{"id":69321,"date":"2026-11-01T21:35:47","date_gmt":"2026-11-01T20:35:47","guid":{"rendered":"https:\/\/isarta.fr\/infos\/?p=69321"},"modified":"2026-11-01T21:39:11","modified_gmt":"2026-11-01T20:39:11","slug":"comment-convaincre-son-patron-dinvestir-dans-le-recrutement","status":"publish","type":"post","link":"https:\/\/isarta.fr\/infos\/comment-convaincre-son-patron-dinvestir-dans-le-recrutement\/","title":{"rendered":"Comment convaincre son patron d\u2019investir dans le recrutement"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2026\/10\/trumontreal.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">28 octobre 2026<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Les recruteurs savent-ils parler la langue des hauts dirigeants ? D\u2019une certaine mani\u00e8re, c\u2019est la question que Julien-Pier Boisvert, directeur principal en acquisition de talents chez AppDirect, est venu poser aux participants de TruMontreal 2026, lors de la discussion \u00ab&nbsp;Comment pr\u00e9senter son business case pour que \u00e7a passe&nbsp;\u00bb. Voici les conseils qui en sont ressortis.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>1. S\u2019attaquer \u00e0 un enjeu d\u2019affaires<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La discussion est partie sur les chapeaux de roue : les recruteurs ont \u00e9voqu\u00e9 p\u00eale-m\u00eale l\u2019importance de bien pr\u00e9parer sa pr\u00e9sentation (par exemple, avoir des donn\u00e9es pour \u00e9tayer ses arguments, avoir des r\u00e9ponses aux objections), puis d\u2019adapter son discours \u00e0 son audience (\u00ab&nbsp;face \u00e0 un CFO, parle d\u2019argent; face \u00e0 un CEO, parle de rayonnement&nbsp;\u00bb), avant que S\u00e9bastien Savard, de la firme Sourcinc, propose de revenir \u00e0 l\u2019origine de la d\u00e9marche.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Notre interlocuteur est rarement dans notre domaine, assure-t-il. Rien ne sert de le bombarder de donn\u00e9es sectorielles que personne ne comprend en dehors du d\u00e9partement RH. Pour obtenir l\u2019adh\u00e9sion des d\u00e9cideurs, il faut r\u00e9fl\u00e9chir \u00e0 ce qui les emp\u00eache de dormir. La priorit\u00e9 des d\u00e9cideurs, ce sont les enjeux d\u2019affaires. Strat\u00e9giquement, il faut donc voir comment cela se r\u00e9percute dans notre job \u00e0 nous, au recrutement.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Le point de d\u00e9part est donc simple&nbsp;: rattacher son projet \u00e0 un enjeu d\u2019affaires clair et pr\u00e9cis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Pr\u00e9senter un portrait fid\u00e8le de la situation (et de la solution)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu\u2019on a une solution en t\u00eate, il est tentant de ne pr\u00e9senter que cette  solution unique, sans la comparer aux autres. M\u00eame si le projet est bien document\u00e9, on risque de plomber sa cr\u00e9dibilit\u00e9, pr\u00e9vient Julien-Pier Boisvert.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Si un de mes gestionnaires me pr\u00e9sente trois solutions et qu\u2019il en manque une que je connais, il vient de se d\u00e9cr\u00e9dibiliser. Je n\u2019ai pas l\u2019impression qu\u2019il veut travailler avec moi, j\u2019ai l\u2019impression qu\u2019il veut me coincer.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Un recruteur a sugg\u00e9r\u00e9 de parler de la solution la moins d\u00e9sirable en premier, pour \u00ab&nbsp;l\u2019enlever du chemin&nbsp;\u00bb. Une autre participante a propos\u00e9 une approche plus \u00ab&nbsp;analytique&nbsp;\u00bb, qui consiste \u00e0 s\u2019entendre sur les crit\u00e8res de s\u00e9lection avant m\u00eame de commencer \u00e0 explorer les solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. <\/strong><strong>B\u00e2tir une coalition autour du projet<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir l\u2019adh\u00e9sion de la haute direction \u00e0 un projet en particulier, il est pr\u00e9f\u00e9rable de b\u00e2tir sa cr\u00e9dibilit\u00e9 en amont, au-del\u00e0 du projet. Les participants ont \u00e9voqu\u00e9 plusieurs strat\u00e9gies pour y arriver.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La cr\u00e9dibilit\u00e9 passe \u00e0 travers les relations que l\u2019on b\u00e2tit au quotidien, \u00e0 l&rsquo;ext\u00e9rieur de nos mandats, dans le r\u00e9seau que l\u2019on d\u00e9veloppe de mani\u00e8re informelle&nbsp;\u00bb, rappelle une recruteuse.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre participante sugg\u00e8re de mettre en lumi\u00e8re les expertises compl\u00e9mentaires:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">On peut demander \u00e0 des gens qui ont des expertises compl\u00e9mentaires de b\u00e2tir un mini-business case qui fait partie de notre plus grand business case. Comme cela, on n\u2019est pas une personne qui ne fait que parler au \u00abJe\u00bb. On valorise l\u2019expertise de toute l\u2019\u00e9quipe.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Une sp\u00e9cialiste du recrutement compl\u00e8te l\u2019id\u00e9e&nbsp;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Souvent, on a tendance \u00e0 aller vers des gens qui nous ressemblent. C&rsquo;est important de sortir de sa zone de confort, pour trouver des alli\u00e9s qui vont nous challenger. \u00c7a va b\u00e2tir une meilleure solution et une meilleure coalition.