{"id":67965,"date":"2024-08-23T11:50:27","date_gmt":"2024-08-23T09:50:27","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=67965"},"modified":"2024-08-27T12:29:33","modified_gmt":"2024-08-27T10:29:33","slug":"ces-reseaux-sociaux-alternatifs-reddit-un-extraterrestre-aux-pays-des-geants","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/ces-reseaux-sociaux-alternatifs-reddit-un-extraterrestre-aux-pays-des-geants\/","title":{"rendered":"Ces r\u00e9seaux sociaux alternatifs : Reddit, un extraterrestre aux pays des g\u00e9ants"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/06\/pexels-brettjordan-7568293-1024x768.jpg\" alt=\"\" class=\"wp-image-104413\"\/><figcaption class=\"wp-element-caption\">(Source : Brett Jordan, Pexels)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">23 ao\u00fbt 2024<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Facebook, Instagram, TikTok, X, LinkedIn, c\u2019est bien\u2026 Mais que se passe-t-il sur la plan\u00e8te des r\u00e9seaux sociaux, \u00e0 l\u2019ombre des grands joueurs ? Notre s\u00e9rie sur les r\u00e9seaux sociaux alternatifs s\u2019int\u00e9resse \u00e0 de nouveaux m\u00e9dias sociaux \u00e9mergents ou \u00e0 ceux qui se sont taill\u00e9s une place aupr\u00e8s d\u2019un auditoire de \u00ab&nbsp;niche&nbsp;\u00bb. Aujourd\u2019hui&nbsp;: Reddit, le r\u00e9seau fond\u00e9 par Steve Huffman et Alexis Ohanian en 2005, qui continue de tirer son \u00e9pingle du jeu, avec une entr\u00e9e en bourse en mars dernier \u00e0 une valorisation sup\u00e9rieure \u00e0 6 milliards de dollars US.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La trajectoire de Reddit a de quoi surprendre dans un paysage num\u00e9rique o\u00f9 la loi de \u00ab&nbsp;vaincre ou mourir&nbsp;\u00bb fait rapidement passer le nouveau r\u00e9seau social \u00ab&nbsp;de l\u2019heure&nbsp;\u00bb \u00e0 une plateforme confidentielle ou moribonde (ex&nbsp;: Vero, Clubhouse, Meerkat, Orkut, 1 second everyday, etc). Reddit, lui, a d\u00e9fi\u00e9 les conventions en maintenant une croissance soutenue, sans canaliser la concurrence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/06\/Capture-de\u0301cran-le-2024-06-28-a\u0300-08.11.04-1-1024x655.png\" alt=\"\" class=\"wp-image-104418\"\/><figcaption class=\"wp-element-caption\">Nombre d&rsquo;utilisateurs actifs \u00e0 chaque mois, de 2018 \u00e0 2026 (1 : projection) (Source : Statistica)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le site offre une tribune aux personnes qui veulent \u00e9changer de mani\u00e8re&nbsp;anonyme, sur des sujets complexes ou pointus. Le sp\u00e9cialiste en marketing num\u00e9rique Seb Salois, fondateur de Brigade Ventures, &nbsp;l\u2019utilise pour la recherche de tendances et pour comprendre des march\u00e9s de niche.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Je recherche des mots-cl\u00e9s pour ensuite d\u00e9couvrir les subreddits qui m&rsquo;int\u00e9ressent. En ce moment, le mouvement sans alcool et le <em>mindful drinking <\/em>m&rsquo;interpellent beaucoup pour des raisons professionnelles, et il existe plusieurs subreddits sur le sujet. L&rsquo;anonymat des utilisateurs de la plateforme permet des discussions souvent authentiques. Bien qu&rsquo;il y ait beaucoup de \u00ab\u00a0bruits\u00a0\u00bb, c&rsquo;est une v\u00e9ritable mine d&rsquo;or d&rsquo;informations sur le terrain,&nbsp;\u00bb explique-t-il.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le contraire de l\u2019IA g\u00e9n\u00e9rative<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 une \u00e9poque o\u00f9 plusieurs professionnels se targuent d\u2019utiliser l\u2019IA g\u00e9n\u00e9rative de ChatGPT ou de Copilot pour faire leur veille sectoriel, il est int\u00e9ressant qu\u2019une plateforme comme Reddit, bas\u00e9e sur l\u2019\u00e9change textuel entre humains, continue de d\u00e9montrer sa pertinence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/06\/communityIcon_tqrzte0yaa3c1.png\" alt=\"\" class=\"wp-image-104424\" width=\"423\" height=\"423\"\/><figcaption class=\"wp-element-caption\"><em>Le logo a \u00e9t\u00e9 baptis\u00e9 \u00abSnoo\u00bb, et il repr\u00e9sente un extraterrestre (Source : Reddit)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019origine, Reddit a d\u2019abord servi de forum \u00ab&nbsp;questions et r\u00e9ponses&nbsp;\u00bb pour des communaut\u00e9s de programmeurs et de scientifiques qui voulaient \u00e9changer sur leur pratique. Et il s\u2019est par la suite diversifi\u00e9, \u00e0 mesure que les utilisateurs ont cr\u00e9\u00e9 des \u00ab&nbsp;subreddits&nbsp;\u00bb (l\u2019\u00e9quivalent d\u2019un groupe de discussion th\u00e9matique) sur des sujets d\u2019int\u00e9r\u00eats embrassant un large horizon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De la m\u00eame mani\u00e8re que LinkedIn ou Facebook, Reddit a son propre algorithme maison pour promouvoir les publications qui auront le plus de visibilit\u00e9 sur la plateforme. Le syst\u00e8me de score, nomm\u00e9 \u00ab&nbsp;Karma&nbsp;\u00bb, s\u2019appuie sur les votes donn\u00e9s par les utilisateurs sous chaque publication.