CONTENT LIFE CYCLE MANAGEMENT

  • Develop a comprehensive framework covering various aspects of content across pre-production, production and post-production stages.
  • Develop and execute vertical content programs to drive key business metrics.
  • Leverage delivery technologies and tech platforms to create and deploy multiple formats of content across multiple channels.
  • Manage horizontal content initiatives and ensure content hygiene across proprietary digital assets.

PRE-PRODUCTION CONTENT MANAGEMENT

  • Carry out the following activities during the pre-production stages of content development:
  • Competitor analysis on the specific content program.
  • SEO research to understand relative keyword performance.
  • Content aggregation and data sourcing.
  • Editorial plan covering formats, channels and approach for each.

PRODUCTION MANAGEMENT

  • Identify and empanel a network of production partners. Develop content covering various formats and channels.
  • Ensure content optimization from an SEO perspective, accessibility options and editing
  • Convert the content pieces for web, and publish the content across various digital platforms.

POST-PRODUCTION CONTENT MANAGEMENT

  • Create and execute a content promotion plan for key content initiatives.
  • Monitor content performance across channels and formats.
  • Identify and create content syndication opportunities.
  • Work with Analytics to create a real-time content performance mechanism.

KEY SKILLS

Keyword performance and commercial value.

Engagement metrics across content initiatives.

DESIRED CANDIDATE PROFILE

5-8 years of Content management/production experience in an e-commerce company.

Editorial experience with commercial responsibility in a digital publishing company.

Exposure to Search Marketing is a must.

Strong understanding of technology platforms.


Envoyer ma candidature

+

Pour postuler auprès de l'employeur, vous devez être connecté

Recevez les emplois similaires par email

103