{"id":53712,"date":"2018-04-10T16:00:56","date_gmt":"2018-04-10T20:00:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=53712"},"modified":"2018-04-10T16:26:59","modified_gmt":"2018-04-10T20:26:59","slug":"sur-twitter-23-des-liens-vers-des-sites-populaires-sont-generes-par-des-robots","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/sur-twitter-23-des-liens-vers-des-sites-populaires-sont-generes-par-des-robots\/","title":{"rendered":"Sur Twitter, 2\/3 des liens vers des sites populaires sont g\u00e9n\u00e9r\u00e9s par des robots"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35999\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/10\/twitter-reponse-2-300x173.jpg\" alt=\"twitter-reponse-2\" width=\"459\" height=\"265\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/twitter-reponse-2-300x173.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2016\/10\/twitter-reponse-2.jpg 694w\" sizes=\"auto, (max-width: 459px) 85vw, 459px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">10 avril 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Une \u00e9tude r\u00e9cente du Pew Research Center r\u00e9v\u00e8le la grande influence des comptes automatis\u00e9s sur Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les robots ont-ils supplant\u00e9 les humains sur Twitter ? C\u2019est fort possible \u00e0 en croire <span style=\"color: #3366ff;\">l<\/span><\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/04\/09\/bots-in-the-twittersphere\/\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">a derni\u00e8re \u00e9tude<\/span><\/span><\/a><span style=\"font-weight: 400;\"> du centre de recherche am\u00e9ricain Pew Research Center. Celle-ci a en effet analys\u00e9 le r\u00f4le des comptes automatis\u00e9s, aussi appel\u00e9s robots ou \u201cbots\u201d, qui ont \u00e9t\u00e9 programm\u00e9s pour tweeter sur la plate-forme sans intervention humaine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et le r\u00e9sultat principal est surprenant : 66 % des liens publi\u00e9s sur Twitter qui redirigent vers des sites populaires, sont en r\u00e9alit\u00e9 le fruit de robots ! Ce ratio est m\u00eame sup\u00e9rieur en fonction du type de site. Il peut atteindre 73 % pour les produits commerciaux, 76 % pour les sites sportifs ou 90 %&#8230; pour des sites pornographiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-53713 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-1-193x300.png\" alt=\"\" width=\"264\" height=\"410\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-1-193x300.png 193w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-1.png 309w\" sizes=\"auto, (max-width: 264px) 85vw, 264px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><b>Les 500 robots les plus actifs repr\u00e9sentent 22 % des liens tweet\u00e9s vers des sites d\u2019informations<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Autre enseignement de cette \u00e9tude, un petit nombre de comptes automatis\u00e9s a une tr\u00e8s grande influence sur l\u2019ensemble des tweets. En ne regardant que les liens vers les sites d\u2019actualit\u00e9s, les chercheurs ont constat\u00e9 que les 500 robots les plus actifs repr\u00e9sentaient 22 % des tweets. En comparaison, pour les 500 comptes humains les plus actifs, ce chiffre n\u2019est que de 6 %.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-53716 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-2-300x219.png\" alt=\"\" width=\"421\" height=\"308\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-2-300x219.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-2.png 415w\" sizes=\"auto, (max-width: 421px) 85vw, 421px\" \/><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><b>Pas de biais politique \u00e9vident d\u00e9couvert<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019une des parties les plus attendues de l\u2019\u00e9tude concernait le rapport entre les robots et les contenus politiques. Le sujet est particuli\u00e8rement sensible actuellement alors que les grands r\u00e9seaux sociaux am\u00e9ricains sont accus\u00e9s de n\u00e9gligence lors de la derni\u00e8re \u00e9lection am\u00e9ricaine face \u00e0 l\u2019ing\u00e9rence russe. Twitter a ainsi recens\u00e9 <\/span><a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1064985\/ingerence-russe-facebook-twitter-google-epingles-congres-americain-commission\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">plus de 35 000 comptes automatiques li\u00e9s \u00e0 la Russie<\/span><\/span><\/a><span style=\"font-weight: 400;\"> entre septembre et novembre 2015 qui ont eu une audience cumul\u00e9e de 288 millions d\u2019impressions. Ce qui a d\u2019ailleurs amen\u00e9 le r\u00e9seau aux 280 caract\u00e8res <\/span><a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1085256\/twitter-lutte-bots-propagande\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">\u00e0 durcir en d\u00e9but d\u2019ann\u00e9e ses conditions<\/span><\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour autant, le Centre n\u2019est pas parvenu \u00e0 \u00e9tablir un lien entre les robots et un mouvement politique. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 16px;\">L&rsquo;\u00e9tude n&rsquo;a rien trouv\u00e9 qui prouve que ces comptes automatiques ont un biais politique conservateur ou progressiste dans leur mani\u00e8re de partager de liens \u00bb, indiquent les chercheurs.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-53717\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-3-287x300.png\" alt=\"\" width=\"516\" height=\"540\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-3-287x300.png 287w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Pew-Twitter-3.png 640w\" sizes=\"auto, (max-width: 516px) 85vw, 516px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Il est \u00e0 noter que pour<\/span><span style=\"font-weight: 400;\"> cette \u00e9tude, le Pew Research Center a analys\u00e9 1,2 million de tweets \u00e9crits en anglais renvoyant vers les 2315 sites les plus populaires d&rsquo;Internet, pendant 6 semaines au cours de l\u2019\u00e9t\u00e9 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour plus d\u2019informations sur l\u2019\u00e9tude (en anglais), vous pouvez consulter directement <\/span><a href=\"http:\/\/www.pewinternet.org\/2018\/04\/09\/bots-in-the-twittersphere\/\"><span style=\"font-weight: 400;\">cette page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr class=\"isarta-divider\" \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080; font-size: 24px;\">Les formations Isarta en lien avec le sujet<\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34295\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Twitter, Instagram, Pinterest, LinkedIn et Snapchat<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34521\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Le marketing de contenu<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/isarta.com\/formations\/?p=35500\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Initiation au plan marketing<\/span><\/a><\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9tude r\u00e9cente du Pew Research Center r\u00e9v\u00e8le la grande influence des comptes automatis\u00e9s sur Twitter.<\/p>\n","protected":false},"author":1,"featured_media":35999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[186,364,206,233,215,363,202],"class_list":["post-53712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-facebook","tag-formations","tag-google","tag-instagram","tag-marketing","tag-reseaux-sociaux","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La grande influence des robots sur Twitter<\/title>\n<meta name=\"description\" content=\"Selon une \u00e9tude, les comptes automatiques g\u00e9n\u00e8rent 2\/3 des liens vers des sites 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