{"id":52997,"date":"2018-03-20T15:00:46","date_gmt":"2018-03-20T19:00:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=52997"},"modified":"2018-03-20T16:26:13","modified_gmt":"2018-03-20T20:26:13","slug":"driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\/","title":{"rendered":"DriveHer: un service de covoiturage pour femmes seulement \u00e0 Toronto"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Un nouveau <a href=\"https:\/\/driveher.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">service<\/span><\/a>\u00a0de covoiturage a fait son entr\u00e9e sur le march\u00e9 de Toronto la semaine derni\u00e8re.<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53020 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_168546005_S.jpg\" alt=\"\" width=\"605\" height=\"404\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_168546005_S.jpg 848w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_168546005_S-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_168546005_S-768x513.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"color: #808080;\"><span style=\"font-size: 12px;\">20 mars 2018<\/span><\/span><\/p>\n<p>Celui-ci a comme particularit\u00e9 de mettre en relation uniquement des conducteurs et passagers de sexe f\u00e9minin.<\/p>\n<p><em>DriveHer<\/em> a \u00e9t\u00e9 lanc\u00e9 vendredi apr\u00e8s deux ans de d\u00e9marches aupr\u00e8s de l&rsquo;administration de la ville. Une centaine de conductrices sont d\u00e9j\u00e0 inscrites au service. Celle qui est derri\u00e8re ce projet, Aisha Addo, a eu l&rsquo;id\u00e9e de celui-ci apr\u00e8s une exp\u00e9rience inconfortable avec un chauffeur de taxi lors d&rsquo;un retour \u00e0 la maison.<\/p>\n<p>Si certains ont critiqu\u00e9 le projet, le qualifiant de sexiste, Aisha Addo y voit plut\u00f4t un service qui permet aux femmes de se sentir davantage en s\u00e9curit\u00e9, elles qui vivent souvent de l&rsquo;ins\u00e9curit\u00e9 avec les services plus traditionnels. Elle y voit aussi une nouvelle opportunit\u00e9 pour les femmes voulant faire quelques sous suppl\u00e9mentaires en travaillant pour DriveHer. Pour l&rsquo;instant, il semble que 85\u00a0% des chauffeurs \u0153uvrant pour une compagnie de covoiturage soient des hommes.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Plusieurs services du genre ailleurs dans le monde<\/strong><\/span><\/h2>\n<p>Si un tel service est nouveau \u00e0 Toronto, des formules similaires ont \u00e9t\u00e9 mises en place \u00e0 plusieurs endroits dans le monde.<\/p>\n<p>C&rsquo;est le cas notamment en Australie ou encore au Br\u00e9sil o\u00f9 plusieurs services du genre ont \u00e9t\u00e9 lanc\u00e9s dans les derni\u00e8res ann\u00e9es seulement dans la ville de <a href=\"http:\/\/www.bbc.com\/news\/av\/business-42097521\/brazil-s-women-only-ride-sharing-apps\"><span style=\"color: #3366ff;\">Sao Paulo<\/span><\/a><span style=\"color: #3366ff;\">.<\/span> <a href=\"https:\/\/www.blablacar.co.uk\/\"><span style=\"color: #3366ff;\">Ailleurs<\/span><\/a><span style=\"color: #3366ff;\">,<\/span> des services plus traditionnels offrent l&rsquo;option de partager une course seulement avec une femme.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Un march\u00e9 d\u00e9j\u00e0 bien rempli<\/strong><\/span><\/h2>\n<p>L&rsquo;application <em>DriveHer<\/em> est notamment disponible dans les boutiques Google Play ainsi que dans le App Store. Dans cette derni\u00e8re, les commentaires sont partag\u00e9s entre les f\u00e9licitations pour la bonne id\u00e9e mise de l&rsquo;avant par madame Addo et diff\u00e9rents probl\u00e8mes techniques li\u00e9s \u00e0 l&rsquo;application.<\/p>\n<p>Le march\u00e9 des services de covoiturage de Toronto est d\u00e9j\u00e0 bien <a href=\"https:\/\/www.thestar.com\/news\/gta\/2018\/02\/13\/maven-moves-into-torontos-crowded-car-sharing-market.html\"><span style=\"color: #3366ff;\">rempli<\/span><\/a><span style=\"color: #3366ff;\">.<\/span> Malgr\u00e9 tout, de nouveaux joueurs continuent de se joindre \u00e0 la partie alors qu&rsquo;on pr\u00e9dit d\u00e9j\u00e0 que d&rsquo;autres ne pourront suivre la parade bien longtemps.<\/p>\n<p>Il reste \u00e0 voir si la proposition d&rsquo;affaire de <em>DriveHer<\/em> saura plaire au point o\u00f9 elle pourra se tailler une place dans le march\u00e9 prometteur, mais hautement concurrentiel qu&rsquo;elle vise.<\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Un nouveau service\u00a0de covoiturage a fait son entr\u00e9e sur le march\u00e9 de Toronto la semaine derni\u00e8re.<\/p>\n","protected":false},"author":2,"featured_media":53020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[206],"class_list":["post-52997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un nouveau joueur dans le secteur des services de covoiturage<\/title>\n<meta name=\"description\" content=\"DiveHer, un service de covoiturage pour \u00abelles\u00bb seulement a fait son apparition \u00e0 Toronto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau joueur dans le secteur des services de covoiturage\" \/>\n<meta property=\"og:description\" content=\"DiveHer, un service de covoiturage pour \u00abelles\u00bb seulement a fait son apparition \u00e0 Toronto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-20T19:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-20T20:26:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_168546005_S.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"848\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fran\u00e7ois Nadeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FrancoisNad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fran\u00e7ois Nadeau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\\\/\"},\"author\":{\"name\":\"Fran\u00e7ois Nadeau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/6f90ac1117c8d27f3c3053c734cfb723\"},\"headline\":\"DriveHer: un service de covoiturage pour femmes seulement \u00e0 Toronto\",\"datePublished\":\"2018-03-20T19:00:46+00:00\",\"dateModified\":\"2018-03-20T20:26:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\\\/\"},\"wordCount\":398,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/driveher-un-service-de-covoiturage-pour-femmes-seulement-a-toronto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Fotolia_168546005_S.jpg\",\"keywords\":[\"Google\"],\"articleSection\":[\"Marketing &amp; 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Courriel: fnadeau@isarta.com","sameAs":["https:\/\/www.linkedin.com\/in\/nadeaufrancois\/","https:\/\/x.com\/FrancoisNad"],"url":"https:\/\/isarta.fr\/infos\/author\/fnadeau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/52997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=52997"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/52997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/53020"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=52997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=52997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=52997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}