{"id":67512,"date":"2024-02-05T11:51:00","date_gmt":"2024-02-05T10:51:00","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=67512"},"modified":"2024-02-08T20:53:40","modified_gmt":"2024-02-08T19:53:40","slug":"quels-annonceurs-seront-de-la-partie-lors-du-super-bowl-lviii","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/quels-annonceurs-seront-de-la-partie-lors-du-super-bowl-lviii\/","title":{"rendered":"Quels annonceurs seront de la partie lors du Super Bowl LVIII ?"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"481\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2024\/02\/pub-1024x481-1.jpeg\" alt=\"\" class=\"wp-image-67513\" srcset=\"https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2024\/02\/pub-1024x481-1.jpeg 1024w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2024\/02\/pub-1024x481-1-300x141.jpeg 300w, https:\/\/isarta.fr\/infos\/wp-content\/uploads\/2024\/02\/pub-1024x481-1-768x361.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p>8 f\u00e9vrier 2024<\/p>\n<p><strong>Le Super Bowl LVIII risque de donner lieu \u00e0 tout un spectacle. Tenu cette ann\u00e9e \u00e0 Las Vegas, il mettra en sc\u00e8ne deux des meilleures \u00e9quipes de la NFL des derni\u00e8res ann\u00e9es<\/strong>. <strong>Lors de ce grand rendez-vous annuel, les annonceurs sont \u00e9galement des acteurs importants. Voici un aper\u00e7u de certains des messages publicitaires et des annonceurs que vous pourrez voir le 11 f\u00e9vrier prochain. &nbsp;<\/strong><\/p>\n<p><strong>Les vedettes&nbsp;<\/strong><\/p>\n<p>Comme chaque ann\u00e9e, une foule de vedettes seront \u00e0 l\u2019\u00e9cran lors des pauses publicitaire de la grande finale du football am\u00e9ricain. C\u2019est le cas notamment de Lionel Messi, Jason Sudeikis et Dan Marino, qui s\u2019allient cette ann\u00e9e \u00e0 Michelob Ultra. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Stand-Off | Michelob ULTRA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8yZaz12iFPA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Ce dernier sera \u00e9galement en sc\u00e8ne dans une publicit\u00e9 de M&amp;M&rsquo;s en compagnie de Terrell Owens et Bruce Smith, deux autres <em>quasi champions<\/em> n\u2019ayant jamais gagn\u00e9 le Super Bowl durant leur carri\u00e8re de joueur professionnel.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The M&amp;M\u2019S Almost Champions Ring of Comfort \u2013 The Trailer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nasxWSPoAls?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Arnold Schwarzenegger sera \u00e9galement de la partie dans un message commandit\u00e9 par State Farm.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Agent State Farm | Official Teaser Trailer [HD] | starring Arnold Schwarzenegger\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/G82fi6uB018?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Finalement, il n\u2019y aura pas juste le couple form\u00e9 par Travis Kelce et Taylor Swift qui attirera l\u2019attention \u00e0 Las Vegas. Il y aura aussi celui form\u00e9 par David et Victoria Beckham, qui figurera dans une publicit\u00e9 pour la marque Uber Eats.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DAVID AND VICTORIA BECKHAM FORGET  | UBER EATS\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/s4uxGe7gU5I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p><strong>Les recrues<\/strong><\/p>\n<p>Chaque ann\u00e9e, quelques marques font leur d\u00e9but au Super Bowl aux c\u00f4t\u00e9s des v\u00e9t\u00e9rans comme Anheuser-Busch, Kia, ou bien Turbo Tax. Certaines sont moins connues, alors que d\u2019autres jouissent d\u00e9j\u00e0 d\u2019une grande notori\u00e9t\u00e9. C\u2019est le cas de Lindt, qui en sera \u00e0 une premi\u00e8re pr\u00e9sence avec une publicit\u00e9 intitul\u00e9e <em>Life is a Ball<\/em>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lindt LINDOR Life is a Ball\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Neul4wINfUQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Plusieurs autres annonceurs en seront \u00e0 leur premi\u00e8re apparition cette ann\u00e9e, dont e.l.f Cosmetics, Opendoor, Nerds et Drumstick.<\/p>\n<p><strong>Les grands retours<\/strong><\/p>\n<p>Si certains annonceurs en seront \u00e0 leur d\u00e9but, d\u2019autres useront de nostalgie pour nous rappeler leurs grands coups&nbsp; publicitaires du pass\u00e9. C\u2019est le cas de Budweiser, qui revient avec une publicit\u00e9 <em>old school, <\/em>selon ses termes, mettant en vedette ses fameux chevaux Clydesdales.