{"id":63391,"date":"2021-07-21T13:00:00","date_gmt":"2021-07-21T11:00:00","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=63391"},"modified":"2021-07-16T19:23:10","modified_gmt":"2021-07-16T17:23:10","slug":"pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\/","title":{"rendered":"Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l\u2019avenir"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"383\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/07\/instagram-reels.jpg\" alt=\"\" class=\"wp-image-63392\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/07\/instagram-reels.jpg 681w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/07\/instagram-reels-300x169.jpg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-7633baba-3d62-4874-932f-f8b867f1dc12\">21 juillet 2021<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-7ea303d9-6aa2-4fc4-a6fd-3cf5e39475dc\"><strong>La nouvelle est venue d&rsquo;une courte vid\u00e9o publi\u00e9e sur Twitter (sic) le 30 juin dernier. Adam Mosseri, le responsable d&rsquo;Instagram <a rel=\"noreferrer noopener\" href=\"https:\/\/isarta.com\/infos\/fil-de-presse-demission-des-fondateurs-dinstagram-et-pinterest-sinstalle-a-toronto\/\" target=\"_blank\">depuis le d\u00e9part des cofondateurs de l&rsquo;application<\/a>, en conflit avec la direction de Facebook, sa maison m\u00e8re, y d\u00e9voile les grands sujets du moment.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Changes are coming to video on Instagram \ud83d\udcfa<br><br>At Instagram we\u2019re always trying to build new features that help you get the most out of your experience. Right now we\u2019re focused on four key areas: Creators, Video, Shopping and Messaging. <a href=\"https:\/\/t.co\/ezFp4hfDpf\">pic.twitter.com\/ezFp4hfDpf<\/a><\/p>&mdash; Adam (@mosseri) <a href=\"https:\/\/x.com\/mosseri\/status\/1410297743285829632?ref_src=twsrc%5Etfw\">June 30, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-d823f29b-7f03-4227-bd6c-5038acab59fa\">Il \u00e9voque ainsi les 4 grands piliers sur lesquels l&rsquo;un des r\u00e9seaux les plus populaires chez les jeunes g\u00e9n\u00e9rations travaille actuellement :<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-fe71b86c-3ef8-488c-90b8-de47a0a20100\"><li><strong>Les cr\u00e9ateurs<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-69442441-c95f-496d-83b9-cbcd32e7c053\">On pense bien entendu ici aux nouvelles formules payantes qui arrivent bient\u00f4t sur la plateforme, <a href=\"https:\/\/techcrunch.com\/2021\/06\/30\/instagram-is-developing-its-own-version-of-twitters-super-follow-with-exclusive-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e0 en croire le site d&rsquo;informations technologiques TechCrunch<\/a>. A l&rsquo;image de ce qu&rsquo;<a rel=\"noreferrer noopener\" href=\"https:\/\/isarta.com\/infos\/espaces-vocaux-pourboires-comptes-professionnels-quelles-sont-les-dernieres-nouveautes-sur-twitter\/\" target=\"_blank\">a d\u00e9voil\u00e9 r\u00e9cemment Twitter avec le syst\u00e8me des Super Follow<\/a>, Instagram songe en effet \u00e0 des fonctionnalit\u00e9s d&rsquo;abonnement payant pour acc\u00e9der \u00e0 des contenus exclusifs de cr\u00e9ateurs. Affaire \u00e0 suivre.<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-d4ee7805-08c3-4e52-91bc-14122ffc8d88\"><li><strong>La vid\u00e9o<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-318bdcb7-1f9b-40d6-b9ed-67e0fe9675b4\">On va y revenir justement&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-80b0a55c-67dd-468b-9e9b-5df18afa7ad5\"><li><strong>Le shopping<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-084b53fe-61e8-41ac-bd04-fc6ebfd07561\">Avec le basculement progressif du commerce physique \u00e0 \u00e9lectronique, Instagram veut assur\u00e9ment sa part du g\u00e2teau.