{"id":62033,"date":"2020-01-20T16:40:23","date_gmt":"2020-01-20T15:40:23","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=62033"},"modified":"2020-03-24T19:45:51","modified_gmt":"2020-03-24T18:45:51","slug":"publicites-du-super-bowl-liv-a-quoi-faut-il-sattendre-cette-annee","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/publicites-du-super-bowl-liv-a-quoi-faut-il-sattendre-cette-annee\/","title":{"rendered":"Publicit\u00e9s du Super Bowl LIV : \u00e0 quoi faut-il s\u2019attendre cette ann\u00e9e ?"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-62036\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2020\/01\/superbowl-publicite-300x143.png\" alt=\"\" width=\"690\" height=\"329\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2020\/01\/superbowl-publicite-300x143.png 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2020\/01\/superbowl-publicite-768x367.png 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2020\/01\/superbowl-publicite-1024x490.png 1024w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2020\/01\/superbowl-publicite.png 1123w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">29 janvier 2020<\/span><\/p>\n<p><strong><span style=\"font-size: 20px; color: #333333;\"><a href=\"https:\/\/nypost.com\/2019\/05\/03\/nfl-fox-changing-commercial-strategy-for-super-bowl-liv\/\" target=\"_blank\" rel=\"noopener\">5,6 millions de dollars<\/a>&#8230; c&rsquo;est le prix qu&rsquo;il en co\u00fbtera cette ann\u00e9e pour une publicit\u00e9 de 30 secondes au Super Bowl LIV, pr\u00e9sent\u00e9 le 2 f\u00e9vrier 2020. \u00c0 ce prix, mieux vaut \u00eatre certain de son placement et pr\u00e9senter un message qui permettra d&rsquo;atteindre ses objectifs !\u00a0<\/span><\/strong><strong><span style=\"font-size: 20px; color: #333333;\">Voici un aper\u00e7u des annonceurs, des messages et des personnalit\u00e9s que l&rsquo;on pourra voir lors de la prochaine grande f\u00eate du football&#8230; et de la publicit\u00e9.<\/span><\/strong><\/p>\n<h2><span style=\"color: #000080;\"><strong>Des retours&#8230;<\/strong><\/span><\/h2>\n<p>Il y a dix ans, Snickers lan\u00e7ait sa campagne <em><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=GkAnLtqWDhc\">You&rsquo;re Not You When You&rsquo;re Hungry<\/a><\/em>\u00a0(<em>vous n&rsquo;\u00eates pas vous-m\u00eames lorsque vous avez faim<\/em>) du Super Bowl 2010.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/GkAnLtqWDhc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Celle-ci a donn\u00e9 lieu \u00e0 une foule de <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=qIVDxL2lgN4\">publicit\u00e9s cocasses<\/a> au fil des ans.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qIVDxL2lgN4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Absent lors des deux derni\u00e8res \u00e9ditions, Snickers effectue un retour cette ann\u00e9e afin de f\u00eater le dixi\u00e8me anniversaire de cette campagne. Il est <a href=\"https:\/\/www.ispot.tv\/ad\/ZCvV\/snickers-super-bowl-2020-teaser-snickersfixtheworld-living-at-home\">d\u00e8s maintenant possible<\/a> d&rsquo;avoir un aper\u00e7u de ce qui sera diffus\u00e9.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/hgdCf8LjWQA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/RT7ImQBa2HQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Un autre retour attendu sera celui du <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=UoiFt6Hr0cE\"><em>Old Spice Guy<\/em><\/a>, pr\u00e9sent lui aussi pour les dix ans de la campagne le mettant en vedette.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/UoiFt6Hr0cE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>De plus, Budweiser Canada fera revivre la publicit\u00e9 bien connue \u00ab\u00a0WHASSUP\u00a0\u00bb \u00e0 l\u2019occasion de son 20e anniversaire. En collaboration avec Uber, l&rsquo;entreprise veut encourager les Canadiens \u00e0 choisir une fa\u00e7on plus intelligente de rentrer \u00e0 la maison. <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=NAwCWOtR39M&amp;feature=youtu.be\">Le message<\/a> sera diffus\u00e9e\u00a0exclusivement au Canada.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/ikkg4NobV_w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/NAwCWOtR39M\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Parmi les autres marques qui feront un grand retour comme annonceur, il y a Porsche. Celle-ci revient <a href=\"https:\/\/www.engadget.com\/2020\/01\/25\/porsche-taycan-super-bowl-ad\/\" target=\"_blank\" rel=\"noopener\">apr\u00e8s 23 ans d&rsquo;absence<\/a> afin de faire la promotion de sa voiture \u00e9lectrique Taycan.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/24qCxP8usm0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"color: #000080;\"><strong>&#8230;Des fid\u00e8les&#8230;<\/strong><\/span><\/h2>\n<p>Parmi les annonceurs fid\u00e8les qui seront de retour en 2020, il y a \u00e9videmment Anheuser-Busch InBev (Budweiser, Bud Light), qui nous a donn\u00e9 parmi <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=vSNaXc8KR1g\">les meilleures pubs<\/a> des derni\u00e8res ann\u00e9es.