{"id":66434,"date":"2023-05-04T09:46:13","date_gmt":"2023-05-04T07:46:13","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=66434"},"modified":"2024-06-20T19:42:40","modified_gmt":"2024-06-20T17:42:40","slug":"4-astuces-pour-trouver-les-bons-mots-cles-a-mettre-sur-son-profil-linkedin","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/4-astuces-pour-trouver-les-bons-mots-cles-a-mettre-sur-son-profil-linkedin\/","title":{"rendered":"4 astuces pour trouver les bons \u00abmots-cl\u00e9s\u00bb \u00e0 mettre sur son profil LinkedIn"},"content":{"rendered":"\n<figure class=\"wp-block-image\" id=\"block-ef5c0a33-ea66-41ed-b6b2-88ed8be37161\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2023\/03\/johannes-plenio-voQ97kezCx0-unsplash-1024x683.jpg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est johannes-plenio-voQ97kezCx0-unsplash-1024x683.jpg.\"\/><figcaption class=\"wp-element-caption\"><em>Il est possible d&rsquo;augmenter sa visibilit\u00e9 sur LinkedIn portant attention aux mots qui composent son profil (source : Pexel)<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-7f625090-0267-4037-b08d-d7f056fb79c0\">26 avril 2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-b6c81ade-858f-4c00-9467-9022de6d1124\"><strong>Le grand d\u00e9fi de notre \u00e9poque est la d\u00e9couvrabilit\u00e9. C\u2019est vrai <a rel=\"noreferrer noopener\" href=\"https:\/\/www.jobscan.co\/lp\/ats-wrapper-2?utm_source=google&amp;utm_medium=ppc&amp;campaignid=13543830643&amp;adgroupid=124066336776&amp;keyword=ats%20keyword%20optimization&amp;device=c&amp;network=g&amp;gclid=Cj0KCQiAgaGgBhC8ARIsAAAyLfGsxF_JX-UH-rJzwk2lNquJ_O_7FClJDAD1HBJM06GzYaMv4QgJGWsaAv2EEALw_wcB\" target=\"_blank\">pour les produits culturels<\/a>, mais aussi pour les chercheurs d\u2019emploi. Sans les bons mots-cl\u00e9s dans un profil LinkedIn, il y a de bonnes chances qu\u2019une candidature passe entre les mailles du filet d\u2019un recruteur. Voici quelques conseils pour trouver les mots justes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-202784fe-ee32-4654-9066-2e5e019d76de\"><strong>1) Se mettre dans la peau du recruteur\/employeur<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-8f315fdc-503e-4696-be8a-cd7161b148b9\">Pour commencer, il faut adopter la bonne perspective, soit celle de la personne qui cherche des candidats.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Il faut penser \u00e0 ce que l\u2019employeur va rechercher pour trouver un profil comme le n\u00f4tre, dit <a rel=\"noreferrer noopener\" href=\"http:\/\/niheldebbih.com\/\" target=\"_blank\">Nihel Debbih, recruteuse et coach de carri\u00e8re<\/a>. Quel genre de mots-cl\u00e9s va-t-il \u00e9crire dans sa barre de recherche? Car, une chose est s\u00fbre, il ne recherchera pas les mots \u00ab \u00e0 la recherche d\u2019un stage\/emploi\/d\u00e9fi\u2026 \u00bb Il entrera le titre d\u2019un poste et des comp\u00e9tences techniques.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-b6433ed2-cc78-4c3f-9859-cdd86462253a\"><strong>2) \u00c9plucher les affichages existants<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-64131a33-a1bb-4ce8-a26f-ae515702c6ef\">Ensuite, <a rel=\"noreferrer noopener\" href=\"http:\/\/niheldebbih.com\/\" target=\"_blank\">Nihel Debbih<\/a> propose l\u2019exercice suivant&nbsp;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00c0 partir de 3-5 affichages de poste dans son domaine, on rel\u00e8ve les comp\u00e9tences les plus souvent demand\u00e9es en faisant ressortir les mots-cl\u00e9s le plus fr\u00e9quents.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-44b7b602-a4ae-48cb-8169-b1297dcc36bb\">Ces affichages peuvent se retrouver sur LinkedIn, sur les sites de recherche d\u2019emploi ou m\u00eame directement sur les sites des entreprises, dans la section carri\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-ab261c9e-d6d4-48cc-8956-57c9f9a40139\"><strong>3) Utiliser un moteur de recherche pour valider ses choix<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-b9aa8a88-b173-42d6-b13b-703e1e321a57\">Outre cette collecte manuelle, on peut s\u2019aider du moteur de recherche de Google, de LinkedIn ou de son site de recherche d\u2019emploi pr\u00e9f\u00e9r\u00e9 pour valider un choix de mots ou encore trancher entre deux options. Prenons un exemple se rapportant au monde de la publicit\u00e9&nbsp;: est-il pr\u00e9f\u00e9rable d\u2019inscrire \u00ab&nbsp;directeur de cr\u00e9ation&nbsp;\u00bb ou \u00ab&nbsp;directeur cr\u00e9atif&nbsp;\u00bb ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-e1ab15ab-05c5-41cc-8c48-859ed730f864\">En cherchant ce titre d\u2019emploi dans le moteur de recherche LinkedIn, on se rend compte que le premier obtient beaucoup plus d\u2019occurrences