<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-ef709724-25cf-4666-a985-02e7a250a3f9\"><li><strong>La messagerie<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-6aa7157f-8b85-4e1e-bce5-2ce3128e98ec\">L\u00e0 encore, ce sujet vient d&rsquo;un changement r\u00e9cent de comportement des utilisateurs qui d\u00e9laissent les fils d&rsquo;actualit\u00e9 au profit des syst\u00e8mes de messagerie des applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-a0750ec3-19a3-41d7-abeb-cea12ffa86f2\"><strong>Le virage strat\u00e9gique de la vid\u00e9o<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-63e5cbaf-6842-42df-97bf-22fe372f4cbd\">Mais l\u00e0 o\u00f9 l&rsquo;ancien cadre dirigeant de Facebook a surtout mis l&rsquo;accent, c&rsquo;est la vid\u00e9o ! Il faut dire que le secteur est en essor tr\u00e8s rapide et s&rsquo;av\u00e8re tr\u00e8s concurrentiel avec la pr\u00e9sence notamment du g\u00e9ant chinois TikTok (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.blogdumoderateur.com\/tiktok-devant-instagram-adolescents-americains\/\" target=\"_blank\">application plus populaire d\u00e9sormais qu&rsquo;Instagram chez les adolescentes am\u00e9ricains<\/a>) et de l&rsquo;incontournable Youtube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-d5e45a3f-dc2f-4ee1-b03a-f3897cf8c5f3\">Adam Mosseri l\u00e2che alors cette phrase :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Nous ne sommes plus une application de partage de photos au format carr\u00e9\u00a0\u00bb<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-6ef27f99-264a-443b-b1ef-b46267955c5f\">Une affirmation surprenante quand on sait que c&rsquo;est par la photo, justement, qu&rsquo;Instagram a b\u00e2ti son succ\u00e8s \u00e0 ses d\u00e9buts et jusqu&rsquo;\u00e0 pr\u00e9sent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-c8e6148e-45da-4aff-b1a1-d4b274a222c5\">Mais il faut s&rsquo;adapter aux tendances du moment. Instagram avait <a href=\"https:\/\/isarta.com\/infos\/snapchat-linterface-de-la-colere\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9j\u00e0 copi\u00e9 \u00e0 l&rsquo;\u00e9poque le format des Story de Snapchat<\/a>, qui s&rsquo;est depuis r\u00e9pandu sur tous les r\u00e9seaux. D\u00e9sormais, la crainte vient de <a href=\"https:\/\/isarta.com\/infos\/la-rapide-desaffection-de-facebook-chez-la-generation-z-au-profit-dinstagram-snapchat-et-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tik Tok qui conna\u00eet un vif succ\u00e8s<\/a> avec ses petites pastilles vid\u00e9os sur fond de musique.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>La premi\u00e8re raison pour laquelle les gens utilisent Instagram est pour se divertir. C&rsquo;est ce qu&rsquo;ils attendent de nous [&#8230;] Cela implique des changements de notre c\u00f4t\u00e9 pour suivre cette tendance du divertissement par la vid\u00e9o,&nbsp;\u00bb poursuit le responsable d&rsquo;Instagram.<\/em><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-50354af3-d156-4764-b774-5ccf52437cda\"><strong>Qu&rsquo;est-ce que cela va engendrer dans les prochains mois concr\u00e8tement ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-6254d1e2-be61-4106-81e3-9702bb6d1e61\">Adama Mosseri donne rendez-vous d&rsquo;ici quelques mois pour voir l&rsquo;importance concret de ce virage strat\u00e9gique. Il \u00e9voque toutefois quelques pistes de la nouvelle exp\u00e9rience \u00e0 laquelle on pourra s&rsquo;attendre \u00e0 l&rsquo;avenir sur Instagram :<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"block-58940e68-c104-46a7-a7ed-f1f39bf97cc9\"><li>Des vid\u00e9os en plein \u00e9cran<\/li><li>Des vid\u00e9os immersives<\/li><li>Des formats adapt\u00e9s au t\u00e9l\u00e9phone<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-f27684ef-db61-4700-969d-72c78f70aad2\">Ce dernier \u00e9voque aussi des exp\u00e9rimentations en cours concernant les recommandations. Autrement dit, il risque d&rsquo;y avoir beaucoup plus de vid\u00e9os dans le fil d&rsquo;actualit\u00e9, m\u00eame de la part de comptes que l&rsquo;utilisateur ne suit pas encore. Un peu \u00e0 l&rsquo;image de&#8230; Tik Tok !