{"id":63142,"date":"2021-05-08T17:32:23","date_gmt":"2021-05-08T15:32:23","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=63142"},"modified":"2021-05-12T21:10:26","modified_gmt":"2021-05-12T19:10:26","slug":"quel-a-ete-limpact-de-la-pandemie-sur-lusage-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/quel-a-ete-limpact-de-la-pandemie-sur-lusage-des-reseaux-sociaux\/","title":{"rendered":"Quel a \u00e9t\u00e9 l&rsquo;impact de la pand\u00e9mie sur l&rsquo;usage des r\u00e9seaux sociaux ?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-63143\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/04\/dole777-EQSPI11rf68-unsplash-300x168.jpg\" alt=\"\" width=\"498\" height=\"279\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/04\/dole777-EQSPI11rf68-unsplash-300x168.jpg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/04\/dole777-EQSPI11rf68-unsplash-768x431.jpg 768w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/04\/dole777-EQSPI11rf68-unsplash-1024x575.jpg 1024w\" sizes=\"auto, (max-width: 498px) 85vw, 498px\" \/><\/p>\n<p><span style=\"font-size: 12px;\">12 mai 2021<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Avec une bonne partie de la population mondiale confin\u00e9e l&rsquo;ann\u00e9e derni\u00e8re et oblig\u00e9e de se tourner vers les r\u00e9seaux sociaux pour interagir avec ses proches, la question peut para\u00eetre l\u00e9gitime et intriguante.\u00a0<\/strong><\/span><span style=\"font-size: 20px;\"><strong>L&rsquo;\u00e9tude du Pew Research Center, certes centr\u00e9e sur les Etats-Unis, donne une bonne indication de la r\u00e9ponse&#8230;<\/strong><\/span><\/p>\n<p>Chaque ann\u00e9e, le <a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-in-2021\/\" target=\"_blank\" rel=\"noopener\">coup de sonde du tr\u00e8s s\u00e9rieux Pew Research Center<\/a>\u00a0sur l&rsquo;usage des m\u00e9dias sociaux aux Etats-Unis donne un aper\u00e7u particuli\u00e8rement r\u00e9v\u00e9lateur des grandes tendances en la mati\u00e8re.<\/p>\n<p>L&rsquo;\u00e9dition 2020, sortie le 7 avril dernier, comportait un facteur d&rsquo;attrait suppl\u00e9mentaire avec l&rsquo;impact de la pand\u00e9mie. 1 502 adultes am\u00e9ricains repr\u00e9sentatifs de la population <a href=\"https:\/\/www.pewresearch.org\/internet\/2021\/04\/07\/social-media-use-methodology\/\">ont en effet r\u00e9pondu \u00e0 cette enqu\u00eate<\/a> du 25 janvier au 8 f\u00e9vrier 2021.<\/p>\n<p>On s&rsquo;attendait \u00e0 une explosion des usages, du fait des confinements et de la restriction des activit\u00e9s sociales traditionnelles. Ce ne fut pas vraiment le cas, except\u00e9 pour Youtube (+8 %) et Reddit (+7%). Pour le reste des applications \u00e9tudi\u00e9es, la croissance s&rsquo;est av\u00e9r\u00e9e plut\u00f4t faible.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.pewresearch.org\/internet\/wp-content\/uploads\/sites\/9\/2021\/04\/PI_2021.04.07_social-media_0-01.png?w=640\" \/><\/p>\n<p>Parmi les faits saillants de l&rsquo;\u00e9tude, notons la persistance de Youtube sur la premi\u00e8re marche du palmar\u00e8s, une constante depuis 2018 et son int\u00e9gration dans l&rsquo;enqu\u00eate.<\/p>\n<p>Malgr\u00e9 les pol\u00e9miques et les controverses, Facebook fait de la r\u00e9sistance \u00e0 la deuxi\u00e8me position. Ne parvenant pas \u00e0 franchir le seuil symbolique des 70 % d&rsquo;Am\u00e9ricains qui utilisent la plateforme fr\u00e9quemment, le r\u00e9seau fond\u00e9 par Mark Zuckerberg ne montre malgr\u00e9 tout aucun signe de d\u00e9clin, en tout cas sur cette vue globale.<\/p>\n<p>Derri\u00e8re, nous retrouvons\u00a0Instagram\u00a0(consult\u00e9 par 40 % d&rsquo;Am\u00e9ricains), Pinterest (31 %), LinkedIn (28 %), Snapchat (25 %), Twitter (23 %), WhatsApp (23 %), TikTok (21 %) et Reddit (18 %).