{"id":62842,"date":"2020-12-23T08:30:39","date_gmt":"2020-12-23T07:30:39","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=62842"},"modified":"2021-01-05T17:43:09","modified_gmt":"2021-01-05T16:43:09","slug":"eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\/","title":{"rendered":"Eulerian.io : une solution marketing offerte gratuitement aux entreprises"},"content":{"rendered":"

\"\"<\/p>\n

23 d\u00e9cembre<\/span><\/p>\n

Proposer un service d’attribution gratuitement et en ligne, pour tous, \u00e0 travers le monde : c’est le pari des \u00e9quipes d’Eulerian<\/a>, \u00e9diteur de solutions marketing, en r\u00e9ponse \u00e0 la pand\u00e9mie.<\/strong><\/span><\/p>\n

L’entreprise fran\u00e7aise, bas\u00e9e \u00e9galement au Qu\u00e9bec et dans certains pays d’Europe, a d\u00e9cid\u00e9 d’offrir une bo\u00eete \u00e0 outils gratuite, nomm\u00e9e Eulerian.io<\/a>, proposant un ensemble d’outils d\u00e9di\u00e9s \u00e0 l’optimisation et l’automatisation marketing aux entreprises.<\/p>\n

Selon,\u00a0Akim Belllour,\u00a0Chief Revenue Officer du groupe, la mise en march\u00e9 de ce produit gratuit a \u00e9t\u00e9 acc\u00e9l\u00e9r\u00e9e par la crise sanitaire actuelle :<\/p>\n

On s’est vite aper\u00e7u que la question de l\u2019attribution allait \u00eatre encore plus importante pour les marchands en ligne. On a souhait\u00e9 acc\u00e9l\u00e9rer la mise en march\u00e9 de cet outil pour venir soutenir le d\u00e9veloppement de certains annonceurs et leur permettre de mieux mesurer leurs d\u00e9penses m\u00e9dia, maximiser leurs investissements et les aider dans leur relance. \u00bb<\/span><\/p><\/blockquote>\n

De l’attribu… quoi?<\/strong><\/p>\n

L’attribution marketing est une donn\u00e9e importante pour tout organisme ou entreprise pr\u00e9sent.e en ligne.<\/p>\n

R\u00e9sum\u00e9e en quelques mots, il s’agit de la d\u00e9marche qui consiste \u00e0 attribuer totalement ou partiellement une conversion (achat, lead, etc.) \u00e0 un point de contact ou un canal marketing.<\/p>\n

Comme expliqu\u00e9 sur le site de l’entreprise, \u00ab gr\u00e2ce \u00e0 l\u2019attribution, (une entreprise est)<\/em> en mesure de proc\u00e9der \u00e0 des analyses et de trouver les r\u00e9ponses \u00e0 toutes (ses)<\/em> questions, comme \u00ab\u00a0Quel canal a contribu\u00e9 \u00e0 cr\u00e9er de l\u2019engagement?\u00a0\u00bb, \u00ab\u00a0Quels points de contact \u00e9taient inutiles?\u00a0\u00bb ou encore \u00ab\u00a0Quel clic fut d\u00e9cisif?\u00a0\u00bb. \u00bb<\/p>\n

Selon l’entreprise, proposer un service d’attribution gratuit servira \u00e9galement \u00e0 \u00e9duquer les dirigeants marketing \u00e0 cet enjeu, encore trop peu connu dans l’industrie.<\/p>\n

La masse march\u00e9 est encore en phase d\u2019apprentissage et d\u2019\u00e9mancipation sur le sujet de l’attribution. On le voit d’ailleurs bien : 50% des utilisateurs de la version gratuite d’Eulerian sont des PME qui ont des budgets encore quelque peu limit\u00e9s et\/ou qui cherchent encore leurs strat\u00e9gies num\u00e9riques, et l’autre 50% repr\u00e9sente des plus grands groupes\u00a0en pleine transformation digitale, qui cherchent eux \u00e0 se faire une religion et \u00e0 comprendre comment fonctionne l\u2019attribution. \u00bb<\/span><\/p><\/blockquote>\n

Eulerian.io fonctionne d’ailleurs en mode 100% self-service <\/em>: les utilisateurs g\u00e8rent eux m\u00eame la mise en place du produit et les analyses,\u00a0mais il est \u00e9galement possible de faire appel au r\u00e9seau de partenaires certifi\u00e9s Eulerian.<\/p>\n

