{"id":54330,"date":"2018-04-26T13:40:40","date_gmt":"2018-04-26T17:40:40","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54330"},"modified":"2018-04-26T14:31:09","modified_gmt":"2018-04-26T18:31:09","slug":"pour-la-premiere-fois-le-streaming-devient-la-principale-source-de-revenus-de-lindustrie-musicale","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/pour-la-premiere-fois-le-streaming-devient-la-principale-source-de-revenus-de-lindustrie-musicale\/","title":{"rendered":"Pour la premi\u00e8re fois, le streaming devient la principale source de revenus de l\u2019industrie musicale"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18717\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/spotify-300x200.jpg\" alt=\"\" width=\"544\" height=\"362\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/05\/spotify-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2015\/05\/spotify.jpg 570w\" sizes=\"auto, (max-width: 544px) 85vw, 544px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">25 avril 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\"><b>La F\u00e9d\u00e9ration internationale de l&rsquo;industrie phonographique (IFPI) a publi\u00e9 ce mardi matin <\/b><a href=\"http:\/\/www.ifpi.org\/downloads\/GMR2018.pdf\"><b><span style=\"color: #3366ff;\">son rapport annuel<\/span><\/b><\/a><b>. Que faut-il retenir de cette ann\u00e9e record ? On fait le point.<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span style=\"font-size: 24px; color: #000080;\">Une hausse record des revenus de l\u2019industrie musicale<\/span><\/h2>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s une quinzaine d\u2019ann\u00e9es de recul quasi continu, les sommes g\u00e9n\u00e9r\u00e9es par la musique enregistr\u00e9e connaissent de nouveau une croissance depuis trois ans. Pour 2017, cette derni\u00e8re atteint m\u00eame 8,1 %, un record depuis le d\u00e9but de ce rapport (1997). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019an pass\u00e9, la vente de musique a ainsi rapport\u00e9 17,3 milliards. Certes encourageant, ce chiffre reste encore bien en-de\u00e7\u00e0 de celui qui pr\u00e9valait avant l\u2019arriv\u00e9e d\u2019Internet dans le secteur.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54331\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Industrie-musicale-revenus-300x140.png\" alt=\"\" width=\"600\" height=\"280\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Industrie-musicale-revenus-300x140.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Industrie-musicale-revenus.png 675w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span style=\"font-size: 24px; color: #000080;\">Pour la premi\u00e8re fois, une majorit\u00e9 de ventes num\u00e9riques<\/span><\/h2>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Signe de la mutation progressive de cette industrie, pour la premi\u00e8re fois de l\u2019histoire, les ventes num\u00e9riques de musique (54 %, en hausse de 19,1 %) ont d\u00e9pass\u00e9 les ventes physiques (- 5,4%). Le march\u00e9 est en effet tir\u00e9 par le <em>streaming<\/em> alors que les revenus g\u00e9n\u00e9r\u00e9s par la vente de musique en ligne continuent de l\u00e9g\u00e8rement diminuer depuis maintenant cinq ans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2017, l\u2019\u00e9coute de musique en continu a vu ses revenus s\u2019accro\u00eetre de plus de 40 %. Au point qu\u2019aujourd\u2019hui le <em>streaming<\/em> repr\u00e9sente la premi\u00e8re manne de l\u2019industrie, une grande premi\u00e8re. <\/span><span style=\"font-weight: 400;\">176 millions de personnes dans le monde ont ainsi pay\u00e9 pour des abonnements \u00e0 de tels services en 2017, dont 64 millions de nouveaux abonn\u00e9s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54333\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Musique-streaming-graphique-300x191.png\" alt=\"\" width=\"568\" height=\"362\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-streaming-graphique-300x191.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-streaming-graphique.png 461w\" sizes=\"auto, (max-width: 568px) 85vw, 568px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Spotify, le premier joueur du march\u00e9 avec 170 millions d\u2019abonn\u00e9s, introduit en bourse il y a juste quelques semaines, vient d\u2019ailleurs d\u2019annoncer une version am\u00e9lior\u00e9e de son offre gratuite pour attirer plus d\u2019utilisateurs non payants. Selon la plate-forme su\u00e9doise, 60% des abonn\u00e9s payants \u00e9taient initialement des utilisateurs du service gratuit. \u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400; font-size: 16px;\">Nous savons que c&rsquo;est le seul moyen d&rsquo;atteindre notre objectif d&rsquo;attirer des milliards de fans vers la plateforme et d&rsquo;amener toute l&rsquo;industrie de la musique \u00e0 la taille qu&rsquo;elle devrait avoir, selon nous\u00bb, a expliqu\u00e9 Gustav Soderstrom, responsable de la recherche et du d\u00e9veloppement de Spotify.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Il faut dire que la bataille fait rage sur ce march\u00e9 d\u2019avenir avec l\u2019arriv\u00e9e d\u2019Apple Music (40 millions d\u2019abonn\u00e9s) ou d\u2019<\/span><span style=\"font-weight: 400;\">Amazon Music Unlimited (20 millions).