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Julien-Pier Boisvert sugg\u00e8re de faire de son patron le \u00ab&nbsp;co-b\u00e2tisseur&nbsp;\u00bb de la solution, en lui pr\u00e9sentant l\u2019id\u00e9e d\u00e8s les premiers germes, afin d\u2019avoir sa perspective. Plus tard dans le processus, il deviendra n\u00e9cessairement solidaire de la solution retenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Raconter une histoire<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, le directeur en acquisition de talents rappelle que, au-del\u00e0 des dollars investis et des r\u00e9sultats attendus, le porteur d\u2019un projet s\u2019adresse \u00e0 un humain, \u00e0 qui il faut raconter une histoire.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Collez-vous aux valeurs de l&rsquo;entreprise, sugg\u00e8re-t-il. Soyez \u00e0 l\u2019\u00e9coute des dirigeants et demandez-vous ce qui les r\u00e9jouit int\u00e9rieurement.&nbsp;\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">S\u2019int\u00e9resser aux motivations profondes de son interlocuteur peut assur\u00e9ment faire pencher la balance de son c\u00f4t\u00e9.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/recrutement-ia-devenez-expert-en-attraction-de-talents\/40?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/6b\/6b32a0_Recrutement---IA-.jpg\" alt=\"Formation webinaire: Recrutement &amp; IA : Devenez expert en attraction de talents\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/recrutement-ia-devenez-expert-en-attraction-de-talents\/40?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tFormation webinaire: Recrutement & IA : Devenez expert en attraction de talents\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/recrutement-ia-devenez-expert-en-attraction-de-talents\/40?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Recrutement &amp; IA : Devenez expert en attraction de talents. Boostez chaque \u00e9tape de votre processus de recrutement gr\u00e2ce \u00e0 l\u2019IA : analyse, diffusion, ciblage et personnalisation<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/formations.isarta.fr\/icons\/favicon-16x16.png\" alt=\"formations.isarta.fr\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.fr\t<\/div>\n<\/div>\n\n\n<div class=\" content_cards_card content_cards_domain_formations-isarta-fr\">\n\t\t\t<div class=\"content_cards_image\">\n\t\t\t\t<a class=\"content_cards_image_link\" href=\"https:\/\/formations.isarta.fr\/cours\/gouvernance-ia-encadrer-documenter-et-expliquer-ses-usages\/92?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/formations.isarta.com\/assets\/images\/14\/14c237_Gouvernance-IA-.jpg\" alt=\"Formation webinaire: Gouvernance IA : encadrer, documenter et expliquer ses usages\">\t\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t<div class=\"content_cards_title\">\n\t\t<a class=\"content_cards_title_link\" href=\"https:\/\/formations.isarta.fr\/cours\/gouvernance-ia-encadrer-documenter-et-expliquer-ses-usages\/92?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\tFormation webinaire: Gouvernance IA : encadrer, documenter et expliquer ses usages\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_description\">\n\t\t<a class=\"content_cards_description_link\" href=\"https:\/\/formations.isarta.fr\/cours\/gouvernance-ia-encadrer-documenter-et-expliquer-ses-usages\/92?utm_source=Isarta_Infos\" target=\"_blank\">\n\t\t\t<p>Gouvernance IA : encadrer, documenter et expliquer ses usages. Encadrez vos usages de l&#039;IA, documentez vos d\u00e9cisions et rendez-les plus claires, coh\u00e9rentes et d\u00e9fendables dans votre organisation<\/p>\n\t\t<\/a>\n\t<\/div>\n\t<div class=\"content_cards_site_name\">\n\t\t<img decoding=\"async\" src=\"https:\/\/formations.isarta.fr\/icons\/favicon-16x16.png\" alt=\"formations.isarta.fr\" class=\"content_cards_favicon\"\/>\t\tformations.isarta.fr\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les recruteurs savent-ils parler la langue des hauts dirigeants ? D\u2019une certaine mani\u00e8re, c\u2019est la question que Julien-Pier Boisvert, directeur principal en acquisition de talents chez AppDirect, est venu poser aux participants de TruMontreal 2026, lors de la discussion \u00ab\u00a0Comment pr\u00e9senter son business case pour que \u00e7a passe\u00a0\u00bb. Voici les conseils qui en sont ressortis.<\/p>\n","protected":false},"author":64,"featured_media":69322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[264,265,159],"tags":[],"class_list":["post-69321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caroussel","category-en-avant-isarta-emplois","category-rh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment convaincre son patron d\u2019investir dans le recrutement - Isarta Infos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isarta.fr\/infos\/comment-convaincre-son-patron-dinvestir-dans-le-recrutement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment convaincre son patron d\u2019investir dans le recrutement - Isarta Infos\" \/>\n<meta property=\"og:description\" content=\"Les recruteurs savent-ils parler la langue des hauts dirigeants ? D\u2019une certaine mani\u00e8re, c\u2019est la question que Julien-Pier Boisvert, directeur principal en acquisition de talents chez AppDirect, est venu poser aux participants de TruMontreal 2026, lors de la discussion \u00ab\u00a0Comment pr\u00e9senter son business case pour que \u00e7a passe\u00a0\u00bb. 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