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/vSNaXc8KR1g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/yt-zXuAAD6Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Hyundai, qui a d\u00e9j\u00e0 d\u00e9voil\u00e9 <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=Xgnodq54yr4\">un aper\u00e7u de sa publicit\u00e9<\/a>, sera pr\u00e9sent pour une 12e fois dans les 13 derni\u00e8res \u00e9ditions.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Xgnodq54yr4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000080; font-size: 24px;\"><strong>&#8230;Des c\u00e9l\u00e9brit\u00e9s&#8230;<\/strong><\/span><\/p>\n<p>Humour et c\u00e9l\u00e9brit\u00e9s, voici deux \u00e9l\u00e9ments que nous sommes <a href=\"https:\/\/isarta.com\/infos\/62651\/\" target=\"_blank\" rel=\"noopener\">certains de retrouver dans les pubs du Super Bowl<\/a>. Cette ann\u00e9e, plusieurs vedettes seront \u00e0 l&rsquo;avant-plan. Parmi elles, Mc Hammer, <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=rqVOlvU-MaI\">qui s&rsquo;associe avec Cheetos<\/a>, la YouTubeuse canadienne Lilly Singh avec Olay et <a href=\"https:\/\/www.985fm.ca\/nouvelles\/automobile\/276777\/le-retour-du-nom-hummer-sera-confirme-lors-du-super-bowl\" target=\"_blank\" rel=\"noopener\">LeBron James avec General Motors<\/a>.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/rqVOlvU-MaI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/KxP-2BY5FM0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/wXcV6v5LXIQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Notons aussi que Sylvester Stallone sera de la partie. Il sera pr\u00e9sent dans un <a href=\"https:\/\/variety.com\/2019\/digital\/news\/facebook-super-bowl-ad-chris-rock-sylvester-stallone-1203448584\/\" target=\"_blank\" rel=\"noopener\">message de 60 secondes de Facebook<\/a>, qui fait une premi\u00e8re apparition lors du Super Bowl. Pour l&rsquo;occasion, il partagera la vedette avec l&rsquo;acteur Chris Rock.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/0_KAQSNg_ac\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/RdKvGBhaMWI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/FQdZmGRiQEI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>&#8230; et des publicit\u00e9s engag\u00e9es ?<\/strong><\/span><\/h2>\n<p>Verra-t-on encore cette ann\u00e9e des <a href=\"https:\/\/isarta.com\/infos\/a-quoi-faut-il-sattendre-en-termes-de-publicite-lors-du-super-bowl\/\" target=\"_blank\" rel=\"noopener\">publicit\u00e9s engag\u00e9es ou \u00e0 saveur politique<\/a> ? Aux \u00c9tats-Unis, dans un pays tr\u00e8s divis\u00e9, il y a toujours un risque \u00e0 produire de tels messages. L&rsquo;an dernier, Gillette a produit The Best Men Can Be, qui a \u00e9t\u00e9 salu\u00e9e par plusieurs comme l&rsquo;une des meilleures campagnes de l&rsquo;ann\u00e9e. Elle a toutefois \u00e9t\u00e9 largement <a href=\"https:\/\/www.thecut.com\/2019\/01\/gillette-the-best-men-can-be-commercial-backlash.html\">d\u00e9cri\u00e9e par d&rsquo;autres<\/a>. Le message n&rsquo;a finalement pas \u00e9t\u00e9 pr\u00e9sent\u00e9 durant la grande finale comme il \u00e9tait initialement pr\u00e9vu.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/koPmuEyP3a0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dans tous les cas, nous aurons droit \u00e0 au moins deux messages politiques lors du Super Bowl, soit ceux du pr\u00e9sident am\u00e9ricain Donald Trump et du milliardaire Michael Bloomberg, candidat \u00e0 la primaire d\u00e9mocrate pour les \u00e9lections de 2020. Chacun pr\u00e9sentera un message de 60 secondes dont le contenu reste \u00e0 d\u00e9terminer.<\/p>\n<p>Verrons-nous \u00e0 cette occasion les deux publicit\u00e9s les plus controvers\u00e9es du Super Bowl LIV ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5,6 millions de dollars&#8230; c&rsquo;est le prix qu&rsquo;il en co\u00fbtera cette ann\u00e9e pour une publicit\u00e9 de 30 secondes au Super Bowl LIV. Voici un aper\u00e7u de celles que l&rsquo;on pourra voir lors de la prochaine grande f\u00eate du football US&#8230; et de la publicit\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":62036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,265,3],"tags":[186],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/62033"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=62033"}],"version-history":[{"count":3,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/62033\/revisions"}],"predecessor-version":[{"id":62065,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/62033\/revisions\/62065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/62036"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=62033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=62033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=62033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}