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Budweiser | Super Bowl LVIII Old School Delivery\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8C4DNSV3IRE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Lors du Super Bowl de 2013, apr\u00e8s une panne de courant survenue \u00e0 la mi-temps, Oreo publiait sur Twitter un message qui deviendra alors <a rel=\"noreferrer noopener\" href=\"https:\/\/www.emarketinglicious.fr\/reseaux-sociaux\/super-bowl-2013-une-panne-de-courant-qui-a-brille-sur-twitter\/\" target=\"_blank\">un symbole d\u2019une bonne utilisation du marketing r\u00e9actif<\/a>.&nbsp;La marque de biscuits revient au Super Bowl apr\u00e8s une absence de dix ans, avec une pub mettant en vedette Kris Jenner.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Big icon. Bigger throwback. Biggest game.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HPCDV8SKxYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Une autre ic\u00f4ne qui sera de retour cette ann\u00e9e&nbsp;: le Silver Bullet Train de Coord Light.<\/p>\n<p>Ajoutons \u00e0 cela les nombreuses pubs de voiture ou encore un <a rel=\"noreferrer noopener\" href=\"https:\/\/adage.com\/article\/special-report-super-bowl\/martin-scorsese-makes-his-super-bowl-directing-debut-squarespace\/2534976\" target=\"_blank\">message cr\u00e9\u00e9 par Martin Scorsese<\/a> pour Squarespace et nous aurons tout un spectacle.<\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<p><strong>D\u00e9couvrez nos formations : <\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/batir-un-plan-marketing-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\t\t\t<img src=\"https:\/\/formations.isarta.com\/assets\/images\/3c\/3c2880_Plan-marketing--NEW.jpg\" alt=\"Formation webinaire: B\u00e2tir un plan marketing efficace\">\t\t\t\t<\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/batir-un-plan-marketing-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\tFormation webinaire: B\u00e2tir un plan marketing efficace\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/batir-un-plan-marketing-efficace\/4?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>B\u00e2tir un plan marketing efficace. Apprenez comment atteindre votre public cible gr\u00e2ce \u00e0 des strat\u00e9gies concr\u00e8tes et de tactiques align\u00e9es sur vos objectifs d\u2019affaires.<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/formations.isarta.fr\/icons\/favicon-16x16.png\" alt=\"formations.isarta.fr\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.fr\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/publicite-sur-le-web-les-etapes-de-la-creation-dune-campagne\/41?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\t\t\t<img src=\"https:\/\/formations.isarta.com\/assets\/images\/c8\/c8208b_online-advertising_crop_928x522.png\" alt=\"Formation webinaire: Publicit\u00e9 sur le web : les \u00e9tapes de la cr\u00e9ation d&#039;une campagne\">\t\t\t\t<\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/publicite-sur-le-web-les-etapes-de-la-creation-dune-campagne\/41?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\tFormation webinaire: Publicit\u00e9 sur le web : les \u00e9tapes de la cr\u00e9ation d&rsquo;une campagne\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/publicite-sur-le-web-les-etapes-de-la-creation-dune-campagne\/41?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Publicit\u00e9 sur le web : les \u00e9tapes de la cr\u00e9ation d&#039;une campagne. Structurez vos campagnes de publicit\u00e9 web (Meta, LinkedIn, Google remarketing, etc.) : audience, budget, annonces, landing pages et mesure<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/formations.isarta.fr\/icons\/favicon-16x16.png\" alt=\"formations.isarta.fr\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.fr\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>8 f\u00e9vrier 2024 Le Super Bowl LVIII risque de donner lieu \u00e0 tout un spectacle. Tenu cette ann\u00e9e \u00e0 Las Vegas, il mettra en sc\u00e8ne deux des meilleures \u00e9quipes de la NFL des derni\u00e8res ann\u00e9es. Lors de ce grand rendez-vous annuel, les annonceurs sont \u00e9galement des acteurs importants. Voici un aper\u00e7u de certains des messages [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":67513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,3],"tags":[305,364,215],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/67512"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=67512"}],"version-history":[{"count":1,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/67512\/revisions"}],"predecessor-version":[{"id":67514,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/67512\/revisions\/67514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/67513"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=67512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=67512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=67512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}