{"id":52585,"date":"2018-03-06T14:40:20","date_gmt":"2018-03-06T19:40:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=52585"},"modified":"2018-03-06T16:20:37","modified_gmt":"2018-03-06T21:20:37","slug":"quel-est-le-potentiel-du-magasinage-par-assistant-vocal","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/quel-est-le-potentiel-du-magasinage-par-assistant-vocal\/","title":{"rendered":"Quel est le potentiel du magasinage par assistant vocal?"},"content":{"rendered":"

L’an dernier, la firme Gartner s’est avanc\u00e9e avec deux pr\u00e9dictions importantes concernant l’impact des assistants vocaux intelligents sur le commerce en ligne.<\/span><\/p>\n

\"\"<\/p>\n

5 mars 2018<\/span><\/p>\n

D’abord, elle a soutenu que d\u2019ici\u00a02020, 30\u00a0% des sessions de recherche en ligne devraient s\u2019effectuer via un assistant vocal du type Amazon Echo ou encore Siri.<\/p>\n

Parall\u00e8lement, la firme soutient<\/span><\/a> que d’ici\u00a02021, les marques qui auront adapt\u00e9 leurs outils Web aux recherches vocales vont accro\u00eetre leurs revenus provenant des ventes en ligne de 30\u00a0%.<\/p>\n

\u00c0 premi\u00e8re vue, ces pr\u00e9dictions peuvent para\u00eetre pour le moins optimistes. Reste n\u00e9anmoins que le commerce vocal gagne rapidement en popularit\u00e9.<\/p>\n

D’abord, dans de nombreux pays, les ventes d’assistants vocaux ont fait un bond consid\u00e9rable dans la derni\u00e8re ann\u00e9e. Selon Accenture<\/span><\/a>,<\/span> le taux de possession de ces appareils a augment\u00e9 de 50\u00a0% dans plusieurs pays, dont le Canada.<\/p>\n

Aux \u00c9tats-Unis, o\u00f9 le taux de possession des assistants vocaux est particuli\u00e8rement \u00e9lev\u00e9, la firme OC&C Strategy Consultants pr\u00e9dit<\/span><\/a> que les ventes provenant de ces appareils pourraient passer de 2 \u00e0 40\u00a0milliards de dollars d’ici\u00a02022. S’il s’agit encore d’une petite fraction des dollars qui circulent en ligne dans le pays, c’est toutefois une hausse particuli\u00e8rement rapide.<\/p>\n

Encore des barri\u00e8res \u00e0 franchir<\/strong><\/span><\/h2>\n

Un premier pas a \u00e9t\u00e9 franchi dans le commerce par assistants vocaux. Le taux de p\u00e9n\u00e9tration a atteint dans plusieurs gros march\u00e9s, dont les \u00c9tats-Unis et l’Inde, un seuil o\u00f9 il est maintenant possible d’affirmer que ce ne sont plus seulement les clients pr\u00e9coces, ou early adopters,<\/em> qui poss\u00e8dent la technologie.<\/p>\n

Toutefois, il reste \u00e0 prouver \u00e0 ces consommateurs, dont plusieurs ne se servent<\/span><\/a> de ces assistants que pour s’informer du temps qu’il fera ou pour demander l’\u00e9coute d’une chanson, la valeur ajout\u00e9e de les utiliser pour acheter.<\/p>\n

Un pas en arri\u00e8re?<\/strong><\/span><\/h2>\n

Internet a totalement chang\u00e9 la fa\u00e7on dont les gens magasinent. Il fournit aux consommateurs une foule d’informations sur les produits recherch\u00e9s et un acc\u00e8s facile \u00e0 ceux-ci, de l\u00e0 une grande autonomie dans leur processus d’achat.<\/p>\n

En magasinant par exemple via Amazon Echo, le consommateur laisse une partie du choix du produit \u00e0 cet interm\u00e9diaire, qui pourra favoriser ses propres items au d\u00e9triment de ceux du comp\u00e9titeur.<\/p>\n

Dans ce contexte, on fait une sorte de pas en arri\u00e8re<\/span><\/a> vers l’\u00e9poque o\u00f9 l’on se fiait au marchand pour nous conseiller le \u00abmeilleur produit\u00bb disponible.<\/p>\n

Outre le fait que les assistants vocaux peinent encore \u00e0 r\u00e9pondre \u00e0 des questions de base<\/span><\/a> et qu’il peut \u00eatre inconfortable pour plusieurs de transiger \u00e0 haute voix avec une bo\u00eete de m\u00e9tal, cette crainte de perte d’autonomie dans la recherche de la meilleure offre pourrait constituer l’un des principaux freins au d\u00e9veloppement du commerce vocal. Parions toutefois qu’Amazon, Google et Apple, qui voient tous dans ce type de commerce un potentiel incroyable, travailleront d’arrache-pied \u00e0 surmonter les obstacles.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

L’an dernier, la firme Gartner s’est avanc\u00e9e avec deux pr\u00e9dictions importantes concernant l’impact des assistants vocaux intelligents sur le commerce en ligne.<\/p>\n","protected":false},"author":2,"featured_media":44447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[207,206],"class_list":["post-52585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-amazon","tag-google"],"yoast_head":"\nLe commerce vocal gagne en popularit\u00e9<\/title>\n<meta name=\"description\" content=\"Aux \u00c9tats-Unis, les ventes provenant des assistants vocaux pourraient passer de 2 \u00e0 40\u00a0milliards de dollars d'ici\u00a02022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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