{"id":63064,"date":"2021-03-08T14:43:28","date_gmt":"2021-03-08T13:43:28","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=63064"},"modified":"2021-03-06T14:46:24","modified_gmt":"2021-03-06T13:46:24","slug":"la-rapide-desaffection-de-facebook-chez-la-generation-z-au-profit-dinstagram-snapchat-et-tiktok","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/la-rapide-desaffection-de-facebook-chez-la-generation-z-au-profit-dinstagram-snapchat-et-tiktok\/","title":{"rendered":"La rapide d\u00e9saffection de Facebook chez la g\u00e9n\u00e9ration Z\u2026 au profit d\u2019Instagram, Snapchat et TikTok"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-63065\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/03\/Mobile-reseaux-sociaux-768x512-300x200.jpg\" alt=\"\" width=\"659\" height=\"439\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/03\/Mobile-reseaux-sociaux-768x512-300x200.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/03\/Mobile-reseaux-sociaux-768x512.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/p>\n<p><span style=\"font-size: 10px;\">8 mars 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Le site d&rsquo;orientation pour les jeunes, Diplomeo, vient de publier une <a href=\"https:\/\/diplomeo.com\/actualite-sondage_reseaux_sociaux_jeunes_2021\" target=\"_blank\" rel=\"noopener\">enqu\u00eate tr\u00e8s instructive<\/a> sur l&rsquo;usage des r\u00e9seaux sociaux chez les jeunes Fran\u00e7ais. En voici les faits saillants.<\/strong><\/span><\/p>\n<p>Cette \u00e9tude a \u00e9t\u00e9 men\u00e9e aupr\u00e8s\u00a0de 4 682 r\u00e9pondants \u00e2g\u00e9s de 16 \u00e0 25 ans, entre d\u00e9cembre 2020 et janvier 2021. Les donn\u00e9es sont donc tr\u00e8s r\u00e9centes et plut\u00f4t significatives.<\/p>\n<p><strong>La d\u00e9saffection \u00e9clair de Facebook<\/strong><\/p>\n<p>Le constat principal qui saute aux yeux ? L&rsquo;usage de Facebook est en chute libre ! Le <a href=\"https:\/\/isarta.com\/infos\/les-jeunes-preferent-desormais-snapchat-et-instagram-est-ce-grave-pour-facebook\/\" target=\"_blank\" rel=\"noopener\">ph\u00e9nom\u00e8ne n&rsquo;est certes pas nouveau<\/a>, mais il s&rsquo;aggrave pour le firme de Mark Zuckerberg.<\/p>\n<p>En 2017, la quasi totalit\u00e9 (93 %) des r\u00e9pondants utilisaient Facebook, ce qui en faisait le r\u00e9seau social num\u00e9ro 1 de cette g\u00e9n\u00e9ration. Quatre ans plus tard, ils ne sont plus que 54 % ! Dans le coeur (et la poche) des 16-25 ans, on retrouve d\u00e9sormais Instagram (82 %) &#8211; propri\u00e9t\u00e9 du groupe Facebook malgr\u00e9 tout &#8211; puis Snapchat (74 %).<\/p>\n<table class=\"table table-bordered table-condensed table-hover table-striped\">\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>Instagram<\/strong><\/td>\n<td><strong>Snapchat<\/strong><\/td>\n<td><strong>Facebook<\/strong><\/td>\n<td><strong>Twitter<\/strong><\/td>\n<td><strong>TikTok<\/strong><\/td>\n<td><strong>Pinterest<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total fin 2017<\/td>\n<td>64%<\/td>\n<td>82%<\/td>\n<td>93%<\/td>\n<td>53%<\/td>\n<td>&#8211;<\/td>\n<td>32%<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Total fin 2018<\/td>\n<td>73%<\/td>\n<td>73%<\/td>\n<td>67%<\/td>\n<td>33%<\/td>\n<td>4%<\/td>\n<td>18%<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td>Total fin 2019<\/td>\n<td>81%<\/td>\n<td>74%<\/td>\n<td>61%<\/td>\n<td>33%<\/td>\n<td>10%<\/td>\n<td>17%<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td><strong>Total cette ann\u00e9e<\/strong><\/td>\n<td><strong>82%<\/strong><\/td>\n<td><strong>74%<\/strong><\/td>\n<td><strong>54%<\/strong><\/td>\n<td><strong>39%<\/strong><\/td>\n<td><strong>38%<\/strong><\/td>\n<td><strong>23%<\/strong><\/td>\n<td><strong>22%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Source : <a href=\"https:\/\/diplomeo.com\/actualite-sondage_reseaux_sociaux_jeunes_2021\" target=\"_blank\" rel=\"noopener\">Diplomeo (<\/a>Le r\u00e9seau de la derni\u00e8re colonne est Linkedin)<\/em><\/p>\n<p>Notons qu&rsquo;\u00e0 l&rsquo;\u00e9chelle mondiale, <a href=\"https:\/\/infobref.com\/facebook-vieillit\/\" target=\"_blank\" rel=\"noopener\">comme le souligne InfroBref<\/a>, l&rsquo;\u00e9rosion de sa base d&rsquo;utilisateurs chez les plus jeunes n&#8217;emp\u00eache pas la progression constante de ses abonn\u00e9s. Qui seront bient\u00f4t 3 milliards !