{"id":56287,"date":"2018-06-21T14:40:16","date_gmt":"2018-06-21T18:40:16","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=56287"},"modified":"2018-08-09T15:59:47","modified_gmt":"2018-08-09T19:59:47","slug":"quelles-sont-les-publicites-les-plus-regardees-dans-le-monde-sur-youtube","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/quelles-sont-les-publicites-les-plus-regardees-dans-le-monde-sur-youtube\/","title":{"rendered":"Quelles sont les publicit\u00e9s les plus regard\u00e9es dans le monde sur Youtube ?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56290\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Dior-Portman-300x173.png\" alt=\"\" width=\"673\" height=\"388\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/06\/Dior-Portman-300x173.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2018\/06\/Dior-Portman.png 725w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">21 juin 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">A l&rsquo;occasion des Cannes Lions 2018, le festival international de la cr\u00e9ativit\u00e9 qui se tient dans le sud de la France du 18 au 22 juin, Youtube a d\u00e9voil\u00e9 les 10 publicit\u00e9s les plus vues sur ces 12 derniers mois. Les voici.<\/span><\/p>\n<p>Chaque mois, Youtube pr\u00e9sente son <a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/video\/leaderboards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">classement des publicit\u00e9s les plus regard\u00e9es en ligne par les internautes<\/span><\/a><span style=\"color: #3366ff;\">.<\/span> Et chaque ann\u00e9e, le m\u00e9dia social propri\u00e9t\u00e9 de Google effectue une <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-154\/marketing-collections\/youtube\/youtube-ads-leaderboard-cannes-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">\u00e9dition sp\u00e9ciale pour les Lions de Cannes<\/span><\/a>.<\/p>\n<p>Cette ann\u00e9e, les 10 vid\u00e9os du classement comptent plus de 450 millions de visionnages , dont plus de 100 millions pour la publicit\u00e9 \u00e9mouvante de LG, premi\u00e8re de ce palmar\u00e8s. D&rsquo;ailleurs, les marques technologiques forment la majorit\u00e9 des publicit\u00e9s les plus populaires, avec la pr\u00e9sence de LG donc, mais aussi d&rsquo;Apple (avec une publicit\u00e9 tr\u00e8s \u00e9nergique), Samsung (qui ne manque pas d&rsquo;\u00e9gratigner frontalement la marque \u00e0 la pomme, \u00e0 regarder !), <a href=\"https:\/\/isarta.com\/infos\/?p=54340\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Amazon<\/span><\/a> ou encore les <a href=\"https:\/\/isarta.com\/infos\/?p=55455\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">marques de jeux vid\u00e9os<\/span><\/a> (Nintendo, Supercell).<\/p>\n<p>On retrouve \u00e9galement <a href=\"https:\/\/isarta.com\/infos\/?p=54241\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">quelques personnalit\u00e9s<\/span><\/a> comme l&rsquo;actrice Nathalie Portman, \u00e9g\u00e9rie de Dior, ou Anthony Hopkins, Gordon Ramsay ou encore&#8230; <a href=\"https:\/\/isarta.com\/infos\/?p=54385\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Jeff Bezos<\/span><\/a> dans la publicit\u00e9 d&rsquo;Amazon !<\/p>\n<p>Les trois premiers du classement viennent d&rsquo;Inde, de Finlande et de France.<\/p>\n<h2><span style=\"font-size: 24px;\"><span style=\"color: #000080;\">10.\u00a0<em>A Slimy Situation<\/em> &#8211; <em>Choose How To Save LEGO City!<\/em> (8,8 millions de vues)<\/span><\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : LEGO<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : RGA<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Intitiative<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/JqirDgtXxbs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 dir=\"ltr\"><span style=\"color: #000080; font-size: 24px;\">9. John Lewis\u00a0&#8211; publicit\u00e9 de No\u00ebl 2017 \u2013 #MozTheMonster (9,9 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : John Lewis<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : adam&amp;eveDDB<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Manning Gottlieb OMD<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Jw1Y-zhQURU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px;\"><span style=\"color: #000080;\">8.\u00a0<strong>Budweiser &#8211; Publicit\u00e9 du <em>Super Bowl<\/em> 2018<\/strong>\u00a0\u2013 \u00a0<em>Stand By You<\/em>\u00a0<\/span><span style=\"color: #000080;\">(20 millions de vues)<\/span><\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Budweiser<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : David<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Dentsu Aegis Network<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CxGUmtRLm5g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">7.