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019aspect anonyme des interventions a cr\u00e9\u00e9 un lieu d\u2019\u00e9change propice pour la diffusion d\u2019informations privil\u00e9gi\u00e9es. C\u2019est d\u2019ailleurs sur cette plateforme qu\u2019a eu lieu le mouvement \u00ab&nbsp;Gamestop&nbsp;\u00bb en bourse.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/06\/Capture-de\u0301cran-le-2024-06-28-a\u0300-08.53.06-1024x440.png\" alt=\"\" class=\"wp-image-104422\"\/><figcaption class=\"wp-element-caption\">(Source : <a rel=\"noreferrer noopener\" href=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/2024_EtudeDGTL_LegerDGTL_FR_HR.pdf\" data-type=\"URL\" data-id=\"https:\/\/leger360.com\/wp-content\/uploads\/2024\/02\/2024_EtudeDGTL_LegerDGTL_FR_HR.pdf\" target=\"_blank\">\u00c9tude DGTL 2024<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De par son classement, des professionnels du Web nous ont fait remarquer qu\u2019il ne s\u2019agit pas r\u00e9ellement d\u2019un m\u00e9dia social \u00ab\u00a0alternatif\u00a0\u00bb. Le r\u00e9seau est d&rsquo;ailleurs une r\u00e9f\u00e9rence pour les \u00abgamers\u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, avec sa communaut\u00e9 tr\u00e8s engag\u00e9e d&rsquo;un milliard d&rsquo;utilisateurs mensuels (Statistica), il demeure loin des Facebook, Instagram et TikTok de ce monde, qui doublent ou triplent la mise. L\u2019extraterrestre (voir le logo) fait donc figure de David face aux Goliath num\u00e9riques, qu&rsquo;ils soient des r\u00e9seaux sociaux ou des plateformes d&rsquo;IA g\u00e9n\u00e9rative!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/strategies-des-medias-sociaux\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/3c\/3c7c1b_Strategies-des-medias-sociaux-2-mofif.jpeg\" alt=\"Formation webinaire: Strat\u00e9gies des m\u00e9dias sociaux et cr\u00e9ation de contenu\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/strategies-des-medias-sociaux\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tFormation webinaire: Strat\u00e9gies des m\u00e9dias sociaux et cr\u00e9ation de contenu\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/strategies-des-medias-sociaux\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Strat\u00e9gies des m\u00e9dias sociaux et cr\u00e9ation de contenu. Aider \u00e0 mettre en place une strat\u00e9gie m\u00e9dias sociaux multiplateforme coh\u00e9rente et efficace<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/formations.isarta.fr\/icons\/favicon-16x16.png\" alt=\"formations.isarta.fr\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.fr\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/tiktok-generer-de-nouvelles-audiences-et-se-demarquer\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/isarta.fr\/infos\/wp-content\/plugins\/content-cards\/skins\/default\/content-cards-placeholder.png\" alt=\"Unknown Property \ufffd\ufffd\ufffd yiibaseUnknownPropertyException\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/tiktok-generer-de-nouvelles-audiences-et-se-demarquer\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tUnknown Property \ufffd\ufffd\ufffd yiibaseUnknownPropertyException\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/tiktok-generer-de-nouvelles-audiences-et-se-demarquer\/9?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t\t\tformations.isarta.fr\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Notre s\u00e9rie sur les r\u00e9seaux sociaux alternatifs s&rsquo;int\u00e9resse aujourd\u2019hui \u00e0 Reddit, le r\u00e9seau fond\u00e9 par Steve Huffman et Alexis Ohanian en 2005, qui continue de tirer son \u00e9pingle du jeu, avec une entr\u00e9e en bourse en mars dernier \u00e0 une valorisation sup\u00e9rieure \u00e0 6 milliards de dollars US.<\/p>\n","protected":false},"author":64,"featured_media":67973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264,265,1],"tags":[367,186,364,358,233,215,363],"class_list":["post-67965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-en-avant-isarta-emplois","category-articleswebrs","tag-chatgpt","tag-facebook","tag-formations","tag-ia","tag-instagram","tag-marketing","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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