{"id":68061,"date":"2024-08-01T17:35:16","date_gmt":"2024-08-01T15:35:16","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=68061"},"modified":"2024-11-21T11:07:09","modified_gmt":"2024-11-21T10:07:09","slug":"quelles-sont-les-dernieres-tendances-de-contenus-sur-tiktok","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/quelles-sont-les-dernieres-tendances-de-contenus-sur-tiktok\/","title":{"rendered":"Quelles sont les derni\u00e8res tendances de contenus sur TikTok ?"},"content":{"rendered":"<figure class=\"wp-block-image\" id=\"block-3c562cb3-c75e-4666-84ca-e33d0c527b51\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2024\/09\/pexels-cottonbro-5081930-1024x683.jpg\" alt=\"L\u2019attribut alt de cette image est vide, son nom de fichier est pexels-cottonbro-5081930-1024x683.jpg.\"\/><figcaption class=\"wp-element-caption\">(source : <a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/mains-iphone-technologie-afficher-5081930\/\" target=\"_blank\">cottonbro studio<\/a>, Pexels)<\/figcaption><\/figure>\n<p id=\"block-36c9f7ff-a46f-41fa-90bd-8ecef6474bf7\">10 octobre 2024<\/p>\n<p id=\"block-8794b1a7-f159-4d6b-ad8d-08bea9f89aa5\"><strong>TikTok affiche la plus forte progression parmi les grandes plateformes du Web. Et son int\u00e9r\u00eat ne se limite pas \u00e0 la seule g\u00e9n\u00e9ration Z. Nous avons demand\u00e9 \u00e0 la community manager Jessica Bolduc de d\u00e9mystifier pour nous les tendances r\u00e9centes de contenus sur TikTok.<\/strong><\/p>\n<p id=\"block-3e9cc3ec-f374-474e-8b6c-294b273be299\"><strong>1. Le \u00ab<em>Double Life<\/em>\u00bb<\/strong><\/p>\n<p id=\"block-ad0c322b-e6de-41c7-832a-785f0d7bc990\">Commen\u00e7ons par la tendance la plus r\u00e9cente, li\u00e9e \u00e0 la sortie du film Moi, Moche et M\u00e9chant 4. Sur la trame sonore, la chanson <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube-nocookie.com\/watch?v=fWtn6RMNiok\" target=\"_blank\">Double life<\/a> pose la question \u00ab<em>Who will you be tonight?<\/em>\u00bb en se r\u00e9f\u00e9rant \u00e0 la double identit\u00e9 du personnage de Gru (vilain la nuit, p\u00e8re exemplaire le jour).<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La tendance invite les Tiktokeurs \u00e0 r\u00e9v\u00e9ler leur \u00abv\u00e9ritable identit\u00e9\u00bb derri\u00e8re leurs comptes de r\u00e9seaux sociaux. Le hashtag #DoubleLife est utilis\u00e9\u00bb, pr\u00e9cise Jessica Bolduc.<\/p>\n<p>\ufeff<\/p>\n<\/blockquote>\n<p id=\"block-db04829b-7568-431f-9c9f-fb898df90954\">Voici deux exemples:<\/p>\n<p id=\"block-5eb5e45f-0650-4ad3-9877-4e07211f4caa\"><strong>2. Le \u00ab<em>POV\u00bb<\/em><\/strong><\/p>\n<p id=\"block-5a428c96-5b5e-47db-a5f7-8dc29114d352\">Il s&rsquo;agit ici d&rsquo;un m\u00e9canisme humoristique. Dans la vignette de d\u00e9part, on annonce le \u00abpoint de vue\u00bb de la vid\u00e9o. On peut le voir comme la mise en situation que l&rsquo;on donne dans les sessions d&rsquo;improvisation. \u00abPOV : moi qui re\u00e7ois un cadeau que je n&rsquo;ai pas demand\u00e9\u00bb, \u00abPOV : personne qui attend le bus en retard \u00e0 moins 20 degr\u00e9s \u00bb etc.<\/p>\n<p id=\"block-3eb03d8f-b9b2-446d-a63a-ca32263aedc5\">La personne qui filme la vid\u00e9o \u00abjoue\u00bb la com\u00e9die autour du th\u00e8me. En voici deux exemples simples d&rsquo;Anthony Vendrame (personnificateur de <a rel=\"noreferrer noopener\" href=\"https:\/\/isarta.com\/infos\/connaissez-vous-francois-daigle-berube-le-serial-self-made-man-coach-en-succes\/\" target=\"_blank\">Fran\u00e7ois Daigle B\u00e9rub\u00e9<\/a>) :<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@anthonyvendrame\/video\/7292927668993969414\" data-video-id=\"7292927668993969414\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@anthonyvendrame\" href=\"https:\/\/www.tiktok.com\/@anthonyvendrame?refer=embed\">@anthonyvendrame<\/a> <\/p>\n<p>De quoi faire de beaux r\u00eaves <a title=\"papa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/papa?refer=embed\">#papa<\/a> <a title=\"complot\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/complot?refer=embed\">#complot<\/a> <a title=\"pyramid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pyramid?refer=embed\">#pyramid<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c son original - Antho_Vendrame\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7292927685885332230?refer=embed\">\u266c son original &#8211; Antho_Vendrame<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@anthonyvendrame\/video\/7272849974872837382\" data-video-id=\"7272849974872837382\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@anthonyvendrame\" href=\"https:\/\/www.tiktok.com\/@anthonyvendrame?refer=embed\">@anthonyvendrame<\/a> <\/p>\n<p>D\u00e9plaisant <\/p>\n<p> <a target=\"_blank\" title=\"\u266c son original - Antho_Vendrame\" href=\"https:\/\/www.tiktok.com\/music\/son-original-7272849995270081286?refer=embed\">\u266c son original &#8211; Antho_Vendrame<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<blockquote class=\"wp-block-quote\">\n<p>Le <em>point de vue<\/em> est un trend qui est en vogue depuis plusieurs mois, et qui le demeurera\u00bb, pr\u00e9dit Jessica Bolduc.<\/p>\n<\/blockquote>\n<p id=\"block-d8131662-ba11-4642-96b4-1c43af9ac56a\"><strong>3. Le \u00abGRWM\u00bb<\/strong><\/p>\n<p id=\"block-c9e17a91-6d18-4ff9-81a5-46d789f87162\">Le \u00ab<em>Get Ready With Me<\/em>\u00bb (GRWM) est utilis\u00e9 par les utilisateurs de TikTok ou d&rsquo;Instagram pour parler d\u2019un sujet en faisant leur routine du matin.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>La mise en sc\u00e8ne a un ton comique, explique la gestionnaire de m\u00e9dias sociaux. Les cr\u00e9ateurs de ces vid\u00e9os se maquillent maladroitement, en pr\u00e9textant qu\u2019ils sont press\u00e9s et qu\u2019ils veulent tout de m\u00eame parler \u00e0 leur auditoire.\u00bb<\/p>\n<\/blockquote>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@selmahalwa\/video\/7379662987654663456\" data-video-id=\"7379662987654663456\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@selmahalwa\" href=\"https:\/\/www.tiktok.com\/@selmahalwa?refer=embed\">@selmahalwa<\/a> <\/p>\n<p>Omg part 2?\ud83d\udc95 <a title=\"makeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeup?refer=embed\">#makeup<\/a> <a title=\"grwm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/grwm?refer=embed\">#grwm<\/a> <a title=\"girls\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/girls?refer=embed\">#girls<\/a> <a title=\"school\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/school?refer=embed\">#school<\/a> <a title=\"bullied\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bullied?refer=embed\">#bullied<\/a> <a title=\"storytime\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/storytime?refer=embed\">#storytime<\/a> <a title=\"makeuptutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptutorial?refer=embed\">#makeuptutorial<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Selma\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7379663102424255264?refer=embed\">\u266c original sound &#8211; Selma<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p id=\"block-b523d4f1-ad8a-42f1-86df-f1081014135c\"><strong>4. Les <em>\u00abChallenges<\/em>\u00bb<\/strong><\/p>\n<p id=\"block-db5a8cc5-ff9f-4c16-8f76-ce9e72b4bd61\">Les d\u00e9fis en tout genre sont toujours populaires sur TikTok.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On peut penser aux d\u00e9fis de danse, de cuisine ou de relance entre utilisateurs, d\u00e9taille la gestionnaire de m\u00e9dias sociaux. On remarque aussi certains challenges assez dangereux\u2026d\u2019o\u00f9 l\u2019importance de sensibiliser les jeunes.\u00a0\u00bb<\/p>\n<\/blockquote>\n<p id=\"block-1b685041-254d-47f0-8465-66b895afedb8\"><strong>5. Les clin d\u2019\u0153il inspir\u00e9es de la culture populaire<\/strong><\/p>\n<p id=\"block-d6d2811d-60fd-49c8-b6a5-61bc7d9325d6\">Les tendances qui prennent leur source dans une bande audio proviennent souvent de films ou des s\u00e9ries en vogue. On peut donc s&rsquo;attendre \u00e0 voir ressurgir le m\u00eame ph\u00e9nom\u00e8ne avec quelques-uns des contenus populaires qui s&rsquo;en vient sur Netflix.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>On peut s\u2019attendre \u00e0 voir des trends appara\u00eetre sur Emily in Paris\u2026 et peut-\u00eatre Wednesday qui aura une prochaine saison sur Netflix\u00a0\u00bb, assure-t-elle.