<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/infobref.com\/app\/uploads\/2021\/02\/statistic_id264810_facebook_-number-of-monthly-active-users-worldwide-2008-2020-800x594.png\" \/><\/p>\n<p><strong>Des indicateurs secondaires aussi n\u00e9gatifs<\/strong><\/p>\n<p>Les r\u00e9sultats d\u00e9taill\u00e9s sont encore plus dramatiques pour Facebook et n&rsquo;annoncent rien de bon pour les prochaines ann\u00e9es.\u00a0En effet, seulement\u00a028 %\u00a0des 16-18 ans utilisent Facebook, contre\u00a068 %\u00a0de leurs a\u00een\u00e9s !<\/p>\n<p>Par ailleurs, m\u00eame parmi les plateformes de messagerie, les 16-18 ans semblent bouder l&rsquo;application Messenger (30 % contre 67 % des 20-25 ans) au profit de Snapchat (66 % VS 43 % des plus \u00e2g\u00e9s). Facebook est enfin le r\u00e9seau le plus supprim\u00e9 cette ann\u00e9e (10 %), devant Twitter (8%), Instagram (6%) et Snapchat (6%).<\/p>\n<table class=\"table table-bordered table-condensed table-hover table-striped\">\n<tbody>\n<tr>\n<td><\/td>\n<td><strong>Facebook<\/strong><\/td>\n<td><strong>Twitter<\/strong><\/td>\n<td><strong>Instagram\u00a0<\/strong><\/td>\n<td><strong>Snapchat<\/strong><\/td>\n<td><strong>TikTok<\/strong><\/td>\n<td><strong>Pinterest<\/strong><\/td>\n<td><strong>LinkedIn<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Total fin 2018<\/td>\n<td>17%<\/td>\n<td>12%<\/td>\n<td>6%<\/td>\n<td>9%<\/td>\n<td>&#8211;<\/td>\n<td>4%<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td>Total fin 2019<\/td>\n<td>12%<\/td>\n<td>8%<\/td>\n<td>6%<\/td>\n<td>9%<\/td>\n<td>4%<\/td>\n<td>3%<\/td>\n<td>1%<\/td>\n<\/tr>\n<tr>\n<td><strong>Total cette ann\u00e9e<\/strong><\/td>\n<td><strong>10%<\/strong><\/td>\n<td><strong>8%<\/strong><\/td>\n<td><strong>6%<\/strong><\/td>\n<td><strong>6%<\/strong><\/td>\n<td><strong>5%<\/strong><\/td>\n<td><strong>2%<\/strong><\/td>\n<td><strong>Moins de 1%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Les raisons de la suppression d&rsquo;un r\u00e9seau social sont vari\u00e9s :<\/p>\n<ul>\n<li>58% parce qu\u2019ils ne les utilisaient plus<\/li>\n<li>50% parce que le contenu ne les int\u00e9resse pas<\/li>\n<li>25% parce qu\u2019ils ne partageaient plus rien<\/li>\n<li>24% parce qu\u2019ils passaient trop de temps dessus<\/li>\n<li>20% pour prot\u00e9ger leurs donn\u00e9es personnelles<\/li>\n<\/ul>\n<p><strong>La perc\u00e9e fulgurante de TikTok<\/strong><\/p>\n<p>Si globalement, hormis Facebook, tous les r\u00e9seaux\u00a0 sociaux ont connu une stabilisation de leur usage en un an, il faut tout de m\u00eame noter la progression spectaculaire de TikTok. L&rsquo;application chinoise est ainsi pass\u00e9e de 10 % d&rsquo;utilisateurs en 2020 \u00e0 38 % aujourd&rsquo;hui !<\/p>\n<p>Il est int\u00e9ressant de noter \u00e0 ce sujet que pr\u00e8s de la moiti\u00e9 des filles (46 %) utilisent TikTok contre moins d&rsquo;un tiers des gar\u00e7ons (30 %). Contraste important en termes de tranche d&rsquo;\u00e2ge :\u00a0les jeunes entre 16 et 18 ans (57%) l&rsquo;utilisent beaucoup plus que ceux qui ont entre 20 et 25 ans (26%). De quoi voir l&rsquo;application chinoise rivaliser lors de la prochaine \u00e9dition du classement avec Facebook&#8230;<\/p>\n<p><strong>Quel usage des r\u00e9seaux sociaux chez la g\u00e9n\u00e9ration Z ?