{"id":63881,"date":"2022-01-20T22:36:00","date_gmt":"2022-01-20T21:36:00","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=63881"},"modified":"2022-02-17T17:38:39","modified_gmt":"2022-02-17T16:38:39","slug":"que-nous-reservent-les-annonceurs-du-super-bowl-lvi","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/que-nous-reservent-les-annonceurs-du-super-bowl-lvi\/","title":{"rendered":"Que nous r\u00e9servent les annonceurs du Super Bowl LVI ?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/02\/Untitled-1024x512.jpg\" alt=\"\" class=\"wp-image-89640\"\/><\/figure>\n<p>10 f\u00e9vrier 2021<\/p>\n<p><strong>Le Super Bowl LVI sera d\u00e9j\u00e0 le deuxi\u00e8me \u00e0 se tenir en temps de pand\u00e9mie. Cela n\u2019a toutefois pas fait fuir les annonceurs, qui y voient une rare occasion d\u2019annoncer lors d\u2019un \u00e9v\u00e9nement que la majorit\u00e9 des gens regardent en direct. Voyons un peu les annonceurs qui y seront pr\u00e9sents cette ann\u00e9e.<\/strong><\/p>\n<p>Le r\u00e9seau NBC a d\u00e9j\u00e0 <a href=\"https:\/\/variety.com\/2022\/tv\/news\/super-bowl-commercials-sold-out-record-price-1235170854\/\">tout vendu<\/a> les espaces publicitaires pour le Super Bowl LVI, qui se tiendra le 14 f\u00e9vrier \u00e0 Los Angeles. Le montant pay\u00e9 par les annonceurs pour un message de 30 secondes oscillerait autour des 6 millions de dollars am\u00e9ricains, un montant qui aurait donc <a href=\"https:\/\/www.statista.com\/statistics\/217134\/total-advertisement-revenue-of-super-bowls\/\">doubl\u00e9 depuis 10 ans<\/a>. Certains segments auraient m\u00eame \u00e9t\u00e9 vendus autour des 7 millions de dollars. En 2020, c&rsquo;est <a href=\"https:\/\/www.statista.com\/statistics\/251588\/number-and-length-of-network-tv-commercials-in-the-super-bowl\/#:~:text=The%20advertising%20landscape%20during%20the,ad%20time%20of%2046%20minutes.\">46 minutes de publicit\u00e9s<\/a> qui ont \u00e9t\u00e9 pr\u00e9sent\u00e9es durant l&rsquo;\u00e9v\u00e9nement. <\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/217134\/total-advertisement-revenue-of-super-bowls\/\" rel=\"nofollow\"><img decoding=\"async\" src=\"https:\/\/www.statista.com\/graphic\/1\/217134\/total-advertisement-revenue-of-super-bowls.jpg\" alt=\"Statistic: Super Bowl average costs of a 30-second TV advertisement from 2002 to 2021 (in million U.S. dollars) | Statista\" style=\"width: 100%; height: auto !important; max-width:1000px;-ms-interpolation-mode: bicubic;\"><\/a><br \/>Find more statistics at  <a href=\"https:\/\/www.statista.com\" rel=\"nofollow\">Statista<\/a><\/p>\n<p><strong>Plusieurs v\u00e9t\u00e9rans fid\u00e8les au poste<\/strong><\/p>\n<p>Comme \u00e0 chaque ann\u00e9e, de fid\u00e8les annonceurs pr\u00e9senteront des messages lors de la grande finale du football am\u00e9ricain. C\u2019est le cas de Anheuser-Busch, dont plusieurs pubs ont <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=vSNaXc8KR1g\">marqu\u00e9 les esprits au fil<\/a> des ans. Anheuser-Busch est un annonceur majeur pour le Super Bowl, ayant pay\u00e9 l\u2019an dernier plus de 50 millions de dollars en publicit\u00e9. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Top 10 &#039;Budweiser&#039; Super Bowl commercials 1\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/vSNaXc8KR1g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Elle pr\u00e9sentera cette ann\u00e9e un total de <a href=\"https:\/\/variety.com\/2022\/tv\/news\/budweiser-super-bowl-return-commercials-anheuser-busch-1235163660\/\">4 minutes de publicit\u00e9s<\/a> \u00e0 propos de diff\u00e9rents de ses produits, dont la <a href=\"https:\/\/youtu.be\/Vs0YHD0JoCk\">Bud Light Seltzer.