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-44763114-c61b-4cc2-bc33-258ebf73cd4c\">Rappelons toutefois que le sujet est loin d&rsquo;\u00eatre nouveau du c\u00f4t\u00e9 de la firme rachet\u00e9e par Facebook en 2012. En 2018, elle s&rsquo;\u00e9tait essay\u00e9 au sujet avec un <a href=\"https:\/\/isarta.com\/infos\/que-vaut-igtv-la-nouvelle-plateforme-video-dinstagram-qui-fait-concurrence-a-youtube-et-snapchat-discover\/\" target=\"_blank\" rel=\"noreferrer noopener\">application d\u00e9di\u00e9e, IGTV<\/a>. Au succ\u00e8s tout relatif si l&rsquo;on en juge par<a href=\"https:\/\/ici.radio-canada.ca\/nouvelle\/1482321\/igtv-bouton-icone-instagram-app-application\" target=\"_blank\" rel=\"noreferrer noopener\"> le retrait discret<\/a>, en janvier 2020, du bouton menant \u00e0 IGTV depuis Instagram. Une petite mort ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-bba53b4f-f76a-4971-b92f-df82a8208a31\">Plus r\u00e9cemment, en ao\u00fbt 2020, Instagram lan\u00e7ait les Reels, des nouveaux formats vid\u00e9os de 15 secondes avec des effets cr\u00e9atifs, inspir\u00e9s largement de Tik Tok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-72947afe-a6da-49b0-bfb2-89439c232d1a\">Visiblement, l&rsquo;application cherche \u00e0 aller plus loin aujourd&rsquo;hui avec ce virage strat\u00e9gique majeur. Une tendance \u00e0 observer de pr\u00e8s dans les prochains mois pour les influenceurs et les comunity managers. Mais qui n&rsquo;est pas sans risque car il faudra toujours contenter les amoureux de la premi\u00e8re heure du r\u00e9seau qui compte plus d&rsquo;un milliard d&rsquo;utilisateurs actifs mensuels dans le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-ed0a11e7-3436-4916-a987-5ae1a845de22\"><hr class=\"isarta-divider\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle est venue d&rsquo;une courte vid\u00e9o publi\u00e9e sur Twitter le 30 juin dernier. Adam Mosseri, le responsable d&rsquo;Instagram y d\u00e9voile les grands sujets du moment. Et le virage strat\u00e9gique \u00e0 venir.<\/p>\n","protected":false},"author":73,"featured_media":63392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,264,265,1],"tags":[186,233],"class_list":["post-63391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-markcom","category-caroussel","category-en-avant-isarta-emplois","category-articleswebrs","tag-facebook","tag-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l\u2019avenir - Isarta Infos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l\u2019avenir - Isarta Infos\" \/>\n<meta property=\"og:description\" content=\"La nouvelle est venue d&#039;une courte vid\u00e9o publi\u00e9e sur Twitter le 30 juin dernier. Adam Mosseri, le responsable d&#039;Instagram y d\u00e9voile les grands sujets du moment. Et le virage strat\u00e9gique \u00e0 venir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-21T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2021\/07\/instagram-reels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"681\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"K\u00e9vin Deniau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kdeniau\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"K\u00e9vin Deniau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\\\/\"},\"author\":{\"name\":\"K\u00e9vin Deniau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/281ad8aba4befeebd440f7646a846c19\"},\"headline\":\"Pourquoi Instagram va beaucoup plus miser sur la vid\u00e9o que les photos \u00e0 l\u2019avenir\",\"datePublished\":\"2021-07-21T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\\\/\"},\"wordCount\":722,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/pourquoi-instagram-va-beaucoup-plus-miser-sur-la-video-que-les-photos-a-lavenir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/instagram-reels.jpg\",\"keywords\":[\"Facebook\",\"Instagram\"],\"articleSection\":[\"_ Best OF Membres\",\"Caroussel\",\"En Avant - Isarta Emplois\",\"Web &amp; 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