\u00a0<em><strong>Super Mario Odyssey Musical<\/strong>\u00a0\u2013 Jump Up, Super Star!<\/em> (22,8 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Nintendo<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : Leo Burnett<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Blue 449<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/g4xW9aCg2zY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">6.\u00a0<strong>Apple<\/strong>\u00a0\u2013 <em>Meet iPhone X<\/em>\u00a0(24,8 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Apple<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : en interne<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : OMD<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/mW6hFttt_KE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">5.\u00a0\u00a0<strong>Samsung Galaxy<\/strong>\u00a0\u2013 <em>Growing Up<\/em>\u00a0(26,6 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Samsung Mobile Etats-Unis<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : Wieden+Kennedy<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Starcom<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/R59TevgzN3k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">4.\u00a0\u00a0<strong>Alexa perd sa voix<\/strong>\u00a0\u2013 Publicit\u00e9 d&rsquo;Amazon pour le <em>Super Bowl<\/em> (46,6 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Amazon<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : Lucky Generals &amp; D1<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Blue 449<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/J6-8DQALGt4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">3.\u00a0<strong>MISS DIOR<\/strong>\u00a0\u2013 La nouvelle Eau de Parfum\u00a0(90,4 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Christian Dior<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : en interne<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Havas Etats-Unis<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/h4s0llOpKrU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">2.\u00a0Clash of Clans: <em>How Do We Get Over There?<\/em>\u00a0(94,3 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : Supercell<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : Barton F. Graf<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : en interne<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/TfQc3pDBHaY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">1.\u00a0LG &#8211; Life is good (104 millions de vues)<\/span><\/h2>\n<ul>\n<li id=\"info\" class=\"style-scope ytd-video-primary-info-renderer\">Marque : LG India<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence cr\u00e9ative : HS ad<\/li>\n<li class=\"style-scope ytd-video-primary-info-renderer\">Agence M\u00e9dia : Havas India<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/60zlBxiUwxQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Nous, on a bien aim\u00e9 la bataille que se livrent Apple et Samsung. Et vous, quelle est votre pr\u00e9f\u00e9r\u00e9e ?<\/p>\n<hr class=\"isarta-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>A l&rsquo;occasion des Cannes Lions 2018, le festival international de la cr\u00e9ativit\u00e9 qui se tient dans le sud de la France du 18 au 22 juin, Youtube a d\u00e9voil\u00e9 les 10 publicit\u00e9s les plus vues sur ces 12 derniers mois. Les voici.<\/p>\n","protected":false},"author":1,"featured_media":56290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[207,206,215],"class_list":["post-56287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articlesmarketing-communications","tag-amazon","tag-google","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quelles sont les publicit\u00e9s les plus regard\u00e9es dans le monde sur Youtube ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/quelles-sont-les-publicites-les-plus-regardees-dans-le-monde-sur-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelles sont les publicit\u00e9s les plus regard\u00e9es dans le monde sur Youtube ?\" \/>\n<meta property=\"og:description\" content=\"A l&#039;occasion des Cannes Lions 2018, le festival international de la cr\u00e9ativit\u00e9 qui se tient dans le sud de la France du 18 au 22 juin, Youtube a d\u00e9voil\u00e9 les 10 publicit\u00e9s les plus vues sur ces 12 derniers mois. 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