{"id":63963,"date":"2022-04-07T14:00:00","date_gmt":"2022-04-07T12:00:00","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=63963"},"modified":"2022-04-04T17:43:31","modified_gmt":"2022-04-04T15:43:31","slug":"le-web3-va-t-il-transformer-les-usages-numeriques","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/","title":{"rendered":"Le Web3 va-t-il transformer les usages num\u00e9riques ?"},"content":{"rendered":"\n<div id=\"block-51313d7b-b563-41cc-b978-d82ccb7edc7b\" class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684.jpg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684.jpg.\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-f557aa65-b804-492f-8947-a60979c09976\">7 avril 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-81f7049b-59be-42a9-b0bb-4dd665c743d7\"><strong>C&rsquo;est l&rsquo;un des concepts du moment : le Web3. La nouvelle g\u00e9n\u00e9ration de l&rsquo;Internet mondial, bas\u00e9e sur un syst\u00e8me d\u00e9centralis\u00e9. Preuve de cette tendance, le conseil canadien du Web3 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.lapresse.ca\/affaires\/2022-03-29\/des-fintechs-s-unissent-pour-donner-une-voix-a-l-industrie-des-cryptos.php\" target=\"_blank\">vient de voir le jour<\/a>&#8230; M\u00eame si, pour beaucoup, cette notion est encore tr\u00e8s floue. Une <a rel=\"noreferrer noopener\" href=\"https:\/\/heaven.paris\/get-web3\/\" target=\"_blank\">\u00e9tude r\u00e9cente<\/a> montre le niveau de connaissance des jeunes g\u00e9n\u00e9rations en la mati\u00e8re.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-0631819c-0293-43f7-923a-eda5001e1c53\">L&rsquo;agence Heaven s&rsquo;est en effet int\u00e9ress\u00e9e de plus pr\u00e8s \u00e0 ce qui se cache derri\u00e8re les mots qui font flor\u00e8s ces derniers temps dans les discussions en ligne : Crypto, DAO, m\u00e9tavers, NFT, cha\u00eene de blocs etc. Et a interrog\u00e9 plus de 500 personnes \u00e2g\u00e9es de 18 \u00e0 25 ans les 8 et 9 mars derniers afin de conna\u00eetre leur degr\u00e9 de connaissance et d&rsquo;adoption du web3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-188d2f3f-6242-43a1-96be-a84f1cdf3d35\">Premier constat : les diff\u00e9rents termes sont connus \u00e0 des degr\u00e9s divers. Ainsi, une majorit\u00e9 d&rsquo;entre eux connaissent les crypto monnais et les NFT (jetons non fongibles), voire le m\u00e9tavers. C&rsquo;est nettement moins le cas pour le web3 en soi ou les DAO (organisation autonome d\u00e9centralis\u00e9e).<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-df0a7b47-97e6-457e-b4e0-fb7e72608725\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-3c649663-33a4-4ddd-8e04-a9e8419f61b9\">Autre enseignement : il semble que cet univers soit pour le moment plut\u00f4t l&rsquo;apanage de la population masculine. Ainsi, 87% des r\u00e9pondants d\u00e9clarant conna\u00eetre tous les concepts web3 test\u00e9s sont des hommes.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-e6ca27e6-d815-4cbd-ba47-eaa6a9fe4f08\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-1.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-1.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-4cdcb920-df73-4caf-8388-f298999bf93a\">Parmi les plateformes les plus connues, Discord et Fortnite occupent les premi\u00e8res places et de loin.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-bbad5a62-deab-4faa-a544-45f0230248ff\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-2-1024x383.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-2-1024x383.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-a419ecff-f16b-4e31-9b61-b83bbd8c006f\"><strong>Un fort int\u00e9r\u00eat pour les cryptomonnaies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-9e83d414-1a9b-43db-80d7-fa16b1a15295\">Un des faits surprenants de l&rsquo;\u00e9tude : pr\u00e8s d&rsquo;un tiers des r\u00e9pondants poss\u00e8dent des cryptomonnaies ! Alors que, au sein de la population, ce taux ne d\u00e9passe pas les 10%. Sans compter qu&rsquo;un autre tiers des 18-25 ans envisagent d&rsquo;en acheter.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-3b863ce0-a2af-4409-b5ba-598d96842fad\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-3.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-3.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-a1b66fbf-759f-4a51-a8af-439e6e15891a\">Quand on s&rsquo;int\u00e9resse aux motivations de possession, on se rend compte que les raisons sont bien plus financi\u00e8res qu&rsquo;id\u00e9ologiques. La plupart \u00e9voquent en effet la constitution d&rsquo;une \u00e9pargne ou l&rsquo;attrait du rendement. M\u00eame s&rsquo;ils sont bien conscients des risques de volatilit\u00e9 des cours, la premi\u00e8re crainte \u00e9voqu\u00e9e (43,59 %), devant la peur de perte d&rsquo;acc\u00e8s \u00e0 son portefeuille (37,67 %).