{"id":69127,"date":"2026-06-26T16:46:07","date_gmt":"2026-06-26T14:46:07","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=69127"},"modified":"2026-06-27T16:55:29","modified_gmt":"2026-06-27T14:55:29","slug":"3-angles-dattaque-pour-inspirer-vos-contenus-tiktok-au-bureau","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/3-angles-dattaque-pour-inspirer-vos-contenus-tiktok-au-bureau\/","title":{"rendered":"3 angles d&rsquo;attaque pour inspirer vos contenus \u00ab TikTok au bureau \u00bb"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/06\/pexels-gustavo-fring-4872042-scaled-e1782555177470-1024x740.jpg\" alt=\"\" class=\"wp-image-112342\"\/><\/figure>\n<p>27 juin 2026<\/p>\n<p class=\"has-medium-font-size\"><strong>TikTok est aujourd\u2019hui une plateforme bien reconnue pour positionner sa marque employeur et faire des efforts de recrutement. Mais il n\u2019est pas toujours \u00e9vident d&rsquo;en comprendre les codes et de trouver le bon ton pour se d\u00e9marquer. Voici trois angles d\u2019attaque.<\/strong><\/p>\n<p><strong>1. La complicit\u00e9 d&rsquo;\u00e9quipe<\/strong><\/p>\n<p>Le premier pilier de contenu est de nature humoristique. Il vise \u00e0 mettre en valeur la complicit\u00e9 entre les membres d\u2019une \u00e9quipe de travail. Les tendances en elle-m\u00eame ne sont pas sp\u00e9cifiques au monde du travail, mais elle s\u2019applique tr\u00e8s bien.<\/p>\n<p>Par exemple, la tendance \u00ab&nbsp;AirPod Switch&nbsp;\u00bb met en sc\u00e8ne deux coll\u00e8gues qui se croisent, se bousculent et \u00e9changent \u00ab accidentellement \u00bb leurs \u00e9couteurs. La vid\u00e9o montre tour \u00e0 tour la r\u00e9action de l&rsquo;un et de l\u2019autre face aux go\u00fbts musicaux improbables ou inattendus du coll\u00e8gue.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@corzenthq\/video\/7623337251396734228\" data-video-id=\"7623337251396734228\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@corzenthq\" href=\"https:\/\/www.tiktok.com\/@corzenthq?refer=embed\">@corzenthq<\/a> <\/p>\n<p>POV : You switch airpods with a coworker \ud83d\ude02 <a title=\"airpodswap\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/airpodswap?refer=embed\">#airpodswap<\/a> <a title=\"softwareengineering\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/softwareengineering?refer=embed\">#softwareengineering<\/a> <a title=\"developer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/developer?refer=embed\">#developer<\/a> <a title=\"workhumor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/workhumor?refer=embed\">#workhumor<\/a> <a title=\"lifeatcorzent\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lifeatcorzent?refer=embed\">#lifeatcorzent<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - CorzentHQ - CorzentHQ\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-CorzentHQ-7623337296167144199?refer=embed\">\u266c original sound &#8211; CorzentHQ &#8211; CorzentHQ<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p>Une autre tendance \u00ab\u00a0humoristique\u00a0\u00bb qui demande le concours de plusieurs employ\u00e9s est le \u00ab\u00a0Tone Challenge\u00a0\u00bb. Une \u00e9quipe se r\u00e9unit et chaque collaborateur lit une m\u00eame phrase \u00ab\u00a0creuse\u00a0\u00bb issue du monde corporatif (du genre <em>\u00ab Tel que mentionn\u00e9 dans mon dernier mail&#8230; \u00bb<\/em>) mais avec une \u00e9motion impos\u00e9e: f\u00e2ch\u00e9, triste, dramatique. Et une musique de circonstance.<\/p>\n<p>Les deux derni\u00e8res suggestions se pr\u00eatent merveilleusement au team buiding. La vid\u00e9o \u00ab&nbsp;quel type d\u2019employ\u00e9s&nbsp;\u00bb met en vedette des arch\u00e9types du bureau, celui qui est toujours en retard, qui mange toujours des collations, etc. La version <em>\u2018Shake hands with the person who\u2026\u201d<\/em> rend la s\u00e9quence plus interactive, car c\u2019est l\u2019employ\u00e9 qui pige un type d\u2019employ\u00e9 et, ensuite, va le saluer.