Reporting into the Social Media & Digital Experience Director, the LinkedIn Social Media Manager will drive engagement on LinkedIn. This person will ensure elevation of the corporate brand.

YOU WILL...

EXECUTIVE COMMUNICATIONS

  • Build a group strategy and playbook for executive social media engagement.
  • Advise & coach COMEX members and their Dir Communications on COMEX professional social media activation by analyzing the underlying data.
  • Carry out editorial coordination of executive communications with CA&E Editorial Board/ManCom.

DESIGN CHANNEL STRATEGY

  • Define channel strategy for LinkedIn - considering key target audiences.
  • Jointly work with Digital Channels Director to set ambition and define targets (new subscribers, engagement level).
  • Develop a deep knowledge of the different audiences and their engagement levels.
  • Carry out editorial coordination of Group LinkedIn accounts with Editorial Board.
  • Define the paid strategy for the platforms.
  • Test and learn functionalities to continuously drive engagement and gain new followers.

COMMUNITY ENGAGEMENT AND ACTIVATION CHANNELS LEVERAGING GROUP CONTENT

  • Successfully activate the Group's LinkedIn accounts according to the strategy
  • Capitalize on LinkedIn expertise to deliver an engaging social media experience
  • In-house content developed by other teams in the CA&E ecosystem to the platform, reformatting it according to the channel/audience strategy
  • Activate reformatted content on LinkedIn following editorial planning, in alignment with the Group editorial strategy
  • Support zones and markets in the activation of their local SM accounts

MONITOR PERFORMANCE ON DIGITAL CHANNELS AND PLATFORMS

  • Establish KPIs and metrics to measure impact of activation
  • Monitor performance of strategy delivery
  • Track trends and relevant topics and changes of selected platforms
  • Inform the Corporate Brand & Engagement team and the Editorial Board about what is performing well, what is the best benchmark and how to drive greater engagement
  • Enhance the adoption of best practices across teams

ENGAGE COMMUNITIES

  • Manage social media community
  • Provide guidelines and upskills teams in the use, understanding and future of the channels
  • Manage and informs about relevant issues and risks identified on the platform and the communities engaged

YOU HAVE...

  • A degree in Communications or a related discipline
  • 8+ years of experience in social media or related fields, with experience in executive communications
  • Bilingual French/English (written & spoken)

YOU ARE...

  • Creative. You are good at generating new ideas and lateral thinking.
  • A natural project manager. You excel in project planning, monitoring, and reporting.
  • Digital savvy. You are naturally drawn to digital tools, with the learning agility and openness to pick up new digital trends.
  • A strong critical thinker. You are good at distilling complex information and predicting future trends.
  • A pro in written messaging. You enjoy writing inspiring content, which is consistent, and of the highest quality.
  • A pro in visual messaging. You have a strong aesthetic sense and can produce consistent wow visual content.
  • Persuasive. You know how influence and bring others onboard with a win-win mindset.
  • Measurement orientated. You excel in defining KPIs and measurement tools in mind to interpret data and make recommendations.


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