<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-90416ccc-9627-4e77-ae7a-454742015085\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-4.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-4.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-ae8d5d0b-e329-42e8-83a1-08e41c6bef06\"><strong>La grande vogue des NFT<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-d2607000-dab9-4e65-80b5-4ee7e484761a\">Les NFT (non-fongible tokens, ou jetons non fongibles), ces certificats num\u00e9riques qui garantissent l&rsquo;authenticit\u00e9 et la propri\u00e9t\u00e9 exclusive d&rsquo;un objet num\u00e9rique sont aussi surprenamment plebiscit\u00e9s par les jeunes g\u00e9n\u00e9rations. La moiti\u00e9 d&rsquo;entre eux envisagent en effet d&rsquo;en acheter.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-d0b57167-6496-42d7-9888-3a32de193a48\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-5.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-5.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-60bb1c72-2b11-4364-8cb6-139553ac5bd6\">De quoi parle-t-on pr\u00e9cis\u00e9ment ? D&rsquo;oeuvres artistiques num\u00e9riques, d&rsquo;items li\u00e9s \u00e0 un jeu vid\u00e9o ou de cartes virtuelles \u00e0 collectionner par exemple, selon les r\u00e9ponses les plus cit\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-c5249480-21e4-48c4-92e7-374802ae6d1d\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-6.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-6.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-f7409631-f79d-467b-9271-046878aa1996\">Il faut aussi avoir \u00e0 l&rsquo;esprit que pr\u00e8s de la moiti\u00e9 (48 %) des 18-25 ans admettent avoir d\u00e9j\u00e0 achet\u00e9 des biens virtuels (tels les accessoires que l&rsquo;on peut se procurer sur Fortnite&#8230; sans oublier les micro-transactions que l&rsquo;on retrouve sur TikTok).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-2915246a-8f4a-4325-aa95-55a315d64207\"><strong>Les m\u00e9tavers encore peu fr\u00e9quent\u00e9s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-360dc071-98d7-45f2-aeb3-52678168c285\">Passons maintenant aux m\u00e9ta-univers, ces nouveaux univers virtuels dont Facebook (devenu Meta) est une future figure de proue. L&rsquo;adoption est encore parcellaire chez les plus jeunes : 22 % en ont d\u00e9j\u00e0 fr\u00e9quent\u00e9 et 56% envisagent potentiellement de le faire. Pourtant, ils sont pr\u00eats : 53 % ont d\u00e9j\u00e0 achet\u00e9 ou cr\u00e9\u00e9 leur propre avatar virtuel et l&rsquo;utilisent. (sur Snapchat, iPhone&#8230;).<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-6487c608-2872-42b0-b4db-56d4875c02d4\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-7.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-7.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-27dc6e69-4a3d-4813-af7f-1ec108af36de\">Pour eux, tous ces concepts vont assur\u00e9ment transformer leur usage d&rsquo;Internet. C&rsquo;est en tout cas ce qu&rsquo;affirment trois quart des r\u00e9pondants.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-094a4552-e4b4-4903-b340-21545168fb13\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-8-1024x380.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-8-1024x380.jpeg.\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-c9acf276-c0a4-4827-87f4-97ad496950f1\">Et, pour cette g\u00e9n\u00e9ration n\u00e9e avec le num\u00e9rique, la plus grande promesse du Web3 est la possibilit\u00e9 de mieux ma\u00eetriser l&rsquo;usage de leurs donn\u00e9es personnelles (54%). La r\u00e9duction de la d\u00e9pendance aux grandes plateformes comme Google, Facebook, Apple ou Amazon n&rsquo;est elle cit\u00e9e que par 15% des r\u00e9pondants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-b2d37a58-46d6-4595-a986-84ad737e0c3b\">La question qui se pose d\u00e9sormais, maintenant que l&rsquo;on a vu que les usages tendent \u00e0 se d\u00e9velopper dans le Web3 \u00e0 l&rsquo;avenir : comment se positionner en tant que marque ? Pour l&rsquo;heure, les tentatives d&rsquo;incursion rel\u00e8vent plus d&rsquo;explorations que de r\u00e9elles strat\u00e9gies \u00e0 long terme. L&rsquo;avenir sera en tout cas l\u00e0 pour nous dire si ces exp\u00e9rimentations auront \u00e9t\u00e9 judicieuses ou non.<\/p>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-f4ec81c5-d280-4167-9a0e-88fbd05eaf5a\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2022\/03\/image-9-1024x426.jpeg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est image-9-1024x426.jpeg.\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est un des concepts du moment : le Web3. La nouvelle g\u00e9n\u00e9ration de l&rsquo;Internet mondial, bas\u00e9e sur un syst\u00e8me d\u00e9centralis\u00e9. Pour beaucoup, cette notion est encore tr\u00e8s floue. Voyons pour les jeunes g\u00e9n\u00e9rations.