<\/p>\n<p><strong>Un foss\u00e9 g\u00e9n\u00e9rationnel pour Snapchat, Instagram et TikTok<\/strong><\/p>\n<p>Plus int\u00e9ressantes peut-\u00eatre encore, les donn\u00e9es par \u00e2ge montrent un profil des usages quelque peu diff\u00e9rent. Youtube reste en t\u00eate avec la quasi totalit\u00e9 (95 %) des 18-29 ans qui utilisent le service de vid\u00e9os.<\/p>\n<p>Mais derri\u00e8re, ce n&rsquo;est pas Facebook (3e \u00e0 70 %) mais&#8230; l&rsquo;application qui lui appartient aussi, Instagram (71 %). Snapchat pointe\u00a0 \u00e0 quelques encablures (65 %&#8230; et 2 % des plus de 65 ans !) tandis que Tik Tok est en croissance constante (48 %).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.pewresearch.org\/internet\/wp-content\/uploads\/sites\/9\/2021\/04\/PI_2021.04.07_social-media_0-02a.png?w=640\" \/><\/p>\n<p>Parmi les autres particularit\u00e9s constat\u00e9s par r\u00e9seau social, il est \u00e0 noter que :<\/p>\n<ul>\n<li>Linkedin est beaucoup plus utilis\u00e9 par les personnes qui ont fait des \u00e9tudes avanc\u00e9es (51 %) que celles qui n&rsquo;en ont pas faites (10 %).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Pinterest est beaucoup plus plebiscit\u00e9 par les femmes (46 %) que par les hommes (16 %)<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.pewresearch.org\/internet\/wp-content\/uploads\/sites\/9\/2021\/04\/PI_2021.04.07_social-media_0-03.png?w=640\" \/><\/p>\n<p><strong>Un foss\u00e9 g\u00e9n\u00e9rationnel pour Snapchat, Instagram et TikTok<\/strong><\/p>\n<p>Si l&rsquo;on regarde l&rsquo;usage d&rsquo;un point de vue un peu plus d\u00e9taill\u00e9e, on remarque que Facebook reste le r\u00e9seau le plus addictif avec 70 % de r\u00e9pondants qui d\u00e9clarent le visiter tous les jours.<\/p>\n<p>Snapchat et Instagram ne sont pas loin derri\u00e8re (59 %) avec cependant un petit avantage pour l&rsquo;application au petit fant\u00f4me jaune qui voit 45 % de ses utilisateurs l&rsquo;utiliser plusieurs fois par jour.<\/p>\n<p>La moiti\u00e9 des visiteurs de Youtube (54 %) regardent pour leur part au moins une vid\u00e9o par jour. Twitter est aussi tr\u00e8s appr\u00e9ci\u00e9. Si seulement 23 % des Am\u00e9ricains vont fr\u00e9quemment sur la plateforme de micro-blogging, la moiti\u00e9 des adeptes de gazouillis 46 %) y vont au moins une fois par jour.<\/p>\n<p>A noter que malgr\u00e9 la pand\u00e9mie, ces chiffres sont relativement stables par rapport <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\">\u00e0 ceux de 2019<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.pewresearch.org\/internet\/wp-content\/uploads\/sites\/9\/2021\/04\/PI_2021.04.07_social-media_0-04.png\" alt=\"Seven-in-ten Facebook users say they visit site daily\" \/><\/p>\n<p>On a h\u00e2te d\u00e9sormais de d\u00e9couvrir la prochaine \u00e9dition pour voir si les tendances observ\u00e9es ici vont se poursuivre et constater (ou non) l&rsquo;arriv\u00e9e de nouveaux joueurs sur ce march\u00e9 occup\u00e9 en grande partie par les GAFA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9tude du Pew Research Center, certes centr\u00e9e sur les Etats-Unis, donne une bonne indication de la r\u00e9ponse&#8230;<\/p>\n","protected":false},"author":73,"featured_media":63143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,264,265,1],"tags":[186,233,363,366],"class_list":["post-63142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-markcom","category-caroussel","category-en-avant-isarta-emplois","category-articleswebrs","tag-facebook","tag-instagram","tag-reseaux-sociaux","tag-tik-tok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel a \u00e9t\u00e9 l&#039;impact de la pand\u00e9mie sur l&#039;usage des r\u00e9seaux sociaux ? 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