{"id":54760,"date":"2018-05-04T13:23:01","date_gmt":"2018-05-04T17:23:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54760"},"modified":"2018-05-07T10:15:52","modified_gmt":"2018-05-07T14:15:52","slug":"snapchat-linterface-de-la-colere","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/snapchat-linterface-de-la-colere\/","title":{"rendered":"Snapchat : l\u2019interface de la col\u00e8re"},"content":{"rendered":"<p><span style=\"font-size: 12px; color: #999999;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-54766\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-300x167.png\" alt=\"\" width=\"590\" height=\"329\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-300x167.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-768x427.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat.png 788w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>4 mai 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">L&rsquo;application pr\u00e9f\u00e9r\u00e9e des jeunes adultes traverse une zone de turbulences : d\u00e9saffection des utilisateurs apr\u00e8s une refonte controvers\u00e9e, r\u00e9sultats financiers d\u00e9cevants, copie de la part de ses concurrents&#8230; Crise passag\u00e8re ou v\u00e9ritable remise en cause de son mod\u00e8le ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019application au petit fant\u00f4me jaune traverse une bien mauvaise passe. <a href=\"https:\/\/isarta.com\/infos\/?p=54401\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Alors que Twitter et Facebook viennent de pr\u00e9senter des r\u00e9sultats financiers trimestriels \u00e9tincelants<\/span><\/a>, Snapchat, pour sa part, est \u00e0 la peine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au cours des trois premiers mois de l\u2019ann\u00e9e, l\u2019application de partage de photos et de vid\u00e9os n\u2019a gagn\u00e9 que quatre nouveaux millions d\u2019utilisateurs, un niveau historiquement bas, alors que les analystes tablaient plut\u00f4t sur sept millions. Pire : fin mars, il y avait moins de personnes qui utilisaient Snapchat quotidiennement que sur l&rsquo;ensemble du trimestre.<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><em><span style=\"color: #000080;\">Nouveaux utilisateurs sur Snapchat par trimestre<\/span><\/em><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-54762 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-croissance-utilisateurs-300x150.png\" alt=\"\" width=\"674\" height=\"337\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-croissance-utilisateurs-300x150.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-croissance-utilisateurs-768x384.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-croissance-utilisateurs.png 840w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4t\u00e9 revenus, c\u2019est aussi la douche froide. Apr\u00e8s une croissance quasi ininterrompue, ils se sont effondr\u00e9s de pr\u00e8s de 20 % \u00e0 231 M$ par rapport au trimestre pr\u00e9c\u00e9dent.<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 14px;\"><em>Revenus de Snapchat par trimestre<\/em><\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-54763\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-revenus-300x160.png\" alt=\"\" width=\"595\" height=\"318\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-revenus-300x160.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-revenus-768x409.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-revenus.png 854w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Le revenu par utilisateur chutant pour sa part \u00e0 1,21 $ (contre 1,53$ pr\u00e9c\u00e9demment)&#8230; bien loin des 8,25 $ de Facebook !<\/span><\/p>\n<div class=\"flourish-embed\" data-src=\"visualisation\/42577\"><\/div>\n<p><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-54764\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-facebook-300x164.png\" alt=\"\" width=\"616\" height=\"337\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-facebook-300x164.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-facebook-768x420.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-facebook.png 856w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s une perte de 3,4 milliards de dollars am\u00e9ricains l\u2019an pass\u00e9, l\u2019application pl\u00e9biscit\u00e9e des jeunes adolescents, a de nouveau perdu plus de 385 millions de dollars au premier trimestre. Cons\u00e9quences : Snap a chut\u00e9 de plus de 20 % en bourse et s\u2019appr\u00eate \u00e0 licencier une centaine d\u2019employ\u00e9s. Une troisi\u00e8me vague de d\u00e9parts depuis son introduction en Bourse, l\u2019an pass\u00e9.