<\/p>\n","protected":false},"author":73,"featured_media":63967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264,265,1],"tags":[207,186,206],"class_list":["post-63963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-en-avant-isarta-emplois","category-articleswebrs","tag-amazon","tag-facebook","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Web3 va-t-il transformer les usages num\u00e9riques ? - Isarta Infos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Web3 va-t-il transformer les usages num\u00e9riques ? - Isarta Infos\" \/>\n<meta property=\"og:description\" content=\"C&#039;est un des concepts du moment : le Web3. La nouvelle g\u00e9n\u00e9ration de l&#039;Internet mondial, bas\u00e9e sur un syst\u00e8me d\u00e9centralis\u00e9. Pour beaucoup, cette notion est encore tr\u00e8s floue. Voyons pour les jeunes g\u00e9n\u00e9rations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/\" \/>\n<meta property=\"og:site_name\" content=\"Isarta Infos\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T12:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/04\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"K\u00e9vin Deniau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kdeniau\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"K\u00e9vin Deniau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/\"},\"author\":{\"name\":\"K\u00e9vin Deniau\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/281ad8aba4befeebd440f7646a846c19\"},\"headline\":\"Le Web3 va-t-il transformer les usages num\u00e9riques ?\",\"datePublished\":\"2022-04-07T12:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/\"},\"wordCount\":732,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg\",\"keywords\":[\"Amazon\",\"Facebook\",\"Google\"],\"articleSection\":[\"Caroussel\",\"En Avant - Isarta Emplois\",\"Web &amp; R\u00e9seaux Sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/\",\"name\":\"Le Web3 va-t-il transformer les usages num\u00e9riques ? - Isarta Infos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg\",\"datePublished\":\"2022-04-07T12:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#primaryimage\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg\",\"width\":1024,\"height\":684},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/le-web3-va-t-il-transformer-les-usages-numeriques\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le Web3 va-t-il transformer les usages num\u00e9riques ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#website\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"name\":\"Isarta Infos\",\"description\":\"L&#039;actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d&#039;emploi sur les communications, le marketing et le Web, essentiellement en France.\",\"publisher\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#organization\",\"name\":\"Isarta Infos\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo.png\",\"width\":434,\"height\":65,\"caption\":\"Isarta Infos\"},\"image\":{\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/#\\\/schema\\\/person\\\/281ad8aba4befeebd440f7646a846c19\",\"name\":\"K\u00e9vin Deniau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0917cedbffe4cada102651bcc7bd539ae3efc132686cb361fd8d82db6ef9e8c5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0917cedbffe4cada102651bcc7bd539ae3efc132686cb361fd8d82db6ef9e8c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0917cedbffe4cada102651bcc7bd539ae3efc132686cb361fd8d82db6ef9e8c5?s=96&d=mm&r=g\",\"caption\":\"K\u00e9vin Deniau\"},\"description\":\"Passionn\u00e9 par le marketing et les nouvelles technologies, K\u00e9vin a travaill\u00e9 en tant que journaliste \u00e9conomique. Il a \u00e9galement \u00e9t\u00e9 entrepreneur. Vous pouvez le contacter sur Twitter @kdeniau ou par courriel kevin.deniau@isarta.com\",\"sameAs\":[\"http:\\\/\\\/isarta.com\\\/infos\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/k%C3%A9vin-deniau-journaliste\\\/\",\"https:\\\/\\\/x.com\\\/kdeniau\"],\"url\":\"https:\\\/\\\/isarta.fr\\\/infos\\\/author\\\/kevin-deniau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le Web3 va-t-il transformer les usages num\u00e9riques ? - Isarta Infos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/","og_locale":"fr_FR","og_type":"article","og_title":"Le Web3 va-t-il transformer les usages num\u00e9riques ? - Isarta Infos","og_description":"C'est un des concepts du moment : le Web3. La nouvelle g\u00e9n\u00e9ration de l'Internet mondial, bas\u00e9e sur un syst\u00e8me d\u00e9centralis\u00e9. Pour beaucoup, cette notion est encore tr\u00e8s floue. Voyons pour les jeunes g\u00e9n\u00e9rations.","og_url":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/","og_site_name":"Isarta