Cette offre d'emploi est fermée.

Publiée : 27/10/2021  
Type d'emploi : Stage / Alternance Temps plein
Domaine d'emploi : Marketing

Description of the brand and the team: Jo Malone London/EDPFM EMEA Regional Team

Key responsibilities :

Manage Jo Malone London's product strategy by being the lead support of the Marketing Manager in:

  • Owning & leading development of key categories building blocks through innovation strategy and hero pillar support cadence
  • Leading voice for EMEA regional needs with global counterparts and stakeholders
  • Leading & aligning EMEA markets with regional product strategy and vision
  • Foster a strong marketing community with Regional, Global and Affiliate
  • Lead regular sharing & connect session among product marketing communities
  • Manage efficient communication & information sharing from Global to Affiliates

Key tasks:

  • Product Strategy

  • Assist to the development of the innovation strategy & key franchise architecture for the Region, working to identify need gaps/ opportunities for new products and hero pillars
  • Co-own development of 360 Consumer Marketing calendar for the Region with Regional CEM, identifying go-to-market program priorities and opportunities against hero pillars
  • Facilitate the integration of consumer insight and foresight into actionable strategic and tactical recommendations
  • Ensure success of JML/EDPFM product and hero pillar performance in EMEA through calendar alignment, active performance and category management
    • Program Development and Launch Support

  • Assist in development and follow up of global brief for key regional programs (key launches, occasions, re-support and always-on) to guide program support development
  • Partner with cross function team (Consumer Engagement, Education, VMD) and corporate counterparts (Online, CRM, Consumer Marketing, Insights) to create and/or to ensure program support relevancy & sufficiency for the markets
  • Work closely with Consumer Engagement to drive global processes and seek opportunities for continual improvement
  • Understand and capture Affiliate needs base on factual learnings and qualitative feedback
    • New Launch and Ongoing Forecast Management

  • Participate in regional discussions contributing market and trend insight to evaluate regional relevance of innovation / new launches and work closely with Marketing and Demand Planning teams to design the appropriate Forecast Guidelines for the Region
  • Partner with Regional Demand Planning Team to ensures the forecast guideline is implemented correctly in market
  • Support the Demand Planner on basic line planning as required, contributing market, trend and consumer insight, ensuring alignment with the sales plan
  • Participate in SIOP meetings, providing category, market, trend and consumer insight, as well as evaluating new launch performance
  • Lead development of regional and retailer specific line-ups and actively influence annual global line-up edit process
    • Analysis and Reporting

  • Lead market, category and product reports to educate brand and inform strategic planning & opportunities, including, but not limited to:
  • NPD /Euromonitor
  • Quarterly Business Report
  • Key program post launch reports
  • Monthly MOB report
    • Prepare regular updates to Regional and Global teams on the business trends based on syndicated panels
    • Gather market and consumer intelligence on the EMEA market place and its key markets
    • Work closely with cross function team (Consumer Engagement, Online, Education, VMD, CRM) to facilitate holistic reporting and reviews
    • Ad hoc reporting requests

    • Pricing

  • Assist MM in in-depth annual strategic pricing review for all EMEA markets, reviewing in-market competition and cross-market/region price corridors, to maximize opportunities to drive long term profitability for the brand
  • Ensure adequate new product pricing guideline is set for new launches and kits by partnering & influencing Global / Affiliate
  • Ensures the pricing guideline is properly executed in markets.
    • Sampling & Gifting

  • Support planning and deployment of sampling and gifting strategy for the region, ensuring alignment with marketing strategy
  • Own product sampling & gifting effectiveness analysis to guide future strategies to help build business from both traffic driving and consumption building aspects
  • Work with cross function team (Online, Consumer Engagement, Education, VMD) to ensure support align to regional sampling and gifting strategies
    • Other

  • Support MM in preparation of product marketing related strategy presentations and materials including twice yearly regional roundtables, global marketing workshops, annual regional strategy, etc.
  • Qualifications

    Minimum Education Level: University degree, preferably in Marketing related area

    Minimum Years and Area of Experience: Working experience in a similar capacity, preferably in the cosmetics industry, CPG, luxury retail industries and/or with market/regional exposure

    Required Language Proficiency: Proficient in English (Written & Spoken), other EMEA languages is preferred/

    Licenses or Certifications:

    Additional Job Specifications:

    The ideal candidate will:

    • Be well experienced in and passionate about product marketing with industry knowledge a strong plus
    • Must have strong numerical skills and an analytical and logical mindset to analyze figures and draw conclusions / make strong business recommendations
    • Be comfortable reviewing forecasts and making educated decisions based upon numerical data
    • Be a self-starter and able to work autonomously, driving momentum on projects & proactively planning future strategic activities
    • Be a strong collaborator and team player
    • Thrive in a fast-paced environment, able to juggle multiple projects and work to tight deadlines while maintaining a superb eye for detail
    • Have a service mindset when it comes to supporting affiliate market needs
    • Have excellent communication skills, both verbal and written as well as being an engaging presenter
    • Be able to demonstrate excellent computer skills (Microsoft Word, Excel and PowerPoint essential)
    • Be comfortable working with people at all levels of the organization & able to develop strong working relationships across the corporation
    • Have international business/academic background and be able to work in a multi-national environment with strong curiosity to understand different cultures

    Job: Marketing

    Primary Location: FR-IDF-Paris

    Job Type: Internship

    Schedule: Full-time

    Shift: 1st (Day) Shift

    Job Number: 2118664