"@type":"ListItem","position":2,"name":"L\u2019achat programmatique en hausse, mais\u2026"}]},{"@type":"WebSite","@id":"https:\/\/isarta.fr\/infos\/#website","url":"https:\/\/isarta.fr\/infos\/","name":"Isarta Infos","description":"L'actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d'emploi sur les communications, le marketing et le Web, essentiellement en France.","publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isarta.fr\/infos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/isarta.fr\/infos\/#organization","name":"Isarta Infos","url":"https:\/\/isarta.fr\/infos\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","width":434,"height":65,"caption":"Isarta Infos"},"image":{"@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/6f90ac1117c8d27f3c3053c734cfb723","name":"Fran\u00e7ois Nadeau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/854ec4c18a53ab67cf93f953597aaad5089b4230cd42e8a995ac931c7a1f4682?s=96&d=mm&r=g","caption":"Fran\u00e7ois Nadeau"},"description":"Dipl\u00f4m\u00e9 du MBA en marketing de l'Universit\u00e9 Laval, je travaille pr\u00e9sentement en tant qu'analyste marketing. Je me passionne pour tout ce qui touche les nouvelles technologies et les nouveaux m\u00e9dias. Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/52092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=52092"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/52092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/35923"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=52092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=52092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=52092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}