<\/span><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Une nouvelle interface qui ne passe pas aupr\u00e8s de sa communaut\u00e9<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La raison de cette d\u00e9gringolade ? La nouvelle interface, lanc\u00e9e le 8 f\u00e9vrier dernier, qui visait \u00e0 mieux s\u00e9parer le contenu des amis et celui des marques et m\u00e9dias (<\/span><a href=\"http:\/\/www.01net.com\/actualites\/pourquoi-la-nouvelle-interface-de-snapchat-est-une-bonne-idee-1380794.html\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">afin de mieux mettre en valeur cette section qui lui rapporte de l\u2019argent<\/span><\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rat\u00e9. La refonte n\u2019a pas du tout \u00e9t\u00e9 du go\u00fbt des utilisateurs. Une <\/span><a href=\"https:\/\/www.change.org\/p\/snap-inc-remove-the-new-snapchat-update\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">p\u00e9tition en ligne<\/span><\/span><\/a><span style=\"font-weight: 400;\"> r\u00e9clamant le retour de l\u2019ancienne version a r\u00e9uni plus de 1,2 million de signataires. La vedette de t\u00e9l\u00e9-r\u00e9alit\u00e9 et demi-soeur de Kim Kardashian, Kylie Jenner,\u00a0<\/span><a href=\"http:\/\/www.lapresse.ca\/techno\/reseaux-sociaux\/201802\/23\/01-5155003-un-tweet-de-kylie-jenner-coute-13-milliard-a-snapchat.php\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">aurait m\u00eame fait perdre plus de 1 milliard de dollars en bourse \u00e0 l\u2019application<\/span><\/span><\/a><span style=\"font-weight: 400;\">, \u00e0 la suite\u2026 d\u2019un tweet ! <\/span><span style=\"font-weight: 400;\">\u00ab <em>Est-ce que quelqu&rsquo;un d&rsquo;autre n&rsquo;ouvre plus Snapchat ? Ou c&rsquo;est juste moi&#8230; euh, c&rsquo;est tellement triste<\/em> \u00bb, avait-elle \u00e9crit.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\">sooo does anyone else not open Snapchat anymore? Or is it just me&#8230; ugh this is so sad.<\/p>\n<p>\u2014 Kylie Jenner (@KylieJenner) <a href=\"https:\/\/twitter.com\/KylieJenner\/status\/966429897118728192?ref_src=twsrc%5Etfw\">21 f\u00e9vrier 2018<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Il faut dire qu\u2019entre temps, l\u2019application cr\u00e9\u00e9e en 2011 et qui a toujours refus\u00e9 de se faire racheter par Google ou Facebook, s\u2019est fait all\u00e8grement copier par ses concurrents : images \u00e9ph\u00e9m\u00e8res, filtres et m\u00eame les Stories qui ont fait sa renomm\u00e9e. Copi\u00e9\u2026 et m\u00eame <\/span><a href=\"http:\/\/www.01net.com\/actualites\/les-stories-d-instagram-sont-deux-fois-plus-populaires-que-celles-de-snapchat-1292465.html#content\/contribution\/edit\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">d\u00e9pass\u00e9 par Instagram<\/span><\/span><\/a><span style=\"font-weight: 400;\"> ou <\/span><a href=\"https:\/\/www.presse-citron.net\/whatsapp-est-aussi-en-train-decraser-snapchat\/\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">WhatsApp<\/span><\/span><\/a><span style=\"font-weight: 400;\">, toutes deux d\u00e9tenues par <a href=\"https:\/\/isarta.com\/infos\/?p=54615\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">le r\u00e9seau social de Mark Zuckerberg<\/span><\/a>, et <a href=\"https:\/\/isarta.com\/infos\/?p=54194\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">qui poss\u00e8dent beaucoup plus d\u2019abonn\u00e9s que Snapchat<\/span><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir indiqu\u00e9 qu\u2019il n\u2019y aurait pas de retour en arri\u00e8re, Evan Spiegel, le cr\u00e9ateur et PDG de 27 ans de l\u2019application a finalement <\/span><a href=\"https:\/\/quebec.huffingtonpost.ca\/2018\/04\/10\/snapchat-mise-a-jour-stories-ordre-chronologique_a_23407460\/\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">fait machine arri\u00e8re<\/span><\/span><\/a><span style=\"font-weight: 400;\"> il y a quelques semaines, alert\u00e9 vraisemblablement par ces mauvais chiffres.<\/span><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Une communaut\u00e9 qui fait r\u00eaver les annonceurs&#8230; mais difficile \u00e0 mon\u00e9tiser<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mais au-del\u00e0 de cette pol\u00e9mique sur son interface, la vraie question que se posent les analystes est le mod\u00e8le \u00e9conomique de Snapchat. La valorisation \u00e0 17 milliards de dollars\u00a0<\/span><span style=\"font-weight: 400;\">de la jeune pousse tient \u00e0 sa capacit\u00e9 \u00e0 capter la cible des jeunes adolescents mieux qu\u2019aucune autre application. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.emarketer.com\/content\/snapchat-headline\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Selon le cabinet eMarketer<\/span><\/a>, ces derniers pr\u00e9f\u00e8rent en effet largement Snapchat \u00e0 Instagram, selon un sondage effectu\u00e9 aux Etats-Unis.