<\/strong><\/p>\n<p>L&rsquo;\u00e9tude se penche \u00e9galement sur les usages globaux chez cette tranche d&rsquo;\u00e2ge, appel\u00e9e couramment la g\u00e9n\u00e9ration Z. Que l&rsquo;on pourrait aussi d\u00e9nommer \u00ab\u00a0g\u00e9n\u00e9ration r\u00e9seaux sociaux\u00a0\u00bb \u00e9tant donn\u00e9 que pr\u00e8s de la moiti\u00e9 (45%) poss\u00e8dent entre 3 et 5 comptes sur l&rsquo;ensemble des r\u00e9seaux sociaux (14 % en ont m\u00eame entre 6 et 10 !).<\/p>\n<p>Ces applications sont essentiellement utilis\u00e9es pour :<\/p>\n<ul>\n<li>discuter avec des ami(e)s (85 %)<\/li>\n<li>Passer le temps (74 %)<\/li>\n<li>S&rsquo;informer (73 %) notamment via Instagram (36 %), Twitter (29 %) et Facebook (28 %)<\/li>\n<li>Se d\u00e9tendre (58 %)<\/li>\n<\/ul>\n<p>Cons\u00e9quence logique, les jeunes passent de plus en plus de temps connect\u00e9s. Si\u00a048% passent moins de deux heures par jour sur Internet,\u00a038% y consacrent entre 3 et 5 heures\u00a0et\u00a014% plus de 5 heures !\u00a0Malgr\u00e9 tout, seulement 3 % des r\u00e9pondants estiment ne pas pouvoir s&rsquo;en passer.<\/p>\n<p><strong>L&rsquo;enjeu du cyberharc\u00e8lement<\/strong><\/p>\n<p>L&rsquo;\u00e9tude aborde \u00e9galement la face plus sombre des r\u00e9seaux sociaux. Ainsi, parmi les sond\u00e9s,\u00a017%\u00a0(22 % pour les filles et 13 % pour les gar\u00e7ons) affirment avoir d\u00e9j\u00e0 \u00e9t\u00e9 la cible de\u00a0harc\u00e8lement\u00a0sur les r\u00e9seaux sociaux, contre\u00a012%\u00a0l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>En g\u00e9n\u00e9ral, ces harc\u00e8lements provienennt d&rsquo;inconnus (58 %) mais \u00e9galement de camarades de classe (39 %) ou d&rsquo;amis (17 %). Une fois n&rsquo;est plus coutume, Facebook est en t\u00eate d&rsquo;un classement cette ann\u00e9e mais pas le plus glorieux, au contraire. C&rsquo;est le premier r\u00e9seau sur lequel les jeunes ont \u00e9t\u00e9 harcel\u00e9s (57 %), devant Instagram (37 %) ou Snapchat (30 %).<\/p>\n<p>A noter que, pour les jeunes qui ont d\u00e9j\u00e0 \u00e9t\u00e9 victimes de harc\u00e8lement sur les r\u00e9seaux sociaux,\u00a047% en ont parl\u00e9 \u00e0 leurs amis,\u00a031% \u00e0 leurs parents,\u00a010% \u00e0 un professionnel\u00a0et\u00a06% \u00e0 un professeur\u00a0ou quelqu\u2019un de leur \u00e9cole.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/f.hellowork.com\/blogdumoderateur\/2021\/02\/infographie-reseaux-sociaux-jeunes-en-2021-1-664x4585.jpg\" \/><\/p>\n<p>Source : <a href=\"https:\/\/www.blogdumoderateur.com\/etude-jeunes-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\">BDM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le site d&rsquo;orientation pour les jeunes, Diplomeo, vient de publier une enqu\u00eate tr\u00e8s instructive sur l&rsquo;usage des r\u00e9seaux sociaux chez les jeunes Fran\u00e7ais. Voici les \u00e9l\u00e9ments \u00e0 retenir.<\/p>\n","protected":false},"author":73,"featured_media":63065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264,265,1],"tags":[186,233,363],"class_list":["post-63064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-en-avant-isarta-emplois","category-articleswebrs","tag-facebook","tag-instagram","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La rapide d\u00e9saffection de Facebook chez la g\u00e9n\u00e9ration Z\u2026 au profit d\u2019Instagram, Snapchat et TikTok - Isarta Infos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/la-rapide-desaffection-de-facebook-chez-la-generation-z-au-profit-dinstagram-snapchat-et-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rapide d\u00e9saffection de Facebook chez la g\u00e9n\u00e9ration Z\u2026 au profit d\u2019Instagram, Snapchat et TikTok - Isarta Infos\" \/>\n<meta property=\"og:description\" content=\"Le site d&#039;orientation pour les jeunes, Diplomeo, vient de publier une enqu\u00eate tr\u00e8s instructive sur l&#039;usage des r\u00e9seaux sociaux chez les jeunes Fran\u00e7ais. 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