{"id":54861,"date":"2018-05-08T15:00:46","date_gmt":"2018-05-08T19:00:46","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54861"},"modified":"2018-05-08T15:26:11","modified_gmt":"2018-05-08T19:26:11","slug":"etude-les-depenses-publicitaires-mondiales-en-hausse-de-74-en-2018","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/etude-les-depenses-publicitaires-mondiales-en-hausse-de-74-en-2018\/","title":{"rendered":"Etude : Les d\u00e9penses publicitaires mondiales en hausse de 7,4 % en 2018"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-54863\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/cris-tagupa-606858-unsplash-300x200.jpg\" alt=\"\" width=\"590\" height=\"393\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/cris-tagupa-606858-unsplash-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/cris-tagupa-606858-unsplash-768x512.jpg 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/cris-tagupa-606858-unsplash-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 590px) 85vw, 590px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">8 mai 2018<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000080; font-size: 20px;\">Selon un rapport r\u00e9cent d\u2019eMarketer, la publicit\u00e9 en ligne deviendra majoritaire \u00e0 partir de 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eMarketer vient de publier son <\/span><a href=\"https:\/\/www.emarketer.com\/content\/global-ad-spending\"><span style=\"font-weight: 400;\"><span style=\"color: #3366ff;\">dernier rapport<\/span><\/span><\/a><span style=\"font-weight: 400;\"> de prospective sur l\u2019\u00e9volution des d\u00e9penses publicitaires dans le monde ces prochaines ann\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2018, le cabinet d\u2019\u00e9tude new-yorkais pr\u00e9voit une hausse annuelle des sommes investies en publicit\u00e9 de 7,4 % (628,63 milliards de dollars am\u00e9ricains). Un chiffre notamment tir\u00e9 par la coupe du monde de soccer, le 2e \u00e9v\u00e9nement sportif le plus regard\u00e9 au monde apr\u00e8s les Jeux Olympiques d\u2019\u00e9t\u00e9, qui se d\u00e9roulera en Russie en juin prochain.<\/span><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">La part des d\u00e9penses en ligne en progression constante<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La part des d\u00e9penses en ligne repr\u00e9sente 43,5 % de ce montant cette ann\u00e9e. Sachant que, selon eMarketer, le niveau d\u2019\u00e9quilibre entre d\u00e9penses publicitaires en ligne et traditionnelles sera atteint en 2020 et que les premi\u00e8res seront majoritaires dans les ann\u00e9es suivantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/isarta.com\/infos\/?p=54529\"><span style=\"color: #3366ff;\">Comme nous l\u2019\u00e9voquions r\u00e9cemment<\/span><\/a>, le mobile est l\u2019\u00e9l\u00e9ment d\u00e9terminant dans cette forte croissance : il repr\u00e9sentera 67,3 % de la publicit\u00e9 num\u00e9rique cette ann\u00e9e et atteindra m\u00eame pr\u00e8s de 42 % des d\u00e9penses publicitaires totales en 2022.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-54862\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/eMarketer-publicite-en-ligne-2018-300x277.png\" alt=\"\" width=\"586\" height=\"541\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/eMarketer-publicite-en-ligne-2018-300x277.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/eMarketer-publicite-en-ligne-2018.png 491w\" sizes=\"auto, (max-width: 586px) 85vw, 586px\" \/><span style=\"font-size: 24px; color: #000080;\">L&rsquo;Asie sera le premier march\u00e9 publicitaire mondial d&rsquo;ici 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u2019un point de vue g\u00e9ographique, les march\u00e9s asiatiques (33,%5) et nord-am\u00e9ricains (37%) repr\u00e9senteront plus des deux tiers (70,5 %) des d\u00e9penses publicitaires cette ann\u00e9e. Pour autant, eMarketer s\u2019attend \u00e0 ce que l\u2019Asie d\u00e9passe l\u2019Am\u00e9rique du nord en termes de d\u00e9penses publicitaires d\u2019ici 2022 et devienne ainsi la premi\u00e8re r\u00e9gion au monde en la mati\u00e8re.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette ann\u00e9e, le march\u00e9 asiatique va s\u2019accro\u00eetre de 10,7 % (contre 6,6 % en Am\u00e9rique du nord), largement tir\u00e9 par la Chine qui en repr\u00e9sente pr\u00e8s de la moiti\u00e9 (45,5%).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>D&rsquo;autres articles pour approfondir le sujet :<\/p>\n<ul>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=54194\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">10 informations surprenantes sur l\u2019usage d\u2019Internet dans le monde<\/span><\/a><\/li>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=53808\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Publicit\u00e9s en ligne : Amazon et Snapchat peuvent-ils d\u00e9loger le duopole Google-Facebook ?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/isarta.com\/infos\/?p=54007\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Une majorit\u00e9 de Canadiens trouvent que les publicit\u00e9s sont plus intrusives aujourd\u2019hui<\/span><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Les formations Isarta en lien avec le sujet<\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34484\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><span style=\"font-size: 20px;\">Email Marketing : d\u00e9velopper ses ventes et fid\u00e9liser sa client\u00e8le<\/span><\/span><\/a><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34273\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Facebook<\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=34295\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Twitter, Instagram, Pinterest, LinkedIn et Snapchat<\/span><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a href=\"https:\/\/isarta.com\/formations\/?p=33909\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Marketing d\u2019influence : Cr\u00e9er une campagne efficace<\/span><\/a><\/span><\/p>\n<p style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon un rapport r\u00e9cent d\u2019eMarketer, la publicit\u00e9 en ligne deviendra majoritaire \u00e0 partir de 2020.<\/p>\n","protected":false},"author":1,"featured_media":54863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[207,186,364,206,233,215,177],"class_list":["post-54861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-amazon","tag-facebook","tag-formations","tag-google","tag-instagram","tag-marketing","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etude : Les d\u00e9penses publicitaires mondiales en hausse de 7,4 % en 2018<\/title>\n<meta name=\"description\" content=\"Selon un rapport r\u00e9cent d\u2019eMarketer, la publicit\u00e9 en ligne deviendra majoritaire \u00e0 partir de 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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