<\/a><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Bud Light Seltzer Hard Soda - Land of Loud Flavors (:60s)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Vs0YHD0JoCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>D\u2019autres v\u00e9t\u00e9rans comme Toyota, TurboTax et Avocados from Mexico seront aussi de retour. Ces derniers ont d\u00e9j\u00e0 donn\u00e9 <a href=\"https:\/\/youtu.be\/uTaXlYzTSu8\">un avant-go\u00fbt<\/a> de leur publicit\u00e9 pour le grand match.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Big Game Teaser | Avocados From Mexico (featuring Andy Richter)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uTaXlYzTSu8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>De nouveaux venus<\/strong><\/p>\n<p>Comme \u00e0 chaque ann\u00e9e, le Super Bowl comptera \u00e9galement sur plusieurs nouveaux venus. Signe des temps qui changent, Crypto.com et FTX, des plateformes d\u2019\u00e9changes de crypto-monnaie, seront toutes les deux pr\u00e9sentes cette ann\u00e9e en tant qu\u2019annonceurs. Planet Fitness en sera aussi \u00e0 sa premi\u00e8re pr\u00e9sence, avec <a href=\"https:\/\/youtu.be\/SnoVFlMMdK8\">Lindsay Lohan<\/a> comme t\u00eate d\u2019affiche.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Planet Fitness - What\u2019s Gotten into Lindsay?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/SnoVFlMMdK8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>De son c\u00f4t\u00e9, Booking.com comptera sur Idris Elba pour sa <a href=\"https:\/\/youtu.be\/CWbmcw_GFbU\">premi\u00e8re apparition<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Booking.com | Idris Calls his Legendary Spokes-Blokes for Advice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CWbmcw_GFbU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>De grands retours<\/strong><\/p>\n<p>\u00c0 noter finalement le retour de certaines grandes marques, absentes du Super Bowl depuis de nombreuses ann\u00e9es. C&rsquo;est le cas de Gillette, qui fera un grand retour cette ann\u00e9e apr\u00e8s une absence marqu\u00e9e de 16 ans. L&rsquo;entreprise utilisera son segment de 30 secondes ch\u00e8rement pay\u00e9 afin de promouvoir son nouveau rasoir GilletteLabs razor.<\/p>\n<p>Apr\u00e8s 17 ans d&rsquo;absence, Lay&rsquo;s fera \u00e9galement un retour avec l\u2019aide des com\u00e9diens <a href=\"https:\/\/youtu.be\/Ylw1kiFjDfE\">Seth Rogen et Paul Rudd<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lay\u2019s | \u201cWhat Are We Doing?\u201d Super Bowl LVI Teaser #2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Ylw1kiFjDfE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>\u00c0 tous ces annonceurs s&rsquo;ajouteront plusieurs g\u00e9ants de la techno, dont Google, Meta et Amazon, et bien entendu, une foule de constructeurs automobiles dont Toyota, <a href=\"https:\/\/youtu.be\/ePlQPS9H69s\">Kia<\/a>, GM, Nissan et BMW.<\/p>\n<p>Bon Super Bowl !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Super Bowl LVI sera d\u00e9j\u00e0 le deuxi\u00e8me \u00e0 se tenir en temps de pand\u00e9mie. Cela n\u2019a toutefois pas fait fuir les annonceurs, qui y voient une rare occasion d\u2019annoncer lors d\u2019un \u00e9v\u00e9nement que la majorit\u00e9 des gens regardent en direct.<\/p>\n","protected":false},"author":2,"featured_media":63882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,265,3],"tags":[207,206],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/63881"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=63881"}],"version-history":[{"count":1,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/63881\/revisions"}],"predecessor-version":[{"id":63883,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/63881\/revisions\/63883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/63882"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=63881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=63881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=63881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}