Infos","article_published_time":"2022-04-07T12:00:00+00:00","og_image":[{"width":1024,"height":684,"url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/04\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg","type":"image\/jpeg"}],"author":"K\u00e9vin Deniau","twitter_card":"summary_large_image","twitter_creator":"@kdeniau","twitter_misc":{"Written by":"K\u00e9vin Deniau","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#article","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/"},"author":{"name":"K\u00e9vin Deniau","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/281ad8aba4befeebd440f7646a846c19"},"headline":"Le Web3 va-t-il transformer les usages num\u00e9riques ?","datePublished":"2022-04-07T12:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/"},"wordCount":732,"commentCount":0,"publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"image":{"@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/04\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg","keywords":["Amazon","Facebook","Google"],"articleSection":["Caroussel","En Avant - Isarta Emplois","Web &amp; R\u00e9seaux Sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/","url":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/","name":"Le Web3 va-t-il transformer les usages num\u00e9riques ? - Isarta Infos","isPartOf":{"@id":"https:\/\/isarta.fr\/infos\/#website"},"primaryImageOfPage":{"@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#primaryimage"},"image":{"@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#primaryimage"},"thumbnailUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/04\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg","datePublished":"2022-04-07T12:00:00+00:00","breadcrumb":{"@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#primaryimage","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/04\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2022\/04\/andre-francois-mckenzie-aUHr4gcQCCE-unsplash-1024x684-1.jpg","width":1024,"height":684},{"@type":"BreadcrumbList","@id":"https:\/\/isarta.fr\/infos\/le-web3-va-t-il-transformer-les-usages-numeriques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isarta.fr\/infos\/"},{"@type":"ListItem","position":2,"name":"Le Web3 va-t-il transformer les usages num\u00e9riques ?"}]},{"@type":"WebSite","@id":"https:\/\/isarta.fr\/infos\/#website","url":"https:\/\/isarta.fr\/infos\/","name":"Isarta Infos","description":"L&#039;actualit\u00e9 du Web, du marketing et des communications en France. Permet de vous tenir aux faits des derni\u00e8res informations, nouvelles, tendances et offres d&#039;emploi sur les communications, le marketing et le Web, essentiellement en France.","publisher":{"@id":"https:\/\/isarta.fr\/infos\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isarta.fr\/infos\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/isarta.fr\/infos\/#organization","name":"Isarta Infos","url":"https:\/\/isarta.fr\/infos\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/","url":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","contentUrl":"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2026\/10\/logo.png","width":434,"height":65,"caption":"Isarta Infos"},"image":{"@id":"https:\/\/isarta.fr\/infos\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isarta.fr\/infos\/#\/schema\/person\/281ad8aba4befeebd440f7646a846c19","name":"K\u00e9vin Deniau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/0917cedbffe4cada102651bcc7bd539ae3efc132686cb361fd8d82db6ef9e8c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0917cedbffe4cada102651bcc7bd539ae3efc132686cb361fd8d82db6ef9e8c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0917cedbffe4cada102651bcc7bd539ae3efc132686cb361fd8d82db6ef9e8c5?s=96&d=mm&r=g","caption":"K\u00e9vin Deniau"},"description":"Passionn\u00e9 par le marketing et les nouvelles technologies, K\u00e9vin a travaill\u00e9 en tant que journaliste \u00e9conomique. Il a \u00e9galement \u00e9t\u00e9 entrepreneur. Vous pouvez le contacter sur Twitter @kdeniau ou par courriel kevin.deniau@isarta.com","sameAs":["http:\/\/isarta.com\/infos","https:\/\/www.linkedin.com\/in\/k%C3%A9vin-deniau-journaliste\/","https:\/\/x.com\/kdeniau"],"url":"https:\/\/isarta.fr\/infos\/author\/kevin-deniau\/"}]}},"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/63963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=63963"}],"version-history":[{"count":1,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/63963\/revisions"}],"predecessor-version":[{"id":63968,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/63963\/revisions\/63968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/63967"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=63963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=63963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=63963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}