Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Based in Paris, you will join the Paris key city marketing team. This team will be accountable for:

  • Humanizing our brand through relationships on the ground with key communities, athletes, and athletes* that move our world forward through movement
  • Engaging members 365 with a focus on activity (movement), connections (relationships), and purpose - optimizing key membership critical metrics and bringing the magic of Nike to life on the ground for the members who love us the most.
  • Owning targeted brand extensions that amplify our brand narrative.

WHO ARE WE LOOKING FOR?

We are looking for a passionate marketeer and (social) media specialist with a passion for movement, a curiosity for our young consumers, and a strong desire to better connect with them. A marketeer with a dedicated desire to test & learn how best to reach youth across the city, with openness & proactive drive to acquire, serve and retain them. A passionate individual who embodies the values that our company holds dear. And of course, an individual willing to adapt on the fly, all while maintaining a positive growth mindset.

WHAT WILL YOU WORK ON?

As @NikeParis Social Media Specialist you will be a part of the Paris Consumer Direct Marketing function, reporting to the Paris Consumer Direct Marketing Director. In this role, you will implement our strategy to grow, acquire and retain members in the city. Your core duties will include:

  • Generating insights about how our target consumer best digitally interacts with brands
  • Support on evolving the channel strategy to fit within the wider ecosystem strategy and objectives
  • Collaborating with the Paris Brand Creative team to optimize content & creative strategy to best reach our target consumer based on objectives of reach, engagement, and acquisition into our membership ecosystem
  • Collaborating cross-functionally with the EMEA Integrated Media to share standard methodology takeaways and adapt to evolving EMEA strategy
  • Preparing for and conducting monthly read-out/teardown sessions to evaluate the performance of key activations to advise the broader marketing team and further refine our strategy

WHO WILL YOU WORK WITH?

In this role, you will work fluidly across the full city marketing team, aligning roles & responsibilities with the Paris Consumer Direct Marketing Director. You will especially work closely with the EMEA Brand Creative team in this role, and also with the EMEA Integrated Media team.

The shape of your day-to-day work will vary, and therefore your style and influence will have to adapt accordingly. You, therefore, are collaborative, intuitive, and improve the efficiency of individual as well as collective thinking. You are open to the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities.

WHAT YOU BRING TO NIKE:

A successful candidate will be encouraged to clearly demonstrate and articulate the experience of the below essential requirements to be considered. Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

  • A minimum of 2 years experience as a Social Strategist, or working in Integrated Media
  • A proven track record of connecting with our consumers through insight gathering and support in the execution of marketing campaigns
  • Proven knowledge of the main social platforms (IG, YT, Snap, TikTok...), with an understanding of how consumers use them, to build activations that are truly relevant for our audiences.
  • An understanding of the foundational paid marketing toolset to amplify our messaging on social platforms, how to use them in conjunction with our objectives.
  • Experience in integrated O2O activities
  • A desire & willingness to adapt in an agile fashion to our consumers and organization's needs to deepen our relationships with members
  • Prior marketing experience in Paris and a proven understanding of the consumer, the city, and Nike's position within it
  • Proficiency in French and English

Advantageous experiences:

  • Prior experience in Nike Direct Digital Marketing
  • Leadership Defined Key Competencies:
  • Instils Trust: Is honest and straightforward when dealing with others and honors commitments, even when working through conflicting priorities
  • Fosters Effective Teamwork: Participates in constructive dialogue with the team, ensuring multiple perspectives are considered
  • Ensures Accountability: Takes ownership of work and supervises the progress of performance, changing approach when needed
  • Thinks Strategically: Identifies which efforts will have the greatest strategic impact on the organization balances strategic concerns with day-to-day activities

Core Functional Competencies:

  • Modern Consumerist - Ensure our consumers are at the forefront of everything we do in the city
  • Brand Management - Timely and effective delivery of Marketing Plans through extensive cross-functional collaboration
  • Digital Mindset - Leverage an understanding of integrated media & digital marketing and a desire to continuously test & learn to drive member critical metrics, brand, and business growth.
  • Direct Marketing knowledge/experience is advantageous.

#LI-EMEA

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.


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