<\/p>\n<\/blockquote>\n<p id=\"block-9951dbff-250e-460b-b085-e6f346e4a33c\"><strong>La viralit\u00e9, pas une valeur en soi<\/strong><\/p>\n<p id=\"block-28f1f2ed-358c-460e-b4c8-315157f3da7b\">En tant que community manager, Jessica Bolduc ne voit pas d&rsquo;obligation d\u2019utiliser les <em>trends<\/em> \u00e0 tout prix, sur les diff\u00e9rentes plateformes et de toujours suivre les contenus viraux.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p>Rien ne sert d\u2019avoir 10 000 abonn\u00e9s qui sont principalement des hommes de 30 ans provenant de l\u2019Australie si ma cible est plut\u00f4t les femmes de 25 ans de France, illustre-t-elle. Il faut utiliser ces tendances \u00e0 bon escient, poursuit-elle. Les comptes de r\u00e9seaux sociaux des marques doivent tenir compte de diff\u00e9rent facteur, comme l\u2019audience et se poser la question\u2026 est-ce que le <em>trend<\/em> va plaire \u00e0 mon auditoire, mes futurs clients? Si la r\u00e9ponse est non, il faut oublier ce type de contenu. \u00bb<\/p>\n<\/blockquote>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-8012a7b6-887f-48b1-b886-f31b110cae54\"\/>\n<p id=\"block-5577aacd-89d8-422f-b3bc-14f3f66b2075\"><strong>D\u00e9couvrez nos formations :<\/strong><\/p>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/tiktok-generer-de-nouvelles-audiences-et-se-demarquer\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\t\t\t<img src=\"https:\/\/isarta.fr\/infos\/wp-content\/plugins\/content-cards\/skins\/default\/content-cards-placeholder.png\" alt=\"Unknown Property \u2013 yiibaseUnknownPropertyException\">\t\t\t\t<\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/tiktok-generer-de-nouvelles-audiences-et-se-demarquer\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\tUnknown Property \u2013 yiibaseUnknownPropertyException\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/tiktok-generer-de-nouvelles-audiences-et-se-demarquer\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\t\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_site_name\">\n\t\t\t\tformations.isarta.fr\t<\/div>\n<\/div>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/facebook-et-instagram-ads\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\t\t\t<img src=\"https:\/\/formations.isarta.com\/assets\/images\/66\/664043_FB-Insta-Ads.jpg\" alt=\"Formation webinaire: Facebook et Instagram Ads - Comment cr\u00e9er des campagnes et des publicit\u00e9s performantes\">\t\t\t\t<\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/facebook-et-instagram-ads\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\tFormation webinaire: Facebook et Instagram Ads &#8211; Comment cr\u00e9er des campagnes et des publicit\u00e9s performantes\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/facebook-et-instagram-ads\/9?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>Facebook et Instagram Ads, Comment cr\u00e9er des campagnes et des publicit\u00e9s performantes. D\u00e9mystifier les concepts et outils n\u00e9cessaires \u00e0 la mise en place de campagnes publicitaires performantes sur FB et Instagram<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/formations.isarta.fr\/icons\/favicon-16x16.png\" alt=\"formations.isarta.fr\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.fr\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok affiche la plus forte progression parmi les grandes plateformes du Web. Et son int\u00e9r\u00eat ne se limite pas \u00e0 la seule g\u00e9n\u00e9ration Z. Nous avons demand\u00e9 \u00e0 la community manager Jessica Bolduc de d\u00e9mystifier pour nous les tendances r\u00e9centes de contenus sur TikTok.<\/p>\n","protected":false},"author":64,"featured_media":68065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[264,265,1],"tags":[186,364,233,363],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/68061"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=68061"}],"version-history":[{"count":3,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/68061\/revisions"}],"predecessor-version":[{"id":68145,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/68061\/revisions\/68145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/68065"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=68061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=68061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=68061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}