que le second (5&nbsp;700 versus 1 700). Et on obtient un r\u00e9sultat similaire pour une recherche Google, qui rapporte 3 490 postes de \u00ab&nbsp;directeur de cr\u00e9ation&nbsp;\u00bb versus 105 postes de \u00ab&nbsp;directeur cr\u00e9atif&nbsp;\u00bb sur Isarta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-44fa3261-71ec-4fc2-b67a-ae6a921476bb\"><strong>4) Explorer les ressources sp\u00e9cialis\u00e9es<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-75cdcb71-f445-4e38-8681-9fcc553e70ce\">Les chercheurs d\u2019emploi peuvent aussi utiliser des moteurs de recherche propre \u00e0 leur domaine d&rsquo;activit\u00e9s. Nihel Debbih attire l\u2019attention sur les engins d\u00e9velopp\u00e9s par le marketeur-influenceur Neil Patel, soit \u00ab&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\">Uber suggest<\/a>&nbsp;\u00bb et \u00ab <a rel=\"noreferrer noopener\" href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\">Answer the public<\/a>&nbsp;\u00bb, ou encore, un outil plus g\u00e9n\u00e9raliste d\u2019analyse de mots-cl\u00e9s comme \u00ab&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/keywordtool.io\/\" target=\"_blank\">Keyword Tool&nbsp;<\/a>\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-112e19e4-f210-4ac2-8154-7fd420518e82\">Les applications de construction de CV peuvent \u00e9galement s&rsquo;av\u00e9rer pertinente. Certains outils sont propuls\u00e9s \u00e0 l\u2019intelligence artificielle pour optimiser les mots-cl\u00e9s de son CV. Du nombre, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.rezi.ai\/\" target=\"_blank\">Rezi<\/a> et <a rel=\"noreferrer noopener\" href=\"https:\/\/www.jobscan.co\/\" target=\"_blank\">Jobscan<\/a> sont deux plateformes anglophones de construction de CV permettant d\u2019optimiser son CV en fonction d\u2019un poste vis\u00e9. Dans la sph\u00e8re francophone, nous n\u2019avons trouv\u00e9 que l\u2019<a rel=\"noreferrer noopener\" href=\"https:\/\/www.cvmaker.fr\/aide-redaction-cv\" target=\"_blank\">application fran\u00e7aise CVmaker,<\/a> dont les forfaits payants incluent une \u00ab&nbsp;optimisation des mots-cl\u00e9s pour une meilleure recherche dans les syst\u00e8mes ATS&nbsp;\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-0173329e-a41c-4330-a84e-569a4d6d4232\">Bonne optimisation de profil!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/linkedin-un-puissant-outil-en-developpement-des-affaires\/9\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/plugins\/content-cards\/skins\/default\/content-cards-placeholder.png\" alt=\"Unknown Property \ufffd\ufffd\ufffd yiibaseUnknownPropertyException\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/linkedin-un-puissant-outil-en-developpement-des-affaires\/9\" target=\"_blank\">\n\t\t\tUnknown Property \ufffd\ufffd\ufffd yiibaseUnknownPropertyException\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/linkedin-un-puissant-outil-en-developpement-des-affaires\/9\" target=\"_blank\">\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t\t\tformations.isarta.fr\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le grand d\u00e9fi de notre \u00e9poque est la d\u00e9couvrabilit\u00e9. C\u2019est vrai pour les produits culturels, mais aussi pour les chercheurs d\u2019emploi. Sans les bons mots-cl\u00e9s dans un profil LinkedIn, il y a de bonnes chances qu\u2019une candidature passe entre les mailles du filet d\u2019un recruteur. Voici quelques conseils pour trouver les mots justes.<\/p>\n","protected":false},"author":64,"featured_media":66438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,264,265],"tags":[305,365,364,206,358,359],"class_list":["post-66434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carriere","category-caroussel","category-en-avant-isarta-emplois","tag-carriere","tag-competences","tag-formations","tag-google","tag-ia","tag-intelligence-artificielle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 astuces pour trouver les bons \u00abmots-cl\u00e9s\u00bb \u00e0 mettre sur son profil LinkedIn - Isarta Infos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/4-astuces-pour-trouver-les-bons-mots-cles-a-mettre-sur-son-profil-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 astuces pour trouver les bons \u00abmots-cl\u00e9s\u00bb \u00e0 mettre sur son profil LinkedIn - Isarta Infos\" \/>\n<meta property=\"og:description\" content=\"Le grand d\u00e9fi de notre \u00e9poque est la d\u00e9couvrabilit\u00e9. C\u2019est vrai pour les produits culturels, mais aussi pour les chercheurs d\u2019emploi. Sans les bons mots-cl\u00e9s dans un profil LinkedIn, il y a de bonnes chances qu\u2019une candidature passe entre les mailles du filet d\u2019un recruteur. 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