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@grantcardone\/video\/7647478624639094029\" data-video-id=\"7647478624639094029\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@grantcardone\" href=\"https:\/\/www.tiktok.com\/@grantcardone?refer=embed\">@grantcardone<\/a> <\/p>\n<p>\u201cShake hands with the person who\u2026\u201d 10X team edition \ud83d\ude02\ud83e\udd1d<\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Grant Cardone\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7647479046523128590?refer=embed\">\u266c original sound &#8211; Grant Cardone<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p><strong>2. Mode autod\u00e9rision ou cynisme assum\u00e9<\/strong><\/p>\n<p>Un second pilier de contenu est l&rsquo;autod\u00e9rision. Plut\u00f4t que de mettre la vie au travail sur un pi\u00e9destal, on parle plus franchement de ce qui nous y agace, sans toutefois se prendre trop au s\u00e9rieux.<\/p>\n<p>Les vid\u00e9os avec une musique angoissante qui visent \u00e0 souligner un moment d\u00e9sagr\u00e9able de la vie au bureau tirent toujours un sourire. Le sous-texte se lit comme suit&nbsp;: \u00ab&nbsp;Recevoir une invitation de r\u00e9union surprise du patron sans ordre du jour \u00e0 16 h 30&nbsp;\u00bb, \u00ab&nbsp;Voir la mention \u00ab En train d&rsquo;\u00e9crire&#8230; \u00bb sur Teams pendant trois minutes cons\u00e9cutives&nbsp;\u00bb, \u00ab&nbsp;Quand la pastille Teams\/Slack d\u2019un coll\u00e8gue vire au rouge, alors que vous avez une question pour lui&nbsp;\u00bb.<\/p>\n<p>Certaines personnes veulent montrer qu&rsquo;ils demeurent \u00abcool\u00bb, malgr\u00e9 le chaos incessant du travail, \u00e0 travers la tendance \u00abPOV: I\u2019m listening to music and ignoring the chaos at work\u00bb.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@briandelosrios\/video\/7608102680921230614\" data-video-id=\"7608102680921230614\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@briandelosrios\" href=\"https:\/\/www.tiktok.com\/@briandelosrios?refer=embed\">@briandelosrios<\/a> <\/p>\n<p>POV: I\u2019m listening to music and ignoring the chaos at work. <a title=\"worklife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/worklife?refer=embed\">#worklife<\/a> <a title=\"vibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vibes?refer=embed\">#vibes<\/a> <a title=\"work\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/work?refer=embed\">#work<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - DaUndeadwarrior\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7548745775108606742?refer=embed\">\u266c original sound &#8211; DaUndeadwarrior<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p>Sous la rubrique \u00ab&nbsp;#unannouncedteamscall&nbsp;\u00bb, des employ\u00e9s mettent en sc\u00e8ne leur panique de se faire convoquer en Teams.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@_jenny_jean\/video\/7494295385381342510\" data-video-id=\"7494295385381342510\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@_jenny_jean\" href=\"https:\/\/www.tiktok.com\/@_jenny_jean?refer=embed\">@_jenny_jean<\/a> <\/p>\n<p>When your boss unexpectedly calls you on teams \ud83e\udd23 <a title=\"wfh\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wfh?refer=embed\">#wfh<\/a> <a title=\"workingmom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/workingmom?refer=embed\">#workingmom<\/a> <a title=\"funnyaf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funnyaf?refer=embed\">#funnyaf<\/a> <a title=\"workfromhome\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/workfromhome?refer=embed\">#workfromhome<\/a> <a title=\"relatable\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/relatable?refer=embed\">#relatable<\/a> <a title=\"jokes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jokes?refer=embed\">#jokes<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - The Real DBow\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7133967710714809134?refer=embed\">\u266c original sound &#8211; The Real DBow<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p><strong>3. Vue des coulisses<\/strong><\/p>\n<p>De mani\u00e8re plus g\u00e9n\u00e9rale, il existe tout un segment de contenu qui vise \u00e0 donner une vue des coulisses sur une carri\u00e8re professionnelle ou un milieu de travail. <\/p>\n<p>D\u2019un point de vue professionnel, on peut s\u2019attarder \u00e0 ces th\u00e8mes, fr\u00e9quemment repris sur TikTok&nbsp;: <\/p>\n<ul>\n<li>\u00ab&nbsp;How I Got My Job&nbsp;\u00bb, o\u00f9 l\u2019employ\u00e9 raconte comment il a obtenu son emploi,<\/li>\n<li>\u00ab&nbsp;Career Transparency&nbsp;\u00bb, o\u00f9 l\u2019employ\u00e9 r\u00e9l\u00e8ve des insighs de son m\u00e9tier, incluant parfois le salaire,<\/li>\n<li>ou encore le \u00ab&nbsp;Career Timeline&nbsp;\u00bb, o\u00f9, proasiquement, l\u2019employ\u00e9 raconte son parcours professionnel de mani\u00e8re chronologique, avec des photos souvenirs \u00e0 l\u2019appui.