Une alternative \u00e0 Google Analytics<\/strong><\/p>\n

Google Analytics, Facebook ou d’autres (plus) grands groupes proposent \u00e9galement certains outils de mesure et d’analyse.<\/p>\n

Toutefois, Eulerian se d\u00e9tache de ceux-ci gr\u00e2ce \u00e0 certaines sp\u00e9cificit\u00e9s :<\/p>\n

Contrairement \u00e0 ces outils, Eulerian n’ach\u00e8te pas ni ne vend d’espaces publicitaires. Nous nous basons uniquement sur la mesure de la performance publicitaire. C’est un prisme d’analyse quelque peu diff\u00e9rent \u00bb, ajoute\u00a0Akim Belllour.<\/span><\/p><\/blockquote>\n

Une solution \u00e9galement plus impartiale, selon Akim Bellour :<\/p>\n

Les grands acteurs sont quelque peu \u00ab\u00a0juge et partie\u00a0\u00bb \u00e0 nos yeux. Ils vendent les produits et les analyses, et inversement. \u00bb<\/span><\/p><\/blockquote>\n

L’\u00e9diteur fran\u00e7ais se trouve donc dans une position singuli\u00e8re, aux c\u00f4t\u00e9s d\u2019\u00e9diteurs am\u00e9ricains traditionnels bien ancr\u00e9s dans l’industrie.<\/p>\n

Les \u00e9quipes tiennent tout de m\u00eame \u00e0 proposer une alternative logicielle, \u00e9conomique et peut-\u00eatre \u00e9galement id\u00e9ologique, \u00e0 un moment o\u00f9 tout est trust\u00e9<\/em> par les tr\u00e8s gros et o\u00f9 les parts des plus petits sont de plus en plus fines.<\/p>\n

\n
Cr\u00e9dits photo de une :\u00a0Stephen Phillips – Hostreviews \/ Unsplash<\/h6>\n","protected":false},"excerpt":{"rendered":"

Proposer un service d’attribution gratuitement et en ligne, pour tous, \u00e0 travers le monde : c’est le pari des \u00e9quipes d’Eulerian, \u00e9diteur de solutions marketing, en r\u00e9ponse \u00e0 la pand\u00e9mie.<\/p>\n","protected":false},"author":76,"featured_media":62843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,264,265,3],"tags":[306,186,308,206,215,301,307],"class_list":["post-62842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-markcom","category-caroussel","category-en-avant-isarta-emplois","category-articlesmarketing-communications","tag-eulerian","tag-facebook","tag-france","tag-google","tag-marketing","tag-marketing-web","tag-outils"],"yoast_head":"\nEulerian.io : une solution marketing offerte gratuitement aux entreprises<\/title>\n<meta name=\"description\" content=\"Proposer un service d'attribution gratuitement et en ligne, pour tous : c'est le pari des \u00e9quipes d'Eulerian, \u00e9diteur de solutions marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eulerian.io : une solution marketing offerte gratuitement aux entreprises\" \/>\n<meta property=\"og:description\" content=\"Proposer un service d'attribution gratuitement et en ligne, pour tous : c'est le pari des \u00e9quipes d'Eulerian, \u00e9diteur de solutions marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T07:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-05T16:43:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2020\/12\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash-1024x625.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"625\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire Aboudarham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Aboudarham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\\\/\"},\"author\":{\"name\":\"Claire Aboudarham\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/65e073cc55a0086b1b41fb42a9fd0111\"},\"headline\":\"Eulerian.io : une solution marketing offerte gratuitement aux entreprises\",\"datePublished\":\"2020-12-23T07:30:39+00:00\",\"dateModified\":\"2021-01-05T16:43:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\\\/\"},\"wordCount\":613,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/eulerian-io-une-solution-marketing-offerte-gratuitement-aux-entreprises\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/stephen-phillips-hostreviews-co-uk-shr_Xn8S8QU-unsplash.jpg\",\"keywords\":[\"eulerian\",\"Facebook\",\"france\",\"Google\",\"marketing\",\"marketing web\",\"outils\"],\"articleSection\":[\"_ Best OF Membres\",\"Caroussel\",\"En Avant - 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