{"id":63048,"date":"2021-02-28T16:14:40","date_gmt":"2021-02-28T15:14:40","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=63048"},"modified":"2021-02-23T16:16:43","modified_gmt":"2021-02-23T15:16:43","slug":"clubhouse-6-choses-a-savoir-sur-le-reseau-social-du-moment","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/clubhouse-6-choses-a-savoir-sur-le-reseau-social-du-moment\/","title":{"rendered":"Clubhouse : 6 choses \u00e0 savoir sur le r\u00e9seau social du moment"},"content":{"rendered":"

\"\"<\/p>\n

28 f\u00e9vrier 2021<\/p>\n

Le nouveau r\u00e9seau social bas\u00e9 uniquement sur les conversations orales en direct conna\u00eet un succ\u00e8s fulgurant. D\u00e9couverte de Clubhouse en 6 faits saillants.<\/strong><\/span><\/p>\n

1. Une application bas\u00e9e sur des conversations orales en direct<\/strong><\/p>\n

Expliquons d\u00e9j\u00e0 le principe de cette application, dont le principe va \u00e0 l’encontre de la majorit\u00e9 des r\u00e9seaux sociaux actuels. Sur Clubhouse, pas de publication, pas de photos, pas de vid\u00e9os, pas de hashtag. Ni \u00e9crit ni visuel. Juste de l’audio ! Et pas du balado, juste du direct.<\/p>\n

L’utilisateur se prom\u00e8ne au gr\u00e9 des salons (rooms<\/em>) de discussion, limit\u00e9s \u00e0 5 000 personnes en simultan\u00e9, et peut \u00e9couter des conversations sur les th\u00e9matiques de son int\u00e9r\u00eat. Une sorte de meet-up oraux ou de d\u00e9bat radiophonique 2.0 en somme. Pour participer, il suffit de demander \u00e0 la personne mod\u00e9ratrice.<\/p>\n

2. Une communication virale<\/strong><\/p>\n

Autre particularit\u00e9 saugrenue : l’application n’est disponible pour le moment que pour les personnes d\u00e9tentrices d’un iPhone ou d’un iPad. La version Android n’\u00e9tant pas encore sortie.<\/p>\n

Et, m\u00eame avec un appareil flanqu\u00e9 d’une pomme au dos, il n’est pas possible d’y acc\u00e9der spontan\u00e9ment ! Il fauten effet \u00eatre parrain\u00e9. Chaque utilisateur dispose de deux invitations \u00e0 partager \u00e0 son entourage. De quoi susciter bien entendu la convoitise. Et de g\u00e9n\u00e9rer ce petit sentiment d’\u00e9litisme de club priv\u00e9.<\/p>\n

3. Des c\u00e9l\u00e9brit\u00e9s au rendez-vous<\/strong><\/p>\n

Pour ajouter \u00e0 la ferveur sur les r\u00e9seaux sociaux, l’application s’est appuy\u00e9e sur des personnalit\u00e9s connues pour d\u00e9velopper sa notori\u00e9t\u00e9.<\/p>\n

Les entrepreneurs Elon Musk et Mark Zuckerberg, l’animatrice Oprah Winfrey, l’acteur Jared Leto, l’humoriste fran\u00e7ais Jamel Debbouze, les rappeurs am\u00e9ricains\u00a0Meek Mill et 21\u00a0Savage… Tous ont \u00e9chang\u00e9 avec les auditeurs sur la plateforme depuis ses d\u00e9buts.<\/p>\n

4. L’esprit de Twitter des d\u00e9buts<\/strong><\/p>\n

C’est en tout cas ce que disent ceux qui ont test\u00e9 le concept, notamment\u00a0Bruno Guglielminetti<\/a>, consultant en strat\u00e9gie num\u00e9rique. Du fait de la barri\u00e8re \u00e0 l’entr\u00e9e, Clubhouse est vierge des traditionnels trolls. Les gens s’\u00e9coutent, se laissent parler, \u00e9changent… Pour le moment du moins.<\/p>\n

Et en p\u00e9riode de confinement partout sur la plan\u00e8te, ce besoin de reconnexion aide sans conteste le d\u00e9veloppement de l’application !<\/p>\n

5. Une licorne… de moins d’un an !<\/strong><\/p>\n

Un succ\u00e8s fulgurant. Clubhouse a en effet \u00e9t\u00e9 cr\u00e9\u00e9 en Californie en mars 2020 par\u00a0Paul Davison et Rohan Seth, le premier entrepreneur de la Silicon Valley, le second, ing\u00e9nieur chez Google.<\/p>\n

Le Monde explique d’ailleurs<\/a> que la communaut\u00e9 afro-am\u00e9ricaine, sous l’impulsion de certains investisseurs de l’application, a grandement particip\u00e9 \u00e0 son succ\u00e8s d\u00e8s son lancement.<\/p>\n

En janvier, Clubhouse \u00e9tait -d\u00e9j\u00e0- valoris\u00e9 plus de un milliard de dollars, lui accordant le statut de licorne et, aujourd’hui, elle compte plus de 10 millions d’utilisateurs. Malgr\u00e9 son banissement de Chine, en f\u00e9vrier dernier.<\/p>\n

6. Des controverses malgr\u00e9 tout<\/strong><\/p>\n

Ce \u00ab\u00a0Linkedin vocal\u00a0\u00bb sugg\u00e8re quelques questions. D’une part, comment faire de la mod\u00e9ration sur un r\u00e9seau social audio, autrement dit sans mots-cl\u00e9s ni visuels ? Surtout quand on parle de conversations en direct… impossibles \u00e0 enregistrer ni \u00e0 rediffuser.<\/p>\n

Ce dernier point est aussi la source d’un sentiment de\u00a0\u00ab\u00a0fear of missing out\u00a0\u00bb (FOMO)<\/em>, la peur de rater quelque chose d\u2019important, g\u00e9n\u00e9r\u00e9 par Clubhouse. Ce qui peut la rendre tr\u00e8s chronophage et addictive. Des sites pointent \u00e9galement d\u00e9j\u00e0 des failles de s\u00e9curit\u00e9<\/a>.<\/p>\n

Selon le New York Times, le r\u00e9seau social ne souhaiterait pas vendre de la publicit\u00e9 mais plut\u00f4t se r\u00e9mun\u00e9rer par le biais d’\u00e9venements payants, d’un mod\u00e8le d’abonnement ou de pourboires. Affaire \u00e0 suivre donc.<\/p>\n

Et vous, que pensez-vous de Clubhouse ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Le nouveau r\u00e9seau social bas\u00e9 uniquement sur les conversations orales en direct conna\u00eet un succ\u00e8s fulgurant. D\u00e9couverte de Clubhouse en 6 faits saillants.<\/p>\n","protected":false},"author":73,"featured_media":63049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264,265,1],"tags":[206,363],"class_list":["post-63048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-en-avant-isarta-emplois","category-articleswebrs","tag-google","tag-reseaux-sociaux"],"yoast_head":"\nClubhouse : 6 choses \u00e0 savoir sur le r\u00e9seau social du moment - Isarta Infos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/clubhouse-6-choses-a-savoir-sur-le-reseau-social-du-moment\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clubhouse : 6 choses \u00e0 savoir sur le r\u00e9seau social du moment - Isarta Infos\" \/>\n<meta property=\"og:description\" content=\"Le nouveau r\u00e9seau social bas\u00e9 uniquement sur les conversations orales en direct conna\u00eet un succ\u00e8s fulgurant. 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