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@abiplat\/video\/7521393511724240158\" data-video-id=\"7521393511724240158\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@abiplat\" href=\"https:\/\/www.tiktok.com\/@abiplat?refer=embed\">@abiplat<\/a> <\/p>\n<p>How I landed a job in social media with little expeirence \ud83e\udd0d <a title=\"socialmediamarketing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmediamarketing?refer=embed\">#socialmediamarketing<\/a> <a title=\"marketingjobs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/marketingjobs?refer=embed\">#marketingjobs<\/a> <a title=\"resumetips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/resumetips?refer=embed\">#resumetips<\/a> <a title=\"jobsearch\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jobsearch?refer=embed\">#jobsearch<\/a> <a title=\"creatorsearchinsights\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/creatorsearchinsights?refer=embed\">#creatorsearchinsights<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Sweat and Hustle - The Brazilians of Bossa Nova\" href=\"https:\/\/www.tiktok.com\/music\/Sweat-and-Hustle-7403092299134699536?refer=embed\">\u266c Sweat and Hustle &#8211; The Brazilians of Bossa Nova<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/figure>\n<p>\u00c0 vous de cr\u00e9er vos propres contenus&#8230; bonne inspiration!<\/p>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\" content_cards_card content_cards_domain_formations-isarta-com\">\n<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok-developper-sa-visibilite-de-facon-strategique\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\t\t\t<img src=\"https:\/\/formations.isarta.com\/assets\/images\/37\/375338_TikTok2.jpg\" alt=\"TikTok : D\u00e9velopper sa visibilit\u00e9 de fa\u00e7on strat\u00e9gique | Formations Isarta\">\t\t\t\t<\/a>\n\t\t<\/div>\n<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok-developper-sa-visibilite-de-facon-strategique\/9?utm_source=Isarta_Infos\" target=\"_blank\"><br \/>\n\t\t\tTikTok : D\u00e9velopper sa visibilit\u00e9 de fa\u00e7on strat\u00e9gique | Formations Isarta\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.com\/cours\/tiktok-developper-sa-visibilite-de-facon-strategique\/9?utm_source=Isarta_Infos\" target=\"_blank\"><\/p>\n<p>D\u00e9cryptez TikTok pour l\u2019int\u00e9grer efficacement : formats, tendances utiles, SEO, publicit\u00e9, recrutement<\/p>\n<p>\t\t<\/a>\n\t<\/div>\n<div class=\"content_cards_site_name\">\n\t\t<img src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2025\/01\/cropped-isarta-nouveau-fond-bleu-carre-32x32.png\" alt=\"formations.isarta.com\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.com\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok est aujourd\u2019hui une plateforme bien reconnue pour positionner sa marque employeur et faire des efforts de recrutement. Mais il n\u2019est pas toujours \u00e9vident d&rsquo;en comprendre les codes et de trouver le bon ton pour se d\u00e9marquer. Voici trois angles d\u2019attaque.<\/p>\n","protected":false},"author":64,"featured_media":69131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[281,273,264,265],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/69127"}],"collection":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/comments?post=69127"}],"version-history":[{"count":1,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/69127\/revisions"}],"predecessor-version":[{"id":69132,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/posts\/69127\/revisions\/69132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media\/69131"}],"wp:attachment":[{"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/media?parent=69127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/categories?post=69127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.fr\/infos\/wp-json\/wp\/v2\/tags?post=69127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}