<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span style=\"font-size: 24px; color: #000080;\"><b>Le support physique n\u2019est pas (encore ?) mort<\/b><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Les revenus musicaux issus des formats physiques ont diminu\u00e9e l\u2019an pass\u00e9 de 5,4 % (contre 4,4 % l\u2019ann\u00e9e pr\u00e9c\u00e9dente). Mais ils repr\u00e9sentent encore 30 % du march\u00e9 globalement dont 72 % au Japon ou 43 % en Allemagne ! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A noter que tous les march\u00e9s ne sont pas en d\u00e9clin : celui du vinyle a progress\u00e9 de 22,3 % sur un an, pour atteindre 3,7 % de part de march\u00e9 mondial.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54332\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Musique-Streaming-300x161.png\" alt=\"\" width=\"574\" height=\"308\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-Streaming-300x161.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-Streaming.png 734w\" sizes=\"auto, (max-width: 574px) 85vw, 574px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h2><span style=\"font-size: 24px; color: #000080;\"><b>En Am\u00e9rique du nord, une croissance plus importante que la moyenne<\/b><\/span><\/h2>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le march\u00e9 musical en Am\u00e9rique du nord a progress\u00e9 en 2017 de 12,8 %, soit plus rapidement qu\u2019en Asie \/ Australie (5,4 %) ou en Europe (4,3 %) et juste derri\u00e8re l\u2019Am\u00e9rique latine (17,7 %).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A titre de comparaison, la croissance nord-am\u00e9ricaine n\u2019\u00e9tait \u201cque\u201d de 8 % l\u2019ann\u00e9e pass\u00e9e. Si la baisse des revenus physiques n\u2019a \u00e9t\u00e9 que de 0,7 %, ceux issus du streaming ont litt\u00e9ralement d\u00e9coll\u00e9 de quasiment 50 %.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 24px; color: #000080;\"><b>Et non, Despacito n\u2019est pas la chanson de l\u2019ann\u00e9e !<\/b><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si le clip de Despacito est <a href=\"https:\/\/isarta.com\/infos\/?p=53616\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">devenu la vid\u00e9o la plus vue de l\u2019histoire de Youtube<\/span><\/a>, pour l\u2019IFPI, la chanson la plus t\u00e9l\u00e9charg\u00e9e et \u00e9cout\u00e9e est <em>Shape of You<\/em> de Ed Sheeran. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le musicien britannique est d\u2019ailleurs l\u2019artiste de l\u2019ann\u00e9e, du moins celui qui a vendu le plus, devant le torontois Drake qui \u00e9tait num\u00e9ro 1 l\u2019an pass\u00e9.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54334\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/artiste-musique-2017-300x204.png\" alt=\"\" width=\"481\" height=\"327\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/artiste-musique-2017-300x204.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/artiste-musique-2017.png 660w\" sizes=\"auto, (max-width: 481px) 85vw, 481px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54335\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/artiste-2017-254x300.png\" alt=\"\" width=\"466\" height=\"550\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/artiste-2017-254x300.png 254w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/artiste-2017.png 551w\" sizes=\"auto, (max-width: 466px) 85vw, 466px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pour en savoir plus sur le march\u00e9 de\u00a0l\u2019\u00e9coute de musique en continu, vous pouvez aussi d\u00e9couvrir l&rsquo;infographie r\u00e9alis\u00e9e par <a href=\"https:\/\/www.globalwebindex.com\/reports\/music-streaming-around-the-world\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Global Web Index.<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54353\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-1-300x173.png\" alt=\"\" width=\"723\" height=\"417\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-1-300x173.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-1-768x443.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-1.png 806w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-54354\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-2-300x263.png\" alt=\"\" width=\"721\" height=\"632\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-2-300x263.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-2-768x672.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/04\/Musique-GWI-2.png 809w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La F\u00e9d\u00e9ration internationale de l&rsquo;industrie phonographique (IFPI) a publi\u00e9 ce mardi matin son rapport annuel. Que faut-il retenir de cette ann\u00e9e record ? On fait le point.<\/p>\n","protected":false},"author":73,"featured_media":18717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[207],"class_list":["post-54330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Streaming : premi\u00e8re source de revenus de l\u2019industrie musicale en 2017<\/title>\n<meta name=\"description\" content=\"La F\u00e9d\u00e9ration internationale de l&#039;industrie phonographique (IFPI) a publi\u00e9 ce mardi matin son rapport annuel. Que faut-il retenir de cette ann\u00e9e record ? 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