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-54765\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-Instagram-emarketer-300x204.png\" alt=\"\" width=\"589\" height=\"401\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-Instagram-emarketer-300x204.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/Snapchat-Instagram-emarketer.png 467w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ne reste qu\u2019\u00e0 valoriser ce tr\u00e9sor&#8230; sachant qu\u2019il est nettement plus difficile d\u2019int\u00e9grer de la publicit\u00e9 pour le moment sur Snapchat par rapport \u00e0 Facebook ou Instagram. Sa tentative de diversification avec ses lunettes connect\u00e9es Spectacles n\u2019a pas \u00e9t\u00e9 une franche r\u00e9ussite. Qu\u2019importe, l\u2019application persiste et vient d\u2019en lancer la <\/span><a href=\"https:\/\/techcrunch.com\/2018\/04\/26\/snapchat-spectacles-2\/\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">deuxi\u00e8me version<\/span><\/span><\/a><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat qui n\u2019a que 6 ans, peut toutefois se rassurer en regardant l\u2019histoire d\u2019une autre application qui a connu de nombreux soubresauts : Twitter. Cette derni\u00e8re, qui vient d\u2019encha\u00eener un deuxi\u00e8me trimestre de b\u00e9n\u00e9fices d\u2019affil\u00e9e, n&rsquo;a commenc\u00e9 \u00e0 \u00eatre rentable\u2026 que plus de 10 ans apr\u00e8s sa cr\u00e9ation ! Reste \u00e0 savoir si la patience de ses investisseurs sera, elle-aussi, \u00e9ph\u00e9m\u00e8re ou non.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Source des graphiques : <\/span><a href=\"https:\/\/www.recode.net\/2018\/5\/1\/17306868\/snap-earnings-q1-2018-user-growth-redesign\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">Recode<\/span><\/span><\/a><\/em><\/p>\n<p>D&rsquo;autres articles pour approfondir le sujet :<\/p>\n<ul>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=54194\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">10 informations surprenantes sur l\u2019usage d\u2019Internet dans le monde<\/span><\/a><\/li>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=53808\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Publicit\u00e9s en ligne : Amazon et Snapchat peuvent-ils d\u00e9loger le duopole Google-Facebook ?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=54007\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Une majorit\u00e9 de Canadiens trouvent que les publicit\u00e9s sont plus intrusives aujourd\u2019hui<\/span><\/a><\/li>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=54493\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00ab\u00a0La majorit\u00e9 des entreprises qu\u00e9b\u00e9coises ont encore des progr\u00e8s \u00e0 faire sur Instagram\u00a0\u00bb<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Les formations Isarta en lien avec le sujet<\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34484\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Email Marketing : d\u00e9velopper ses ventes et fid\u00e9liser sa client\u00e8le<\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34273\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Facebook<\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34295\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Twitter, Instagram, Pinterest, LinkedIn et Snapchat<\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=33909\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Marketing d\u2019influence : Cr\u00e9er une campagne efficace<\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px; color: #3366ff;\"><a href=\"https:\/\/isarta.com\/formations\/?p=35508\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Les mill\u00e9niaux : les comprendre, les g\u00e9rer<\/span><\/a><\/span><\/p>\n<p style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;application pr\u00e9f\u00e9r\u00e9e des jeunes adultes traverse une zone de turbulences : d\u00e9saffection des utilisateurs apr\u00e8s une refonte controvers\u00e9e, r\u00e9sultats financiers d\u00e9cevants, copie de la part de ses concurrents&#8230; Crise passag\u00e8re ou v\u00e9ritable remise en cause de son mod\u00e8le ?<\/p>\n","protected":false},"author":73,"featured_media":54766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[207,186,364,206,233,215],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/54760"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=54760"}],"version-history":[{"count":0,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/54760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/54766"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=54760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=54760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=54760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}