{"id":55336,"date":"2018-05-31T15:30:08","date_gmt":"2018-05-31T19:30:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55336"},"modified":"2018-05-31T15:43:23","modified_gmt":"2018-05-31T19:43:23","slug":"une-majorite-de-canadiens-a-laise-a-partager-leurs-donnees-personnelles","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/une-majorite-de-canadiens-a-laise-a-partager-leurs-donnees-personnelles\/","title":{"rendered":"Une majorit\u00e9 de Canadiens \u00e0 l&rsquo;aise \u00e0 partager leurs donn\u00e9es personnelles"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55601\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/laura-johnston-637062-unsplash-300x200.jpg\" alt=\"\" width=\"638\" height=\"425\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/laura-johnston-637062-unsplash-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/laura-johnston-637062-unsplash-768x512.jpg 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/05\/laura-johnston-637062-unsplash-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">31 mai 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Alors qu&rsquo;une <a href=\"https:\/\/www.ctvnews.ca\/business\/ready-or-not-canadian-business-may-face-sanctions-under-eu-s-gdpr-privacy-law-1.3944795\"><span style=\"color: #3366ff;\">r\u00e9glementation plus s\u00e9v\u00e8re<\/span><\/a>\u00a0(<a href=\"https:\/\/isarta.com\/infos\/?p=54061\"><span style=\"color: #3366ff;\">RGPD<\/span><\/a>) vient d&rsquo;\u00eatre mise en place en Europe afin de prot\u00e9ger la vie priv\u00e9e des consommateurs, de nouvelles donn\u00e9es indiquent que les consommateurs sont enclins \u00e0 partager leurs renseignements personnels sous certaines conditions.<\/span><\/p>\n<p>Selon une <a href=\"https:\/\/www.the-cma.org\/about\/blog\/data-privacy-study_what-the-canadian-consumer-really-thinks\"><span style=\"color: #3366ff;\">enqu\u00eate<\/span><\/a> men\u00e9e par la Canadian Marketing Association (CMA), plus de trois quarts des Canadiens sont \u00e0 l&rsquo;aise avec le fait de partager leurs donn\u00e9es. Ce pourcentage est encore plus \u00e9lev\u00e9 chez les jeunes de 18 \u00e0 35 ans, soit 86\u00a0%.<\/p>\n<p>\u00c9videmment, les Canadiens n&rsquo;acceptent pas de partager leurs renseignements sous n&rsquo;importe quelles conditions. John Wiltshire, pr\u00e9sentement \u00e0 la t\u00eate de la CMA, pr\u00e9cise que ceux-ci sont pr\u00eats \u00e0 le faire en retour de certains b\u00e9n\u00e9fices (des rabais par exemple) et dans la mesure o\u00f9 ces <a href=\"https:\/\/isarta.com\/infos\/?p=53567\"><span style=\"color: #3366ff;\">donn\u00e9es sont prot\u00e9g\u00e9es ad\u00e9quatement<\/span><\/a>. La confiance envers les organisations qui collectent et partagent les donn\u00e9es ainsi que leur <a href=\"https:\/\/isarta.com\/infos\/?p=53868\"><span style=\"color: #3366ff;\">degr\u00e9 de transparence<\/span><\/a> sont effectivement des conditions essentielles chez une grande partie des consommateurs.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Des constats similaires \u00e0 l&rsquo;\u00e9chelle mondiale<\/strong><\/span><\/h2>\n<p>L&rsquo;enqu\u00eate de l&rsquo;association canadienne fait partie int\u00e9grante d&rsquo;une <a href=\"http:\/\/globaldma.com\/global-data-privacy\/\"><span style=\"color: #3366ff;\">\u00e9tude<\/span><\/a> men\u00e9e pour le compte de la Global Alliance of Data-Driven Marketing Associations (GDMA) \u00e0 l&rsquo;\u00e9chelle mondiale \u00e0 propos de la confidentialit\u00e9 des donn\u00e9es.<\/p>\n<p>Ces deux recherches permettent de constater que le degr\u00e9 d&rsquo;aisance des consommateurs canadiens \u00e0 partager leurs renseignements personnels est comparable \u00e0 celui qu&rsquo;on retrouve ailleurs dans le monde. En effet, 77\u00a0% des r\u00e9pondants sond\u00e9s dans dix diff\u00e9rents pays se disent \u00e0 l&rsquo;aise avec ce partage d&rsquo;information.<\/p>\n<p>Toujours au niveau mondial, il peut \u00eatre surprenant de constater que le pourcentage de consommateurs se disant nullement ou tr\u00e8s peu concern\u00e9s par la collecte et l&rsquo;\u00e9change de donn\u00e9es personnelles (26\u00a0%) soit comparable \u00e0 celui des r\u00e9pondants ne voulant en aucun cas partager ce type d&rsquo;information (23\u00a0%). On remarque le m\u00eame ph\u00e9nom\u00e8ne au Canada.<\/p>\n<p>Au Canada comme ailleurs, une grande part des gens sont d&rsquo;avis que le partage de renseignements personnels est normal dans une soci\u00e9t\u00e9 moderne et qu&rsquo;il est n\u00e9cessaire au bon fonctionnement des choses.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Les formations Isarta en lien avec le sujet<\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><a href=\"https:\/\/isarta.com\/formations\/?p=34484\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Email Marketing : d\u00e9velopper ses ventes et fid\u00e9liser sa client\u00e8le<\/span><\/a><\/strong><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><a href=\"https:\/\/isarta.com\/formations\/?p=34273\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Facebook<\/span><\/a><\/strong><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><a href=\"https:\/\/isarta.com\/formations\/?p=34295\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Gestion de communaut\u00e9 : Twitter, Instagram, Pinterest, LinkedIn et Snapchat<\/span><\/a><\/strong><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><a href=\"https:\/\/isarta.com\/formations\/?p=33909\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Marketing d\u2019influence : Cr\u00e9er une campagne efficace<\/span><\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors qu&rsquo;une r\u00e9glementation plus s\u00e9v\u00e8re\u00a0(RGPD) vient d&rsquo;\u00eatre mise en place en Europe afin de prot\u00e9ger la vie priv\u00e9e des consommateurs, de nouvelles donn\u00e9es indiquent que les consommateurs sont enclins \u00e0 partager leurs renseignements personnels sous certaines conditions.<\/p>\n","protected":false},"author":2,"featured_media":55601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[186,364,233,215],"class_list":["post-55336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articleswebrs","tag-facebook","tag-formations","tag-instagram","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une majorit\u00e9 de Canadiens \u00e0 l&#039;aise \u00e0 partager leurs donn\u00e9es personnelles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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